Head of Sale - UK & Europe

Head of Sale - UK & Europe

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead sales growth and develop key accounts across the UK and Europe.
  • Company: Swanky Socks is a premium lifestyle brand expanding globally with a focus on performance-led socks.
  • Benefits: Join a fast-growing global business with a dynamic collaborative culture.
  • Why this job: Be a key leader in a scaling brand, working on impactful partnerships.
  • Qualifications: 5+ years in B2B sales with a strong network in promotional products.
  • Other info: London-based role with regular travel across the UK and Europe.

The predicted salary is between 43200 - 72000 £ per year.

Swanky Socks is a premium lifestyle brand born in Australia, now expanding globally with a strong performance-led sock program for businesses. With over 2.5 million pairs sold and a landmark licensing deal with global football star Douglas Costa, we’re building the world’s most dynamic sock brand across the B2B sector.

We’re looking for a driven, strategic, and relationship-focused Head of Sales – UK & Europe to lead our growth across the region. Based in our London office, you’ll be responsible for driving revenue, developing key accounts, and expanding our presence across corporate and branded merchandise channels. This is a senior, hands-on role where you’ll work directly with the CEO and GM of Sales to deliver regional sales targets, build strategic partnerships, and elevate the Swanky Socks brand in one of our key global markets.

Key Responsibilities:

  • Lead sales growth across the UK and Europe, owning regional budgets and KPIs
  • Drive new business across corporate, promotional, and branded merchandise channels
  • Build and manage relationships with distributors, agencies, and corporate clients
  • Identify market opportunities and advise on regional sales strategy
  • Represent Swanky Socks at trade shows, client meetings, and brand activations
  • Collaborate with the global team to align sales efforts with product development and marketing

What We’re Looking For:

  • 5+ years in B2B or promotional merchandise sales, with proven success in the UK and/or European markets
  • Strong existing network across the promotional products and corporate engagement sectors
  • Excellent communication and commercial negotiation skills
  • Entrepreneurial mindset with the drive to build and lead a region
  • London-based and comfortable with regular travel across the UK and Europe

Why Swanky Socks?

  • Be a part of a fast-growing global business
  • Be a key leader in the global growth of a fast-scaling brand
  • Work on high-impact partnerships and clients
  • Be part of a brand that blends performance, purpose, and design
  • Work in a dynamic collaborative culture

Head of Sale - UK & Europe employer: Swanky Socks®

Swanky Socks is an exceptional employer, offering a vibrant work culture in the heart of London that fosters collaboration and innovation. As a key leader in a fast-growing global brand, you will have access to significant growth opportunities, working closely with senior management to drive impactful partnerships and sales strategies. With a focus on performance, purpose, and design, Swanky Socks provides a unique environment where your contributions directly influence the brand's expansion across the UK and Europe.
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Contact Detail:

Swanky Socks® Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Sale - UK & Europe

Tip Number 1

Network strategically within the B2B and promotional merchandise sectors. Attend industry events, trade shows, and networking functions to connect with potential clients and partners. Building relationships in these circles can give you a significant edge when applying for the Head of Sales position.

Tip Number 2

Research Swanky Socks thoroughly to understand their brand values, product offerings, and market positioning. This knowledge will not only help you tailor your approach but also demonstrate your genuine interest in the company during interviews and discussions.

Tip Number 3

Prepare to discuss specific strategies you would implement to drive sales growth in the UK and Europe. Think about innovative approaches to building key accounts and expanding market presence, as this will showcase your strategic thinking and entrepreneurial mindset.

Tip Number 4

Highlight your existing network and relationships within the corporate engagement and promotional products sectors. Be ready to share examples of how these connections have led to successful partnerships or sales in the past, as this will reinforce your suitability for the role.

We think you need these skills to ace Head of Sale - UK & Europe

Strategic Sales Planning
Relationship Management
B2B Sales Expertise
Market Analysis
Commercial Negotiation
Networking Skills
Revenue Growth Strategies
Account Management
Team Leadership
Communication Skills
Entrepreneurial Mindset
Client Engagement
Trade Show Representation
Cross-Cultural Communication
Adaptability to Travel

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B sales and promotional merchandise. Emphasise your achievements in driving revenue and managing key accounts, particularly in the UK and European markets.

Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic mindset and relationship-building skills. Mention specific examples of how you've successfully led sales growth and developed partnerships in previous roles.

Highlight Your Network: In your application, emphasise your existing network within the promotional products and corporate engagement sectors. This will demonstrate your ability to leverage relationships for Swanky Socks' growth.

Showcase Your Entrepreneurial Spirit: Illustrate your entrepreneurial mindset by providing examples of initiatives you've taken in past roles. Highlight any innovative strategies you've implemented to drive sales or expand market presence.

How to prepare for a job interview at Swanky Socks®

Research the Brand

Before your interview, make sure to thoroughly research Swanky Socks. Understand their product offerings, recent achievements, and their unique position in the market. This will not only show your genuine interest but also help you tailor your responses to align with their goals.

Highlight Your Network

Given the importance of relationships in this role, be prepared to discuss your existing network within the B2B and promotional merchandise sectors. Share specific examples of how these connections have led to successful partnerships or sales in the past.

Demonstrate Strategic Thinking

As a Head of Sales, strategic thinking is crucial. Be ready to discuss your approach to identifying market opportunities and developing sales strategies. Use concrete examples from your previous roles to illustrate how you've successfully driven growth.

Prepare for Negotiation Scenarios

Since excellent negotiation skills are essential for this position, prepare for potential negotiation scenarios during the interview. Think about past experiences where you successfully negotiated deals and be ready to share those stories, focusing on your tactics and outcomes.

Head of Sale - UK & Europe
Swanky Socks®
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