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- Tasks: Lead marketing strategies to boost lead generation and customer engagement in a dynamic SaaS environment.
- Company: Join a prestigious, private equity-backed Enterprise SaaS provider with a global reach.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, benefits, and potential equity options.
- Why this job: Be part of a vibrant team with a clear path to becoming a CMO within a year!
- Qualifications: 15+ years in marketing leadership, preferably in Enterprise SaaS, with proven growth strategies.
- Other info: Global travel required, mainly to the US, fostering a collaborative and innovative culture.
The predicted salary is between 108000 - 252000 £ per year.
Our client is an Enterprise SaaS provider with industry-leading solutions and a prestigious customer base, backed by leading private equity investors, growing, and profitable. The VP Marketing (Marketing Director) is a strategic leadership role responsible for overseeing and executing the company’s marketing strategies to drive lead generation, customer engagement and revenue growth across the business units.
Key responsibilities include:
- Leading a team of marketing professionals, collaborating with cross-functional departments and contributing to the overall business strategy.
- Working closely with senior leadership to establish marketing goals, initiatives, and key performance indicators (KPIs).
- Managing brand and messaging for the Group and ensuring that marketing activities support and achieve their goals within budget constraints.
- Developing and executing comprehensive marketing strategies aligned with the company’s overall business objectives.
- Providing thought leadership and vision to drive brand awareness, product marketing, and customer acquisition.
- Managing and mentoring a team of marketing professionals, ensuring continuous professional growth and performance.
- Developing and managing the annual marketing budget, ensuring effective allocation of resources and maximising ROI.
- Overseeing brand positioning, messaging and visual identity, ensuring consistency across all marketing materials and channels.
- Leading the creation and execution of integrated communication strategies, including public relations, content marketing and social media.
- Analysing market trends, customer insights and competitor activities to inform marketing strategy.
- Conducting market research to understand customer needs, preferences, and behaviours.
- Developing and executing marketing campaigns to generate qualified leads and drive customer conversion.
- Establishing and monitoring KPIs to assess the effectiveness of marketing strategies and tactics.
- Regularly reporting on marketing performance to senior leadership, making data-driven recommendations for improvement.
Skills / experience required:
- 15+ years’ marketing experience in enterprise software with proven experience in a senior leadership role.
- Industry experience in Enterprise SaaS is required; analytics or security monitoring would be highly desirable.
- Product Led Growth motion experience (PLG motion) focusing on products to drive growth.
- Experience managing multi-disciplinary marketing teams and budgets.
- Demonstrated previous success in developing and executing marketing strategies that lead to measurable business growth.
- Hands-on experience of Digital Marketing and the latest techniques including MarTech stacks.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.
Culture fit:
- Visionary with a passion for innovation and a deep understanding of the evolving marketing landscape.
- Strong strategic thinking and problem-solving abilities.
- Results-oriented with a focus on performance, accountability, and continuous improvement.
- A values-based leader.
Vice President Marketing employer: Suzie Walker Executive Search
Contact Detail:
Suzie Walker Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President Marketing
✨Tip Number 1
Network with professionals in the B2B SaaS space, especially those who have experience in private equity-backed companies. Attend industry events and webinars to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with the latest trends in digital marketing and MarTech stacks. Being well-versed in these areas will not only enhance your knowledge but also demonstrate your commitment to staying ahead in the rapidly evolving marketing landscape.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven revenue growth through effective lead generation and brand strategy in previous roles. Tailoring your experiences to align with the company's goals will showcase your suitability for the position.
✨Tip Number 4
Research the company's current marketing strategies and performance metrics. Understanding their existing initiatives will allow you to propose innovative ideas and improvements during discussions, positioning you as a proactive candidate ready to contribute from day one.
We think you need these skills to ace Vice President Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS marketing, particularly in leadership roles. Emphasise your achievements in driving revenue growth and lead generation, as these are key aspects of the role.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the company's goals and how your experience aligns with their needs. Discuss your vision for the marketing strategies you would implement and how you can contribute to their growth.
Showcase Leadership Experience: In your application, provide specific examples of how you've managed and mentored teams in previous roles. Highlight your ability to foster a collaborative environment and drive results through effective team management.
Demonstrate Strategic Thinking: Illustrate your strategic thinking skills by discussing past marketing strategies you've developed and executed. Include metrics that showcase the success of these strategies, particularly in relation to customer acquisition and brand awareness.
How to prepare for a job interview at Suzie Walker Executive Search
✨Showcase Your Strategic Vision
As a VP Marketing, you'll need to demonstrate your ability to develop and execute comprehensive marketing strategies. Prepare to discuss specific examples of how you've aligned marketing initiatives with business objectives in previous roles.
✨Highlight Leadership Experience
This role requires managing a team of marketing professionals. Be ready to share your experiences in mentoring and leading teams, focusing on how you've fostered a collaborative and results-driven environment.
✨Demonstrate Industry Knowledge
Familiarise yourself with the latest trends in B2B SaaS marketing, especially in areas like product-led growth and digital marketing techniques. Showing that you understand the industry's nuances will set you apart from other candidates.
✨Prepare for Data-Driven Discussions
Since the role involves analysing market trends and KPIs, be prepared to discuss how you've used data to inform marketing strategies in the past. Bring examples of how your decisions led to measurable business growth.
