Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead ticketing and retail operations, ensuring a top-notch customer experience.
- Company: Join Swansea City AFC, a vibrant football club dedicated to innovation and community.
- Benefits: Enjoy flexible hours, private medical insurance, and discounted merchandise.
- Why this job: Be part of a dynamic team driving growth and enhancing supporter experiences.
- Qualifications: Experience in ticketing, strong leadership skills, and a knack for problem-solving required.
- Other info: We value diversity and encourage applications from under-represented groups.
The predicted salary is between 48000 - 72000 £ per year.
Overview
The Head of Ticketing & Retail will be responsible for overseeing all aspects of ticketing and retail operations (both in-store and online). This role will ensure a seamless customer experience whilst maximising revenue, driving innovation and developing long term strategies for growth.
Details
JOB TITLE: Head of Ticketing & Retail
DEPARTMENT: Ticketing & Retail
SALARY: Competitive
CONTRACT / WORKING HOURS: Permanent / Flexible 40 per week (inclusive of home fixtures)
LOCATION: Swansea, Wales, United Kingdom
Responsibilities
- Lead and manage all ticketing operations, including pricing strategy, sales performance and customer service
- Oversee the retail function in conjunction with the Retail Partner.
- Develop and implement innovative strategies to increase revenue and improve supporter experience
- Analyse data and customer insights to optimise sales and engagement
- Ensure compliance with legal, financial and data protection requirements
- Collaborate with marketing, operations, and finance to align strategies and achieve commercial targets
- Manage and motivate a dynamic team within the ticketing and retail operations, ensuring exceptional customer service while fostering a collaborative environment that drives efficiency, teamwork, and a seamless customer experience
Qualifications
- Proven experience in a senior role within ticketing (preferably within sport, but not essential)
- Strong leadership and people management skills
- Excellent analytical and problem-solving abilities
- Experience with CRM and ticketing systems
- Ability to thrive in a fast-paced, customer focused environment
- Ability to work under-pressure and to strict timeframes.
Benefits
- Cycle to Work Scheme
- Private Medical Insurance & Health Cash Plan
- 2 x Complimentary home match tickets
- Discounted Club Merchandise
Other information
Responsible to: Head of Commercial
Responsible for: Ticketing & Retail Manager, Ticketing & Retail Supervisors and Assistants
Key relationships: Internal: Head of Departments, Finance & Football Administration; External: Football League, Other Clubs & Retail Partner
Safeguarding & Welfare: The Company is committed to safeguarding and promoting the welfare of children and young people involved in activities and events at the Company. As part of the Company’s recruitment and selection process any offers of work involving working in regulated activity with children are subject to a satisfactory enhanced DBS Disclosure and barred list check (depending on the level of supervision, frequency, and nature of contact with children). The Company may also conduct online searches of candidates who have been shortlisted as part of its safer recruitment procedures. Appropriate references will be required.
Equality, Diversity & Inclusion: Swansea City AFC strives to ensure it provides an environment where everyone\’s rights, dignity and individual worth is respected and takes a zero-tolerance approach to any form of discrimination. Equal Opportunity is an integral part of our recruitment and selection process, and we welcome applications from all individuals who feel they meet the core requirements of the role. We are particularly encouraging applications from women, disabled people and individuals from diverse ethnic communities who are currently under-represented within the organisation. All appointments will be made on merit of skill and experience relative to the role.
Seniority / Job function details
Seniority level: Director
Employment type: Full-time
Job function: Sales and Business Development
Closing date: 10 September 2025.
#J-18808-Ljbffr
Head of Ticketing & Retail employer: Swansea City Football Club
Contact Detail:
Swansea City Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ticketing & Retail
✨Tip Number 1
Network with professionals in the ticketing and retail industry, especially those with experience in sports. Attend relevant events or webinars to connect with potential colleagues and learn about industry trends.
✨Tip Number 2
Familiarise yourself with the latest CRM and ticketing systems used in the industry. Consider taking online courses or certifications that can enhance your technical skills and demonstrate your commitment to staying updated.
✨Tip Number 3
Prepare to discuss innovative strategies you've implemented in previous roles that have successfully increased revenue or improved customer experiences. Be ready to share specific examples during interviews.
✨Tip Number 4
Research Swansea City AFC's current ticketing and retail operations. Understanding their existing strategies and challenges will help you tailor your approach and show how you can contribute to their growth.
We think you need these skills to ace Head of Ticketing & Retail
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ticketing and retail operations. Focus on leadership roles, customer service achievements, and any innovative strategies you've implemented in previous positions.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the organisation. Discuss how your skills align with the responsibilities outlined in the job description, particularly your ability to drive revenue and enhance customer experience.
Showcase Analytical Skills: Since the role requires strong analytical abilities, include specific examples of how you've used data to optimise sales or improve customer engagement in past roles. This will demonstrate your capability to analyse insights effectively.
Highlight Team Management Experience: Emphasise your experience in managing teams, especially in fast-paced environments. Provide examples of how you've motivated staff and fostered collaboration to achieve commercial targets, as this is crucial for the position.
How to prepare for a job interview at Swansea City Football Club
✨Showcase Your Leadership Skills
As the Head of Ticketing & Retail, strong leadership is crucial. Be prepared to discuss your previous experiences in managing teams, motivating staff, and driving performance. Use specific examples to illustrate how you've successfully led a team in a fast-paced environment.
✨Demonstrate Analytical Thinking
This role requires excellent analytical skills. Be ready to talk about how you've used data to inform decisions in ticket pricing, sales strategies, or customer engagement. Highlight any tools or systems you’ve used to analyse data effectively.
✨Understand the Customer Experience
A seamless customer experience is key in this position. Prepare to discuss your approach to enhancing customer satisfaction and how you've implemented strategies that improved the supporter experience in previous roles.
✨Align with Company Values
Familiarise yourself with the company's commitment to equality, diversity, and inclusion. Be ready to share your thoughts on these values and how you can contribute to fostering an inclusive environment within the ticketing and retail operations.