At a Glance
- Tasks: Drive digital marketing strategies and create engaging content across various platforms.
- Company: Join S&W Wholesale, a dynamic company in Newry with growth opportunities.
- Benefits: Enjoy employee discounts, health programmes, and a supportive work environment.
- Other info: Collaborative culture with exciting projects and career advancement potential.
- Why this job: Make an impact in digital marketing while working with creative teams and innovative campaigns.
- Qualifications: 3+ years in digital marketing and strong content creation skills required.
The predicted salary is between 31500 - 38500 £ per year.
S\&W Wholesale in Newry, NIR, GB. This Full time on site position offers great opportunities for career growth.
Role
Purpose: The Digital Marketing Executive will be responsible for developing, executing, and optimising the digital marketing strategy across the S\&W Wholesale and Nearby brand portfolio.
The role will own digital channels, content creation, paid media activity, website performance, reporting, and retailer engagement initiatives to drive brand awareness, customer engagement, lead generation, and business growth.
Accountable to: Brand Marketing Manager
Key Relationships: Marketing Team, Independent Retailers, Trading team, Sales team, Department managers, suppliers, B2B, B2C
About you Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field, or an equivalent combination of education and experience. 3+ years of experience in digital marketing, campaign management, marketing communications, or a related marketing role.
Proven experience developing and executing digital strategies and integrated marketing campaigns.
Proven experience in budget management and spending effectively on digital marketing to achieve business objectives Strong writing, editing, proofreading, and content development skills, with the ability to translate concepts into engaging marketing content.
Project management and organisational skills, with the ability to manage multiple priorities and deadlines simultaneously.
Proven ability to collaborate effectively across cross-functional teams, including digital marketing, creative and product marketing.
- Digital Marketing & Content
- Own and execute the digital marketing strategy across Nearby NI, Nearby Ireland, and S\&W Wholesale digital channels.
- Manage and grow brand presence across Facebook, Instagram, Tik Tok, Whats App Business, Eurostaffs and emerging platforms.
- Create or Manage engaging content tasks including video, photography, graphics, blogs, website content, email marketing and retailer communications.
- Develop and maintain monthly content calendars aligned to promotional activity, brand campaigns, seasonal events, and business objectives.
- Ensure brand consistency across all digital touchpoints.
- Work closely with internal teams and external creative partners to deliver high-quality marketing assets.
- Support campaign planning and activation, including influencer partnerships, local store events, competitions, retailer engagement initiatives, and promotional activity.
- Manage website content and support ongoing website development and optimisation.
- Identify emerging social media trends, content opportunities and best practices to enhance audience engagement.
- Paid Media Plan
- Paid Media Plan, implement and optimise paid advertising campaigns across Meta and Tik Tok.
- Manage campaign budgets to maximise return on investment.
- Continuously test audience targeting, creative assets, messaging, and landing pages to improve performance.
- Monitor campaign results and recommend optimisation opportunities.
- Support lead generation initiatives for retailer recruitment and business development objectives.
- Work closely with our PPC parters to develop and enhance paid marketing activity
- Reporting & Analytics
- Own digital performance reporting across all channels.
- Monitor and report on key metrics including audience growth, engagement, website traffic, lead generation, reach, impressions, and campaign effectiveness.
- Utilise Google Analytics 4 and Meta Business Suite to identify insights and opportunities.
- Produce monthly performance reports with clear benchmarks, recommendations and actions.
- Track competitor activity, emerging trends, customer feedback and industry developments.
Desirable Experience using ADOBE EXPRESS or CANVA.
Experience liaising with PPC, Design, Influencer Talent or Content Agencies.
Experience working with influencer marketing campaigns.
Experience with email marketing platforms.
Photography and videography experience to produce in house content.
Experience within FMCG, retail, or an equivalent fast paced environment.
Benefits
- Company events
- Company pension
- Employee discount
- Health & wellbeing programme
- Life insurance
- Work from home
- Work Location: In person
- #J-18808-Ljbffr
Digital Marketing & Social Media Executive at S&W Wholesale in Newry employer: S&W Wholesale
As a Contract Sales Manager at our company, you will thrive in a dynamic and supportive work environment that prioritises employee growth and collaboration. We offer competitive benefits, a strong team culture, and opportunities for professional development, all while being located in a vibrant area that fosters innovation and creativity. Join us to make a meaningful impact and advance your career in a company that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & Social Media Executive at S&W Wholesale in Newry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for S&W Wholesale and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like S&W Wholesale are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with S&W Wholesale on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at S&W Wholesale. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing & Social Media Executive at S&W Wholesale in Newry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit S&W Wholesale. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of S&W Wholesale:Show us that you’ve done your homework! In your application, briefly mention what you admire about S&W Wholesale’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at S&W Wholesale
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at S&W Wholesale will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At S&W Wholesale, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
