Creative Lead (Strategy & Story)

Creative Lead (Strategy & Story)

Full-Time On-site
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SWAMP - Creating the Unexpected, delivering the unforgettable.

SWAMP is an immersive brand experience agency built from a core of theatre makers.

We create original experiences that grab audiences by the eyeballs and burrow into their memories. We begin with imagination, not replication; designing with curiosity rather than comparison and working with brands brave enough to go first.

Across B2C, B2B and B2E audiences, we combine storytelling, experience design, creative technology and full-service production to create work that cuts through and is designed to be unforgettable.

Job Description

The Creative Lead (Strategy & Story) is the storyteller at the heart of our brand work, turning briefs into big ideas, rich narratives and audience journeys that people remember.

You’ll own the creative thinking on our projects, from the first insight to the final line of script. Working hand in hand with our Creative Design Lead, you’ll shape the concept and story while they shape the look and feel, and together you’ll make sure every experience lands with clients and audiences alike.

We’re looking for a curious strategist, a natural writer and a confident presenter who is ready to step up and lead. You’ll lead creative pitches, develop ideas in close collaboration with production, and ensure that creative standards are met through to delivery. The Creative Lead will help shape SWAMP’s creative voice across brand work.

Pitching & new business

  • Lead creative thinking on pitches and proposals
  • Write and present creative decks with clarity and confidence
  • Work with Client Services and Production to shape responses and win new work

Creative leadership & collaboration

  • Partner with the Creative Design Lead to own the creative output of the studio
  • Bring strong ideas to creative meetings for robust discussion and development with Creative Director and other creatives
  • Give clear briefs and constructive feedback to designers, writers and freelancers
  • Champion the creative idea through production, protecting its integrity
  • Work closely with production and creative technology to make ideas real

Client relationships

  • Present and defend creative work in client meetings
  • Build trust with clients as a creative partner
  • Respond to feedback and evolve ideas without losing their spark

Skills & experience

Experience

  • 5-8 year’s experience within an agency creative role OR minimum 2 year’s experience working with brands if background is in immersive experiences and theatre
  • Experience creating your own, independent work from scratch – this might be in any number of disciplines - theatre, film, art, dance, music, design. The scale of this work is less important that that you had an idea and created something tangible from that idea. Here, we are not looking for ideas created through passion, rather than in response to a breif
  • Experience leading concepts from brief/initial idea to delivery, including pitches
  • A portfolio showing strong ideas, storytelling and strategic thinking
  • Experience presenting creative work to clients and senior stakeholders
  • Experience guiding or mentoring other creatives, or ready to take that next step

Skills

  • Excellent writer with a strong ear for narrative, tone and voice
  • Strategic thinker who can turn insight into a compelling idea
  • Exceptional presenter
  • A persuasive storyteller and natural improviser, adapting to different situations with confidence
  • Understanding of how experiences are designed, built and produced and ability to communicate effectively
  • Collaborative, curious, and generous with ideas
  • Calm under pressure and solution-focused

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Contact Details:

SWAMP Recruitment Team