At a Glance
- Tasks: Lead a dynamic team to enhance online vehicle merchandising and improve customer experience.
- Company: Join a forward-thinking automotive company with a focus on digital innovation.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Be part of a collaborative environment that values creativity and efficiency.
- Why this job: Make a real impact in the fast-paced world of digital merchandising and automotive retail.
- Qualifications: Experience in team management and digital merchandising is essential.
The predicted salary is between 34650 - 42350 £ per year.
We are looking for an experienced and highly organised Digital Merchandising Manager to join our Marketing team on a 12 month fixed term contract, covering maternity leave.
The Digital Merchandising Manager is responsible for leading our Digital Merchandising team and ensuring our vehicle stock is presented online to the highest possible standard.
Working closely with our dealerships, Marketing team and key suppliers, you will make sure vehicles are photographed, filmed, described and published quickly, accurately and consistently across our websites and third-party advertising platforms.
This is a hands‑on role for someone who enjoys managing a busy team, improving processes and using data to continually raise standards.
- Team management
- Lead, support and develop the Digital Merchandising team.
- Manage workload and resource across the team to ensure dealerships receive the right level of support.
- Set clear expectations and monitor individual and team performance.
- Hold regular 1-2-1s, provide coaching and identify training and development opportunities.
- Support recruitment, onboarding and training where required.
- Build strong relationships between the merchandising team, dealerships and wider Marketing department.
- Vehicle merchandising
- Ensure used and new vehicle stock is merchandised quickly and accurately across Swansway websites and relevant third-party platforms.
- Maintain consistently high standards for vehicle photography, video, descriptions and supporting digital content.
- Ensure vehicle imagery follows agreed brand and presentation standards.
- Monitor vehicles that are missing photographs, videos, descriptions or other required content and work with dealerships to resolve issues quickly.
- Support the team in creating engaging vehicle content that helps customers understand the features, benefits and condition of individual vehicles.
- Ensure merchandising activity reflects our aim to make the online car-buying journey helpful, approachable and informative. approachable and informative.
- Performance and standards
- Monitor key merchandising KPIs, including speed to market, stock completeness and content quality.
- Produce regular reporting on individuals, team, and dealership performance
- Identify dealerships or processes where processes need additional support and agree appropriate actions
- Carry out regular quality checks and audits across vehicle listings.
- Use performance data to identify opportunities to improve efficiency, consistency and customer experience.
- Process improvement
- Review existing merchandising processes and identify opportunities to make them quicker, simpler and more effective.
- Work with website, photography, stock and technology suppliers to resolve issues and improve systems.
- Support the introduction and rollout of new merchandising tools, technology and processes.
- Maintain clear operating procedures and ensure these are consistently followed across the Group.
- Keep up to date with developments in automotive digital retailing and vehicle merchandising.
- Stakeholder management
- Work closely with Heads of Business, Sales Managers and dealership teams to maintain high merchandising standards.
- Act as the main point of contact within Marketing for digital vehicle merchandising.
- Work collaboratively with Digital Marketing, Content, Social Media and Web teams to ensure vehicle content supports wider marketing activity.
- Manage relationships with relevant external suppliers and partners, ensuring agreed service levels are maintained.
You will be a confident people manager who is comfortable working in a fast‑paced environment where priorities can change quickly. You will ideally have:
- Previous experience managing a team.
- Experience within digital merchandising, automotive retail, e Commerce, digital marketing or a similar environment.
- Strong organisational skills with the ability to manage competing priorities.
- High attention to detail and a strong eye for presentation and content quality.
- Confidence using data and reporting to manage performance.
- Strong communication and stakeholder-management skills.
- The ability to challenge constructively and drive improvements.
- A practical, solutions-focused approach to problems.
- Good working knowledge of Microsoft Office, particularly Excel.
- Experience of automotive stock-management, website or advertising platforms would be advantageous.
- A full UK driving licence.
Success in this role means
- Vehicles are merchandised online quickly and to a consistently high standard.
- Dealerships receive reliable and responsive support from the merchandising team.
- Photography, video and vehicle content are accurate, engaging and customer-focused.
- Performance is clearly measured and areas requiring improvement are acted upon.
- The Digital Merchandising team is engaged, well organised and clear on expectations.
- Processes continue to improve, making vehicle merchandising more efficient for both dealerships and customers.
- #J-18808-Ljbffr
Digital Merchandising Manager- 12 months fixed term in Crewe employer: Swansway Group
Swansway Group is an excellent employer, offering a dynamic work environment in Crewe where customer focus and teamwork are at the heart of our operations. With benefits like increased holiday entitlement and access to the Employee Assistance Programme, we prioritise employee well-being and growth, making it a rewarding place for Parts Advisors to thrive and develop their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Merchandising Manager- 12 months fixed term in Crewe
✨Get to Know the E-commerce Scene
Dive into online communities where e-commerce enthusiasts hang out, like e-commerce Facebook groups or Reddit forums. You'll get the scoop on job openings and trends that are crucial for landing temporary roles.
✨Attend E-commerce Events and Job Fairs
Keep an eye out for local e-commerce networking events and job fairs. These are golden opportunities to meet hiring managers in person, and you can really showcase your enthusiasm and skills face-to-face.
✨Leverage Seasonal Opportunities
With temporary roles, there's a lot of seasonal hiring in e-commerce, especially around Black Friday and Christmas. Make sure you're applying during these peak times and check if Swansway Group is gearing up for the holiday rush.
✨Get Your Hands Dirty on Platforms
Familiarise yourself with popular e-commerce platforms like Shopify or WooCommerce and maybe even create a little project of your own. Showing practical knowledge will impress potential employers like Swansway Group and demonstrate your commitment to the field.
We think you need these skills to ace Digital Merchandising Manager- 12 months fixed term in Crewe
Some tips for your application 🫡
Show Off Your E-commerce Savvy:For a role in e-commerce like Digital Merchandising Manager- 12 months fixed term at Swansway Group, really highlight any experience you have with online retail platforms. Have you worked with Shopify, WooCommerce, or Amazon? Mention these specifics in your CV to show you understand the landscape and the tools of the trade.
Data Skills are a Winner:E-commerce thrives on data. If you've got experience analysing customer behaviour or tracking sales metrics, make sure to weave that into your application. Include any relevant certifications or courses that show your skills in data analysis – this could set you apart!
Catch Their Attention in Your Cover Letter:Since this is a temporary role, your motivation is key. Use your cover letter to convey your enthusiasm for the e-commerce industry and your eagerness to contribute quickly. Let them know how you can hit the ground running – they’ll appreciate your proactiveness!
Keep it Concise and Relevant:Temporary positions often move fast, so keep your CV and cover letter clear and to the point. Focus on the experiences that most directly relate to Digital Merchandising Manager- 12 months fixed term at Swansway Group. A tight, well-structured application shows you value their time and makes a good impression right off the bat!
How to prepare for a job interview at Swansway Group
✨Show Off Your E-Commerce Know-How
Don't just tell them you're familiar with e-commerce; bring concrete examples! Talk about specific platforms like Shopify or WooCommerce that you've used, or any success stories from past projects. They'll love hearing about how you've navigated challenges or optimised sales strategies.
✨Be Ready for Real-Time Problem Solving
Expect questions that put you in the hot seat regarding customer experience scenarios or inventory management. They might ask you how you would handle a sudden stock shortage or a spike in demand. Practice thinking on your feet so you can show off your problem-solving chops!
✨Demonstrate Your Flexibility and Adaptability
Since this is a temporary role, it's all about being quick on the uptake. Highlight experiences where you've had to learn on the job or adapt to new systems quickly. They’ll want to see that you can hit the ground running without needing too much hand-holding.
✨Keep Your Digital Toolkit Sharp
Familiarise yourself with the latest e-commerce tools and trends, like SEO practices for online stores or analytics tools like Google Analytics. If you have experience with A/B testing or managing online promotions, be ready to talk about it. This kind of knowledge will set you apart from other candidates!
