At a Glance
- Tasks: Lead SEO and Google Ads strategies for diverse clients in a creative agency.
- Company: Join Swan Creative, a dynamic agency in Leigh-on-Sea with a collaborative vibe.
- Benefits: Enjoy a competitive salary, hybrid working, and a chance to shape digital strategies.
- Other info: Work with a talented team and explore various sectors for career growth.
- Why this job: Make an impact on exciting projects while growing your digital marketing skills.
- Qualifications: 3+ years in digital marketing with strong SEO and Google Ads experience.
The predicted salary is between 30000 - 40000 £ per year.
Salary: £30,000 to £40,000 DOE
Location: Leigh-on-Sea, Essex
Working pattern: Full-time, Hybrid, 3 days in Studio/Office.
About the Role
We're looking for an experienced, hands-on Digital Marketing Manager to join our creative agency and work across a varied portfolio of clients. The core of the role is SEO and Google Ads, so you'll need strong practical experience delivering, managing and optimising organic and paid search performance. You'll also manage website content through WordPress, including creating and updating pages, landing pages and blogs as part of wider SEO and digital strategies. You'll work directly with clients and alongside specialists across social media, creative, brand and web to deliver joined-up digital activity. This is a hands-on role. You'll need demonstrable experience across SEO and Google Ads and be able to discuss real examples of work you've personally delivered and the results you've achieved.
Key Responsibilities
- Develop and deliver SEO strategies, including technical, on-page and content-led optimisation
- Create, manage and optimise Google Ads, particularly paid search campaigns
- Research keywords, competitors and search opportunities
- Plan, write and optimise blogs and website content in line with SEO strategy
- Manage and update client websites, pages and landing pages through WordPress
- Use GA4, Google Search Console and Google Tag Manager to analyse performance and identify opportunities
- Monitor leads, conversions, acquisition costs and return on marketing spend
- Translate client objectives into practical digital strategies and campaign plans
- Report on performance and clearly communicate recommendations to clients
- Work alongside our social media, creative, brand and web specialists on integrated campaigns
- Use AI tools effectively as part of day-to-day digital marketing, research, analysis and content workflows
About You
- 3+ years' professional digital marketing experience, ideally within an agency or similarly varied environment
- Strong, demonstrable experience in SEO, and managing Google Ads and paid search
- Practical experience managing content through WordPress
- Experience writing and optimising blogs and website content
- Good working knowledge of GA4, Google Search Console and Google Tag Manager
- Experience using AI tools effectively within digital marketing workflows
- Strong analytical skills and the ability to turn data into practical insight and recommendations
- A good understanding of lead gen, conversions, CPA and ROAS/ROMS
- Confidence working directly with clients and managing multiple accounts and priorities
Additional Experience
- Experience in any of the following would be an advantage:
- AI search, generative search and emerging search behaviour
- Meta Ads and other paid social platforms
- Organic social media management
- Email marketing, CRM and marketing automation
- LinkedIn and other digital advertising platforms
- Lead generation and conversion optimisation
- Editorial and content planning
- Creative campaign strategy
- Briefing developer, graphic design, video or photography teams
- Contributing to new business proposals and pitches
- Knowledge of popular web coding languages
- Knowledge of UI/UX
About Swan Creative
We're a creative agency based in Leigh-on-Sea, bringing together strategy, brand, creative, digital and technology. You'll work across a varied portfolio of clients alongside specialists in social media, creative, brand and web, with the opportunity to take ownership of search performance and contribute to wider digital strategy.
What You'll Get
- £30,000 to £40,000 salary, depending on experience
- Full-time hybrid working, 3 days in the studio and 2 days remote
- A varied portfolio of clients and sectors
- An established creative, social and web team to work alongside
- Ownership of SEO and paid search performance
- The opportunity to contribute to wider digital strategy and help develop our digital offering
To Apply
If you feel you are a suitable candidate and would like to work for Swan Creative, please do not hesitate to apply.
Digital Marketing Manager in Leigh-on-Sea employer: Swan Creative Careers
Swan Creative is an exceptional employer located in Leigh-on-Sea, offering a dynamic work environment where creativity and collaboration thrive. With a focus on employee growth, you will have the opportunity to take ownership of SEO and paid search performance while working alongside a talented team across various digital disciplines. Enjoy a competitive salary, hybrid working arrangements, and the chance to contribute to innovative digital strategies for a diverse portfolio of clients.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Leigh-on-Sea
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Swan Creative Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Swan Creative Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Swan Creative Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Swan Creative Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Manager in Leigh-on-Sea
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Swan Creative Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Swan Creative Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Swan Creative Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Swan Creative Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Swan Creative Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Swan Creative Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
