At a Glance
- Tasks: Create and manage PR strategies for the iconic OMEGA brand in the UK and Ireland.
- Company: Join a prestigious luxury brand known for its innovation and excellence.
- Benefits: Competitive salary, dynamic work environment, and opportunities to attend high-profile events.
- Other info: Opportunity to travel internationally and work on exciting events like the Olympic Games.
- Why this job: Be the voice of a legendary brand and shape its presence in the luxury market.
- Qualifications: 5+ years in luxury PR, exceptional communication skills, and strong media relationships.
The predicted salary is between 50000 - 60000 £ per year.
The Role
Responsible for creating and managing a successful PR and Event strategy for the OMEGA brand within the UK and Ireland.
Key Responsibilities
- COMMUNICATIONS
- Working closely with the Brand Manager and Head of Marketing, implement the brand's communication strategy across all media platforms within the local market, delivering tactical plans that will boost sales.
- Develop an internal (brand team and retail boutiques) and external (all media platforms) communication strategy, focusing on key messaging, product and partnership events.
- Create and deliver a yearly programme of UK PR events successfully driving extensive social and media coverage supporting the brand's key messaging.
- Working in partnership with the HQ team in Switzerland, ensure clear messaging in line with global messaging and directives creating awareness with both current and new audiences for the brand.
- Maintain press clippings folders for archive, updating on a regular basis.
- Compilation and presentation of monthly activity reports for the brands teams and relevant HQ reporting.
- Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives.
- Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UK market.
- Ensure PR budgets are managed carefully and in line with the brand requirements.
- MEDIA RELATIONS / PR
- Strengthen relationships for the brand with the key media, with daily communication and regular meetings.
- Act as an ambassador for OMEGA, attending all necessary external events and ensuring the first point of contact for all press enquiries.
- Be proactive and strategic, keeping relevant press/media aware of new developments at all times, looking for new opportunities for OMEGA placements at all times.
- Maximise editorial coverage through special stories - feature pieces and profile stories for the brands products, heritage, ambassadors, brand partnerships and events.
- Organise press trips, accompany journalists on all UK and international event activations to ensure coverage is maximised in the UK.
- Create, develop and manage influencer/celebrity endorsement for the brands in the UK on an informal level.
- Identify new partnerships for the brand in the local market - including both 'friend of the brand' partnerships and relevant brand collaborations that continuously introduce the brand to new influential audiences.
- Supporting sporting events where the brand is involved.
- Create an Olympic Games communications strategy for each Summer and Winter Olympic Games where the brand is Official Timekeeper, creating a close working relationship with the BOA, athletes and key sports media.
- Working closely with the Marketing Manager, develop a strong relationship with key commercial partners.
- Ensure that media coverage is maximised with brand media partners at all times ensuring story placements are in discussion regularly and any concerns managed efficiently.
- Manage and coordinate all loan/shoot requests for the brand in the market.
Professional requirements
- Minimum 5 years of working within PR for luxury brands.
- Degree-level education with superb writing and editing skills.
- Exceptional communication and organisational skills.
- Demonstrate strength of character, resilience and ability to work well under pressure.
- Strong existing relationships with media (print, digital, social), including in luxury.
- Good knowledge and experience of driving digital and social media PR.
- Proven ability to create and produce high-profile luxury events.
- Proactive, team player with proven ability to build and maintain strong relationships.
- Driven, focused and willing to go the extra mile.
- An excellent understanding of the luxury market, with a clear interest and observation of other brand activations in this space.
- Ability to travel internationally regularly, including for several weeks at a time for the Olympic Games.
- Strong celebrity contacts - proven experience of working with influential agents for VIPs and athletes.
- Experience of working on high-profile sporting events with relevant industry media contacts an advantage but not essential.
- Fluent in English, French an advantage but not essential.
Communications Manager Omega (Maternity Cover) employer: SWATCH GROUP
As a Communications Manager at OMEGA, you will thrive in a dynamic and innovative environment that champions creativity and excellence. Our commitment to employee growth is reflected in our supportive work culture, where collaboration with talented professionals and opportunities for international travel enhance your career development. Join us in the heart of the luxury watch industry, where your contributions will be valued and celebrated, making a meaningful impact on our brand's legacy.
StudySmarter Expert Advice🤫
We think this is how you could land Communications Manager Omega (Maternity Cover)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or attend interviews, let your passion for communications shine through. Share your ideas and experiences that relate to the role, especially those that align with OMEGA's brand values.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Tailor your message to show how you can contribute to their PR and event strategy, just like you would if you were applying through our website.
✨Tip Number 4
Follow up after meetings or interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’d be a perfect fit for the Communications Manager position.
We think you need these skills to ace Communications Manager Omega (Maternity Cover)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Communications Manager role. Highlight your experience in PR for luxury brands and any relevant events you've managed. We want to see how your skills align with our brand's communication strategy!
Show Off Your Writing Skills:Since this role requires superb writing and editing skills, don’t hold back! Use clear, engaging language in your application. We love a good story, so if you have examples of successful campaigns or events, share them with us!
Demonstrate Your Media Connections:We’re looking for someone with strong existing relationships in the media. Mention any key contacts you have and how you've leveraged those connections in past roles. This will show us you can hit the ground running!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at SWATCH GROUP
✨Know Your Brand Inside Out
Before the interview, dive deep into OMEGA's history, values, and recent campaigns. Understanding the brand's identity will help you align your communication strategies with their vision, showing that you're not just a fit for the role but also passionate about the brand.
✨Showcase Your PR Success Stories
Prepare specific examples of successful PR campaigns you've managed in the past. Highlight how you drove media coverage, engaged influencers, or organised events that boosted brand visibility. This will demonstrate your hands-on experience and strategic thinking.
✨Be Ready to Discuss Media Relationships
Since strong media connections are crucial for this role, come prepared to discuss your existing relationships with key media contacts. Share how you've leveraged these connections in previous roles to secure coverage and enhance brand presence.
✨Demonstrate Your Event Management Skills
Think of a few high-profile events you've organised and be ready to discuss the planning process, challenges faced, and outcomes achieved. This will showcase your organisational skills and ability to deliver successful events under pressure, which is vital for the Communications Manager role.
