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For Companies At a Glance
- Tasks: Drive growth through innovative digital advertising campaigns on platforms like Google, Meta, and TikTok.
- Company: Join Swanky, a forward-thinking digital marketing agency in Exeter with a vibrant culture.
- Benefits: Enjoy competitive salary, 30 days holiday, flexible hours, and free snacks in the office.
- Why this job: Make an impact by managing exciting campaigns for high-growth eCommerce brands.
- Qualifications: Experience in paid media campaigns and strong analytical skills are essential.
- Other info: Opportunities for professional development and regular company socials await you.
The predicted salary is between 36000 - 60000 £ per year.
About the Role
As a Digital Marketing Manager (Paid Media) at Swanky, you’ll be responsible for driving measurable growth through performance-focused digital advertising campaigns across key digital platforms such as Google, Meta, and TikTok. You’ll lead the strategy, execution, and optimisation of paid media activity for a portfolio of ecommerce clients, delivering campaigns that attract, convert, and retain customers. Working closely with Account Managers, Designers, and Data Analysts, you’ll ensure campaigns align with wider brand and commercial objectives. From refining targeting strategies to analysing performance data, your goal will be to maximise ROAS and customer acquisition while maintaining brand consistency.
Responsibilities
- Campaign Strategy & Execution: Plan, implement, and optimise paid media campaigns across key digital advertising platforms to drive eCommerce growth.
- Campaign Strategy & Execution: Develop data-led strategies for prospecting, remarketing, and retention to meet client KPIs.
- Campaign Strategy & Execution: Manage campaign budgets effectively to maximise performance and ROI.
- Campaign Strategy & Execution: Collaborate closely with designers to brief, develop, and test platform-specific ad creatives that drive performance.
- Campaign Strategy & Execution: Work alongside the Data & Analytics Manager to ensure tracking accuracy, attribution, and reliable performance measurement across all campaigns.
Analysis & Optimisation
- Analyse campaign data to identify trends, insights, and opportunities for improvement.
- Produce detailed performance reports and actionable recommendations for clients and internal stakeholders.
- A/B test creative, audience, and bidding strategies to continuously improve results.
- Monitor competitor and market trends to inform strategic decisions.
Client Communication & Collaboration
- Work alongside Account Managers to align paid media strategies with overall marketing objectives.
- Present campaign performance, insights, and growth opportunities in regular client meetings.
- Partner with the SEO, CRO, and Design teams to deliver integrated growth strategies.
- Provide proactive recommendations on scaling, creative testing, and budget reallocation.
Innovation & Growth
- Stay up-to-date with emerging paid media trends, tools, and platform updates.
- Lead experimentation with new ad formats, automation tools, and audience strategies.
- Support the development of Swanky’s paid media frameworks and best practices.
Skills & Experience
- Proven experience managing paid media campaigns across one or more key platforms (Google Ads, Meta Ads, TikTok Ads, or similar).
- Strong understanding of campaign structure, audience segmentation, and creative best practices across different channels.
- Ability to brief, collaborate with, and provide feedback to designers to produce high-performing ad creatives.
- Confident in analysing performance data, interpreting trends, and turning insights into actionable recommendations.
- Familiarity with conversion tracking, attribution, and data analysis tools such as GA4, Polar, and Google Tag Manager (with support available from our Data & Analytics team).
- Excellent communication skills, with the ability to present ideas and results clearly to both clients and internal teams.
- A proactive, curious mindset with a passion for testing, learning, and staying ahead of digital advertising and creative trends.
- Experience managing multiple client accounts or projects in a fast-paced environment (agency experience preferred but not essential).
What We Offer
- Salary: Competitive DOE
- 30 days holiday per year, inclusive of bank holidays, plus 1 additional day per full year served (capped at 5)
- Flexible working hours during the day
- Beautiful Exeter-based offices for those based in the South-West of the UK (this can also be a fully remote role for the right candidate)
- Employee Assistance Programme with 24/7 access to support services
- Free unlimited tea, hot chocolate, coffee, and healthy snacks (in the office)
- MacBook Pro (or preferred tech setup)
- Work with ambitious, creative, and high-growth eCommerce brands across diverse sectors
- Opportunities for professional development and progression in a growing, forward-thinking team
- Regular company socials and events, plus opportunities for travel to client meetings and conferences
Paid Ads Manager in Exeter employer: SwankyApple Ltd.
Contact Detail:
SwankyApple Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Ads Manager in Exeter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. You never know who might have the inside scoop on job openings or be looking for someone just like you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns and results. This will give you an edge when chatting with potential employers and demonstrate your expertise in driving growth through digital advertising.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their brand and marketing objectives so you can tailor your responses and show how you can contribute to their success. Plus, it’ll impress them that you’ve done your homework!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can help us drive performance-focused campaigns. Your next big opportunity could be just a click away!
We think you need these skills to ace Paid Ads Manager in Exeter
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Ads Manager role. Highlight your experience with platforms like Google Ads, Meta, and TikTok, and show us how you've driven growth in previous roles.
Showcase Your Data Skills: We love numbers! Include examples of how you've analysed campaign performance and used data to optimise results. Mention any tools you're familiar with, like GA4 or Google Tag Manager, to impress us.
Be Creative: Since you'll be working closely with designers, share any creative campaigns you've led or contributed to. Show us your flair for developing engaging ad creatives that drive performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the process quickly. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at SwankyApple Ltd.
✨Know Your Platforms
Make sure you’re well-versed in the key digital platforms mentioned in the job description, like Google Ads, Meta, and TikTok. Brush up on their latest features and best practices, as this will show your enthusiasm and expertise during the interview.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive campaign success in the past. Bring examples of how you've analysed performance data, identified trends, and made actionable recommendations. This will demonstrate your analytical mindset and ability to optimise campaigns effectively.
✨Collaboration is Key
Since the role involves working closely with designers and account managers, think of examples where you’ve successfully collaborated with others. Highlight your communication skills and how you’ve contributed to team projects, especially in a fast-paced environment.
✨Stay Ahead of Trends
Show your passion for digital marketing by discussing recent trends or tools you’ve explored. Mention any new ad formats or automation tools you’re excited about, as this will reflect your proactive mindset and commitment to innovation in paid media.
