At a Glance
- Tasks: Drive customer engagement and online revenue through CRM and e-commerce strategies.
- Company: Join SWAY, a luxury hair extension brand redefining beauty.
- Benefits: Full-time role with a dynamic team and growth opportunities.
- Other info: Fast-paced environment perfect for creative and data-driven individuals.
- Why this job: Be at the forefront of beauty branding and digital innovation.
- Qualifications: Experience in CRM or e-commerce, preferably in beauty or fashion.
The predicted salary is between 35000 - 45000 € per year.
SWAY is a leading luxury hair extension brand redefining everyday beauty. Our clean, minimal aesthetic and community-led approach inspire confidence in salons and consumers worldwide. As we continue to scale, we’re looking for a CRM/Ecommerce Manager to join our growing team and help deliver a seamless, elevated experience across every digital touchpoint.
The CRM/Ecommerce Manager will drive customer engagement, retention, and online revenue by owning the full customer journey across email/SMS, website optimisation, promotions, and product launches. This role sits at the intersection of creative and digital - ideal for someone who is data-led, commercially minded, and passionate about beauty and luxury branding.
You will support the development of our 360° campaigns, ensuring CRM and onsite experiences reflect SWAY’s premium aesthetic and our campaign direction: Luxury in the Everyday.
- CRM: Manage and execute all CRM touchpoints across email, SMS, automations, flows, and retention journeys using Klaviyo. Build monthly CRM calendars aligned to campaigns, product launches, and trade activity. Create segmentation strategies to improve repeat purchase, LTV, and customer reactivation. A/B test subject lines, creative, and messaging to drive performance improvements. Monitor key CRM metrics (open rate, click rate, conversion, revenue per recipient). Develop post-purchase flows, replenishment reminders, loyalty communications, and salon-specific communications. Ensure CRM creative aligns with SWAY’s brand identity and luxury-led visual direction.
- Ecommerce: Support management of the SWAY website (Shopify), ensuring the site is optimised for performance, UX, and conversion. Update onsite content including banners, navigation, product pages, landing pages, look books, and collections. Assist with product launches - coordinating onsite set-up, descriptions, bundling, upsells/cross-sells. Run weekly and monthly performance reports across sales, conversion, traffic, AOV, and top-performing SKUs. Implement onsite A/B testing in partnership with wider team (copy, creative, layout, merchandising).
What we are looking for:
- Experience in CRM or E-commerce (beauty, fashion, or DTC experience preferred).
- Strong understanding of email/SMS strategy, segmentation, and customer lifecycle marketing.
- Working knowledge of Shopify, Klaviyo, GA4, and e-commerce reporting tools.
- Highly organised, proactive, and comfortable working in a fast-paced growth environment.
- A creative eye with the ability to partner closely with design teams on premium visuals.
- Data-driven mindset with the ability to translate insights into actionable improvements.
- Passion for beauty, haircare, and delivering elevated brand experiences.
Job Type: Full-Time Monday – Friday
Ecommerce Manager employer: SWAY Hair Extensions
At SWAY, we pride ourselves on being a forward-thinking luxury hair extension brand that values creativity and innovation. Our collaborative work culture fosters personal and professional growth, offering employees the chance to thrive in a dynamic environment where their contributions directly impact our community-led approach. With a focus on beauty and luxury branding, we provide unique opportunities for career advancement while ensuring a seamless and elevated experience for both our team and customers.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and e-commerce space on LinkedIn or at industry events. A personal connection can often get your foot in the door faster than a CV.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects, especially those related to CRM and e-commerce. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching SWAY’s brand identity and recent campaigns. Tailor your answers to reflect how your experience aligns with their luxury aesthetic and community-led approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the SWAY team.
We think you need these skills to ace Ecommerce Manager
Some tips for your application 🫡
Show Your Passion for Beauty:When you're writing your application, let your love for beauty and luxury shine through! Share any relevant experiences or projects that highlight your enthusiasm for the industry. We want to see how you connect with our brand's ethos.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Highlight your CRM and e-commerce expertise, especially if you've worked with tools like Klaviyo or Shopify. We appreciate a personal touch!
Be Data-Driven:Since this role is all about driving performance, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to improve customer engagement or sales in previous roles. We love seeing numbers that tell a story!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at SWAY!
How to prepare for a job interview at SWAY Hair Extensions
✨Know Your CRM Tools
Make sure you’re familiar with Klaviyo and Shopify, as these are crucial for the role. Brush up on how to create effective email campaigns and segment your audience. Being able to discuss specific strategies you've used in the past will show that you're ready to hit the ground running.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to drive decisions in previous roles. Bring examples of A/B tests you've conducted and the results they yielded. This will demonstrate your data-driven mindset and ability to translate insights into actionable improvements.
✨Understand the Brand Aesthetic
Familiarise yourself with SWAY’s brand identity and luxury-led visual direction. Be ready to discuss how you would ensure that CRM communications align with this aesthetic. Showing that you understand their vision will set you apart from other candidates.
✨Prepare for Performance Metrics
Be ready to discuss key performance metrics like open rates, conversion rates, and revenue per recipient. Think of ways you’ve improved these metrics in your previous roles and be prepared to share those success stories during the interview.
