Senior SEO Manager

Senior SEO Manager

Exeter Part-Time 36000 - 60000 Β£ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead SEO initiatives, conduct audits, and drive organic growth for clients.
  • Company: Swanky is a top Shopify Premier Partner agency, working with major brands globally.
  • Benefits: Enjoy flexible working hours, 30 days holiday, and opportunities for skill development.
  • Why this job: Join a dynamic team, work on exciting projects, and make a real impact in eCommerce.
  • Qualifications: Experience in eCommerce SEO, Shopify migrations, and strong analytical skills required.
  • Other info: Part-time role with options for remote work and a collaborative company culture.

The predicted salary is between 36000 - 60000 Β£ per year.

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About Swanky
Swanky is a Platinum Shopify Premier Partner agency, supporting some of the largest and most ambitious retailers using Shopify. Our clients span the UK, Europe, the US and APAC. Our client portfolio includes leading brands like HelloFresh, Huel and Newcastle United Football Club.

Part Time (3 days)
About Swanky
Swanky is a Platinum Shopify Premier Partner agency, supporting some of the largest and most ambitious retailers using Shopify. Our clients span the UK, Europe, the US and APAC. Our client portfolio includes leading brands like HelloFresh, Huel and Newcastle United Football Club.
As an original Shopify Plus partner and one of the largest independent Shopify experts globally, we are trusted to deliver the most complex solutions and the highest standards of work. We are known for our expertise in subscription, internationalisation and developing bespoke solutions that redefine what is possible for brands building with Shopify.
What Are We Looking For?
Were seeking a highly skilled and experienced Senior SEO Specialist who excels in both strategy and hands-on execution. This role is perfect for someone who understands the complexities of eCommerce SEOparticularly within the Shopify Plus ecosystemand is passionate about driving meaningful results. Youll play a key role in supporting and leading SEO initiatives across two core areas of our business: New Build and Growth Accelerator.
New Build Team
As part of the New Build team, youll play a vital role in supporting replatforming and migration projects, ensuring SEO best practices are seamlessly integrated from discovery through to post-launch. Your efforts will be crucial in maintaining (at minimum) organic performance as clients transition to Shopify.

  • Lead SEO workshops during the discovery phase to uncover opportunities, align on goals, and educate clients on best practices.
  • Deliver clear SEO playback sessions post-discovery, outlining insights, recommendations, and strategic direction to inform the build.
  • Provide strategic recommendations on international SEO, including hreflang implementation, site structure for multi-language or multi-region stores, and best practices for global visibility.
  • Conduct comprehensive pre- and post-launch SEO audits to identify risks and opportunities.
  • Create and manage detailed SEO migration plans, including URL mapping, redirect strategies, and metadata preservation.
  • Collaborate closely with developers and designers to ensure technical SEO is integrated into site architecture and theme development.
  • Advise internal teams and clients on content hierarchy, crawlability, and performance optimisation to support long-term organic growth.

Growth Accelerator Team
Within the Growth Accelerator team, you\’ll be responsible for driving ongoing organic growth for clients through strategic, data-driven SEO campaigns. Your work will be focused on performance analysis, continuous optimisation, and close collaboration with cross-functional teams to enhance visibility and revenue.

  • Conduct in-depth technical, content, and off-page SEO audits to uncover growth opportunities and areas for improvement.
  • Develop and execute data-led SEO strategies tailored to each clients goals, with a focus on increasing organic visibility and qualified traffic.
  • Monitor site performance using tools such as GA4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog, turning insights into clear, actionable recommendations.
  • Produce monthly performance reports and lead client calls, clearly communicating wins, insights, and strategic next steps in a consultative, value-led manner.
  • Collaborate with content, UX, CRO, and development teams to ensure SEO efforts are aligned with wider digital growth initiatives.
  • Work strategically with the paid media team to align SEO and paid efforts, uncover cross-channel opportunities, and develop more cohesive, complementary acquisition strategies.
  • Stay up-to-date with algorithm changes and SEO trends, ensuring strategies remain current and effective.

Other Responsibilities Include

  • Contribute to the agencys thought leadership by creating insightful SEO content, including blog posts, whitepapers, and presentations that showcase expertise and industry trends.
  • Support the sales team by providing expert input on SEO-related opportunities, contributing to proposals, scoping, and attending client discovery or pitch meetings when required.
  • Train and mentor internal team members across departments to build SEO knowledge, promote best practices, and foster a culture of continuous learning.
  • Stay ahead of the curve on SEO trends, algorithm updates, and the evolving search landscapeparticularly in response to AI advancements and search generative experiencesand apply those insights to keep strategies effective and future-proof.

Experience

  • Proven experience with Shopify SEO or SEO within an eCommerce industry.
  • Experience with supporting Shopify migration projects, ensuring best practices are maintained throughout the transition.
  • Experience conducting SEO audits using analytics tools such as GSC, GA4 and SEMrush, and providing actionable insights.
  • Proficiency in performing keyword research and competitor analysis to inform SEO and content strategies.
  • Ability to implement on-page and technical SEO recommendations, including metadata optimisation etc.
  • Ability to provide strategic recommendations to improve organic visibility and search engine rankings for retained clients.
  • Experience working closely with content teams to develop SEO-friendly content strategies, including optimising existing content and advising on new content opportunities.
  • Proficiency in monitoring and reporting on SEO performance using tools like SEMRush, Google Analytics and Google Search Console.
  • Excellent communication skills, with the ability to translate technical SEO concepts into actionable insights for clients and team members.

Benefits

  • Salary negotiable based on experience
  • Pension
  • 30 days holiday per year, inclusive of bank holidays, plus 1 additional day per full year served, capped at 5 (Pro Rata\’d for PT)
  • Flexible working hours during the day
  • In-person, hybrid and remote working flexibility
  • Beautiful Exeter-based offices
  • Working with dynamic, creative and growing clients on fun, challenging and often high-profile projects
  • We invest in our team and aim to provide assistance in growing and nurturing your skills
  • Be part of an inspiring, growing, highly collaborative and ambitious team
  • Regular team meetups, company socials and events

NO RECRUITERS PLEASE
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Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing

  • Industries

    Marketing Services

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Senior SEO Manager employer: Swanky Group Limited

Swanky Group Limited is an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration in the heart of Exeter. With flexible working arrangements, generous holiday allowances, and a commitment to employee growth through training and mentorship, we empower our team to thrive while working on exciting projects for renowned clients. Join us to be part of a dynamic agency that values innovation and supports your professional journey in the ever-evolving world of eCommerce SEO.
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Contact Detail:

Swanky Group Limited Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Senior SEO Manager

✨Tip Number 1

Familiarise yourself with Shopify's SEO capabilities and best practices. Since the role focuses on eCommerce SEO within the Shopify Plus ecosystem, understanding how to optimise Shopify stores will give you a significant edge.

✨Tip Number 2

Network with professionals in the eCommerce and SEO fields. Attend relevant webinars or local meetups to connect with others who may have insights into Swanky Group Limited or similar companies.

✨Tip Number 3

Stay updated on the latest SEO trends and algorithm changes, especially those affecting eCommerce. Being able to discuss recent developments during interviews can demonstrate your passion and expertise.

✨Tip Number 4

Prepare to showcase your analytical skills by being ready to discuss specific tools like GA4, Google Search Console, and SEMrush. Highlighting your experience with these tools can set you apart from other candidates.

We think you need these skills to ace Senior SEO Manager

Expertise in eCommerce SEO
Proficiency in Shopify SEO
Technical SEO Knowledge
Experience with SEO Audits
Data Analysis Skills
Keyword Research Proficiency
Competitor Analysis Skills
On-Page SEO Implementation
Metadata Optimisation
International SEO Strategies
Familiarity with GA4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog
Strong Communication Skills
Ability to Translate Technical Concepts
Collaboration with Cross-Functional Teams
Content Strategy Development
Training and Mentoring Skills
Staying Updated with SEO Trends

Some tips for your application 🫑

Tailor Your CV: Make sure your CV highlights relevant experience in SEO, particularly within eCommerce and Shopify. Use specific examples of past projects where you've successfully implemented SEO strategies.

Craft a Compelling Cover Letter: In your cover letter, express your passion for SEO and how your skills align with the role at Swanky Group Limited. Mention specific achievements and how they relate to the responsibilities outlined in the job description.

Showcase Your Technical Skills: Detail your proficiency with SEO tools like GA4, Google Search Console, and SEMrush. Provide examples of how you've used these tools to drive organic growth and improve site performance.

Highlight Collaboration Experience: Since the role involves working closely with cross-functional teams, emphasise your experience in collaborating with content, UX, and development teams. Share examples of successful projects that required teamwork.

How to prepare for a job interview at Swanky Group Limited

✨Showcase Your SEO Expertise

Be prepared to discuss your previous experience with SEO, particularly within the eCommerce and Shopify environments. Highlight specific projects where you successfully implemented strategies that led to measurable results.

✨Demonstrate Technical Knowledge

Familiarise yourself with the technical aspects of SEO, such as site architecture, metadata optimisation, and URL mapping. Be ready to explain how you've integrated these elements into past projects, especially during migrations.

✨Prepare for Case Studies

Anticipate questions that may require you to analyse a hypothetical scenario or case study related to SEO challenges. Practice articulating your thought process and the steps you would take to address these issues effectively.

✨Communicate Clearly and Confidently

Since the role involves client interaction, practice explaining complex SEO concepts in simple terms. This will demonstrate your ability to communicate effectively with both technical and non-technical stakeholders.

Senior SEO Manager
Swanky Group Limited
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