At a Glance
- Tasks: Create and manage PR strategies for the luxury OMEGA brand in the UK and Ireland.
- Company: Join a prestigious luxury brand known for its innovation and excellence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for international travel.
- Other info: Exciting opportunities to work with celebrities and high-profile events.
- Why this job: Be the voice of a luxury brand and shape its presence in the market.
- Qualifications: 5+ years in luxury PR, exceptional communication skills, and strong media relationships.
The predicted salary is between 60000 - 80000 £ per year.
The Role
Responsible for creating and managing a successful PR and Event strategy for the OMEGA brand within the UK and Ireland.
Key Responsibilities
- COMMUNICATIONS
- Working closely with the Brand Manager and Head of Marketing, implement the brand's communication strategy across all media platforms within the local market, delivering tactical plans that will boost sales.
- Develop an internal (brand team and retail boutiques) and external (all media platforms) communication strategy, focusing on key messaging, product and partnership events.
- Create and deliver a yearly programme of UK PR events successfully driving extensive social and media coverage supporting the brand's key messaging.
- Working in partnership with the HQ team in Switzerland, ensure clear messaging in line with global messaging and directives creating awareness with both current and new audiences for the brand.
- Maintain press clippings folders for archive, updating on a regular basis.
- Compilation and presentation of monthly activity reports for the brands teams and relevant HQ reporting.
- Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives.
- Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UK market.
- Ensure PR budgets are managed carefully and in line with the brand requirements.
- MEDIA RELATIONS / PR
- Strengthen relationships for the brand with the key media, with daily communication and regular meetings.
- Act as an ambassador for OMEGA, attending all necessary external events and ensuring the first point of contact for all press enquiries.
- Be proactive and strategic, keeping relevant press/media aware of new developments at all times, looking for new opportunities for OMEGA placements at all times.
- Maximise editorial coverage through special stories - feature pieces and profile stories for the brands products, heritage, ambassadors, brand partnerships and events.
- Organise press trips, accompany journalists on all UK and international event activations to ensure coverage is maximised in the UK.
- Create, develop and manage influencer/celebrity endorsement for the brands in the UK on an informal level.
- Identify new partnerships for the brand in the local market - including both 'friend of the brand' partnerships and relevant brand collaborations that continuously introduce the brand to new influential audiences.
- Supporting sporting events where the brand is involved.
- Create an Olympic Games communications strategy for each Summer and Winter Olympic Games where the brand is Official Timekeeper, creating a close working relationship with the BOA, athletes and key sports media.
- Working closely with the Marketing Manager, develop a strong relationship with key commercial partners.
- Ensure that media coverage is maximised with brand media partners at all times ensuring story placements are in discussion regularly and any concerns managed efficiently.
- Manage and coordinate all loan/shoot requests for the brand in the market.
Professional requirements
- Minimum 5 years of working within PR for luxury brands.
- Degree-level education with superb writing and editing skills.
- Exceptional communication and organisational skills.
- Demonstrate strength of character, resilience and ability to work well under pressure.
- Strong existing relationships with media (print, digital, social), including in luxury.
- Good knowledge and experience of driving digital and social media PR.
- Proven ability to create and produce high-profile luxury events.
- Proactive, team player with proven ability to build and maintain strong relationships.
- Driven, focused and willing to go the extra mile.
- An excellent understanding of the luxury market, with a clear interest and observation of other brand activations in this space.
- Ability to travel internationally regularly, including for several weeks at a time for the Olympic Games.
- Strong celebrity contacts - proven experience of working with influential agents for VIPs and athletes.
- Experience of working on high-profile sporting events with relevant industry media contacts an advantage but not essential.
- Fluent in English, French an advantage but not essential.
Senior Luxury PR & Communications Manager employer: SWATCH GROUP
OMEGA is an exceptional employer that fosters a dynamic and innovative work culture, particularly for those passionate about luxury PR and communications. With a strong emphasis on employee growth, the company offers unique opportunities to engage with high-profile events and influential media, all while being part of a prestigious brand that values creativity and strategic thinking. Located in the vibrant markets of the UK and Ireland, OMEGA provides a collaborative environment where employees can thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Luxury PR & Communications Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury PR scene. Attend events, join industry groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best PR campaigns and events. Use visuals and metrics to demonstrate your impact. When you land that interview, you’ll have something tangible to back up your claims.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to brands you admire, like OMEGA, and express your interest in potential opportunities. A well-timed email can make all the difference!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles waiting for you. Make sure your application stands out by tailoring it to the specific job and showcasing your passion for luxury PR. Let’s get you that dream role!
We think you need these skills to ace Senior Luxury PR & Communications Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Luxury PR & Communications Manager role. Highlight your experience in luxury PR, media relations, and event management. We want to see how your skills align with our brand's needs!
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for OMEGA. Share specific examples of your past successes in PR and communications, especially in luxury brands. Let your passion for the brand shine through!
Showcase Your Media Connections:Since building relationships with key media is crucial, mention any strong connections you have in the luxury sector. We love seeing how you can leverage these relationships to boost OMEGA's visibility!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at SWATCH GROUP
✨Know Your Brand Inside Out
Before the interview, dive deep into OMEGA's history, values, and recent campaigns. Understanding their brand ethos will help you align your communication strategies with their vision, showing that you're not just a fit for the role but also passionate about the brand.
✨Showcase Your PR Success Stories
Prepare specific examples of successful PR campaigns you've managed in the luxury sector. Highlight how you drove media coverage, engaged influencers, or executed high-profile events. This will demonstrate your hands-on experience and ability to deliver results.
✨Be Ready to Discuss Media Relationships
Since strong media connections are crucial for this role, come prepared to discuss your existing relationships with key media figures. Share how you've leveraged these connections in the past to benefit your previous brands, and be ready to explain how you would do the same for OMEGA.
✨Demonstrate Strategic Thinking
Think about how you would approach creating a communications strategy for OMEGA, especially around major events like the Olympics. Be ready to share your ideas on how to maximise media coverage and engage new audiences, showcasing your proactive and strategic mindset.
