At a Glance
- Tasks: Create and manage PR strategies for the iconic OMEGA brand in the UK and Ireland.
- Company: Join a prestigious luxury brand known for its innovation and excellence.
- Benefits: Competitive salary, dynamic work environment, and opportunities to attend high-profile events.
- Other info: Exciting role with travel opportunities and involvement in major sporting events.
- Why this job: Be the voice of OMEGA, shaping its image and connecting with influential audiences.
- Qualifications: 5+ years in luxury PR, exceptional communication skills, and strong media relationships.
The predicted salary is between 60000 - 80000 £ per year.
The Role
Responsible for creating and managing a successful PR and Event strategy for the OMEGA brand within the UK and Ireland.
Key Responsibilities
- COMMUNICATIONS
- Working closely with the Brand Manager and Head of Marketing, implement the brand's communication strategy across all media platforms within the local market, delivering tactical plans that will boost sales.
- Develop an internal (brand team and retail boutiques) and external (all media platforms) communication strategy, focusing on key messaging, product and partnership events.
- Create and deliver a yearly programme of UK PR events successfully driving extensive social and media coverage supporting the brand's key messaging.
- Working in partnership with the HQ team in Switzerland, ensure clear messaging in line with global messaging and directives creating awareness with both current and new audiences for the brand.
- Maintain press clippings folders for archive, updating on a regular basis.
- Compilation and presentation of monthly activity reports for the brands teams and relevant HQ reporting.
- Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives.
- Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UK market.
- Ensure PR budgets are managed carefully and in line with the brand requirements.
- MEDIA RELATIONS / PR
- Strengthen relationships for the brand with the key media, with daily communication and regular meetings.
- Act as an ambassador for OMEGA, attending all necessary external events and ensuring the first point of contact for all press enquiries.
- Be proactive and strategic, keeping relevant press/media aware of new developments at all times, looking for new opportunities for OMEGA placements at all times.
- Maximise editorial coverage through special stories - feature pieces and profile stories for the brands products, heritage, ambassadors, brand partnerships and events.
- Organise press trips, accompany journalists on all UK and international event activations to ensure coverage is maximised in the UK.
- Create, develop and manage influencer/celebrity endorsement for the brands in the UK on an informal level.
- Identify new partnerships for the brand in the local market - including both 'friend of the brand' partnerships and relevant brand collaborations that continuously introduce the brand to new influential audiences.
- Supporting sporting events where the brand is involved.
- Create an Olympic Games communications strategy for each Summer and Winter Olympic Games where the brand is Official Timekeeper, creating a close working relationship with the BOA, athletes and key sports media.
- Working closely with the Marketing Manager, develop a strong relationship with key commercial partners.
- Ensure that media coverage is maximised with brand media partners at all times ensuring story placements are in discussion regularly and any concerns managed efficiently.
- Manage and coordinate all loan/shoot requests for the brand in the market.
Professional requirements
- Minimum 5 years of working within PR for luxury brands.
- Degree-level education with superb writing and editing skills.
- Exceptional communication and organisational skills.
- Demonstrate strength of character, resilience and ability to work well under pressure.
- Strong existing relationships with media (print, digital, social), including in luxury.
- Good knowledge and experience of driving digital and social media PR.
- Proven ability to create and produce high-profile luxury events.
- Proactive, team player with proven ability to build and maintain strong relationships.
- Driven, focused and willing to go the extra mile.
- An excellent understanding of the luxury market, with a clear interest and observation of other brand activations in this space.
- Ability to travel internationally regularly, including for several weeks at a time for the Olympic Games.
- Strong celebrity contacts - proven experience of working with influential agents for VIPs and athletes.
- Experience of working on high-profile sporting events with relevant industry media contacts an advantage but not essential.
- Fluent in English, French an advantage but not essential.
Senior Luxury PR & Communications Manager in London employer: SWATCH GROUP
OMEGA is an exceptional employer that fosters a dynamic and innovative work culture, particularly for those passionate about luxury PR and communications. With a strong emphasis on employee growth, the company offers unique opportunities to engage with high-profile events and influential media, all while being part of a prestigious brand that values creativity and strategic thinking. Located in the vibrant markets of the UK and Ireland, OMEGA provides a collaborative environment where employees can thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Luxury PR & Communications Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury PR scene. Attend events, join industry groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or attend interviews, let your passion for luxury brands shine through. Share your ideas on how you’d elevate their PR strategy – it’ll make you stand out from the crowd.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest happenings in the luxury market and be ready to discuss them. This shows you’re not just another candidate; you’re someone who’s genuinely invested in the industry and can bring fresh insights to the table.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to show your enthusiasm for joining our team!
We think you need these skills to ace Senior Luxury PR & Communications Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Luxury PR & Communications Manager role. Highlight your experience in luxury PR, media relations, and event management. We want to see how your skills align with our brand's needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about OMEGA and how you can contribute to our PR strategy. Be sure to mention any relevant partnerships or events you've managed in the past.
Showcase Your Media Connections:Since media relations are key for this role, don’t forget to mention your existing relationships with luxury media outlets. We love seeing candidates who can hit the ground running and bring their contacts along!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Good luck!
How to prepare for a job interview at SWATCH GROUP
✨Know Your Brand Inside Out
Before the interview, dive deep into OMEGA's history, values, and recent campaigns. Understanding their brand ethos will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your PR Success Stories
Prepare specific examples of successful PR campaigns you've managed, especially in the luxury sector. Highlight your strategic thinking, creativity, and how you maximised media coverage to drive sales, as this is crucial for the role.
✨Build Connections with Key Media
Discuss your existing relationships with media contacts, particularly in luxury. Be ready to share how you've leveraged these connections in past roles to enhance brand visibility and secure editorial placements.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle pressure. Prepare scenarios where you've successfully navigated challenges in PR or event management, showcasing your resilience and strategic mindset.
