At a Glance
- Tasks: Lead ecommerce strategies and optimise sales channels for ambitious brands.
- Company: Join Swanky, a top Shopify Plus partner with a dynamic team.
- Benefits: Enjoy 30 days holiday, flexible hours, and a laptop of your choice.
- Other info: Collaborative environment with regular socials and excellent career progression.
- Why this job: Make a real impact on global brands and drive their growth.
- Qualifications: 4+ years in ecommerce strategy and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
About Swanky
Do you thrive on being part of a team of highly skilled, ambitious people who are dedicated to achieving great things? Swanky is one of the world's most experienced full-service international Shopify Plus teams. We work with large, ambitious retailers across the UK, Europe, the US and APAC, including HelloFresh, Huel and Wilkinson Sword. As an original Shopify Plus partner and one of the largest independent Shopify experts in the world, we're known for complex solutions and high standards, particularly in subscriptions, internationalisation and bespoke builds.
About the Role
We are looking for a data-driven, proactive and innovative Ecommerce Strategist to help lead our clients to achieve sustained growth. This role involves collaborating closely with our data team to transform insights into actionable opportunities and developing growth roadmaps to optimise sales channels, enhance customer experience, and drive business success. The ideal candidate possesses a strong understanding of ecommerce trends, digital marketing, and conversion optimisation strategies.
Your responsibilities will include:
- Working with clients to understand their priorities, objectives and core KPIs
- Partnering with the data team to analyse customer behaviour, sales performance and market trends, and to identify the biggest growth opportunities
- Developing and presenting data-led recommendations across the full customer journey, from acquisition to retention
- Leading Growth Diagnostics and insight projects, including client workshops that set each brand’s strategic direction for the next 6–12 months
- Owning the HBR process so every team works to the same strategic direction
- Planning and running A/B testing programmes to improve conversion rates, site performance and customer experience
- Agreeing strategic priorities with Account Managers and making sure ecommerce initiatives are delivered smoothly
- Aligning ecommerce strategy with Marketing’s campaigns, SEO, paid media and content
- Leading ad hoc high-ROI projects, such as launching subscriptions, improving bundling to raise AOV or introducing a loyalty programme
- Recommending the right tech stack for each client’s goals, based on what their current apps can and can’t do
- Keeping up to date with new Shopify features, app releases and ecommerce trends, and bringing relevant opportunities to clients early
Desired Skills
- 4+ years' experience in ecommerce strategy, CRO or a similar growth-focused role, ideally in an agency
- Strong analytical skills and confidence turning data into clear, commercial recommendations
- Hands-on experience planning, running and analysing A/B tests
- Solid knowledge of Shopify and its app ecosystem
- A good understanding of digital marketing, customer journeys and conversion optimisation
- Experience presenting to and running workshops with senior client stakeholders
- Excellent written and verbal communication skills
- Experience with Shopify Plus and enterprise-level brands
- Familiarity with analytics and testing tools such as GA4, Polar Analytics, Hotjar, Microsoft Clarity
Benefits
- 30 days' holiday including bank holidays, plus an extra day for each full year of service (up to 5)
- Flexible working hours
- Employee Assistance Programme with 24/7 access
- Free drinks and snacks in our Exeter office
- Laptop of your choice (MacBook Pro or equivalent)
- Occasional travel to client meetings and conferences
- Regular company socials and events
Senior Ecommerce Strategist in Exeter employer: Swanky
Swanky is an exceptional employer that prioritises a people-first culture, offering a dynamic work environment in Exeter where finance professionals can thrive. With a commitment to employee growth, you will have the opportunity to shape the finance function and progress towards a Financial Controller role, all while enjoying flexible working arrangements and a supportive team atmosphere. Join us to be part of a collaborative and ambitious agency that values your contributions and fosters meaningful career development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Ecommerce Strategist in Exeter
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Swanky are looking for when hiring for a Senior Ecommerce Strategist.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Swanky for the Senior Ecommerce Strategist, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Swanky as a Senior Ecommerce Strategist, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Swanky’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior Ecommerce Strategist.
We think you need these skills to ace Senior Ecommerce Strategist in Exeter
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Swanky, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Swanky's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Swanky. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Swanky
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Swanky uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Swanky. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
