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- Tasks: Lead a dynamic digital marketing team to maximise ROI across all channels.
- Company: Join Suzie Walker Executive Search, a top headhunting firm for senior marketing roles.
- Benefits: Enjoy a competitive salary, bonuses, and the chance to work in a vibrant London office.
- Why this job: Be part of a global marketing leadership team driving innovation and data-driven strategies.
- Qualifications: 15+ years in performance marketing, with expertise in consumer services and retail sectors.
- Other info: This role requires 4 days in the office; embrace collaboration and creativity!
The predicted salary is between 100800 - 139200 £ per year.
Contract Type: Permanent - Full Time
Location: London - 4 days per week in office (please only apply if you are willing and able to commit to 4 days a week in the office)
Circa £140,000 plus bonus and benefits
We are looking for an experienced senior Head of Performance Marketing (Head of Digital Marketing) to drive marketing and digital effectiveness across all channels, with a focus on maximising Return On Investment (ROI). This senior role will lead the digital marketing team including: CRM, social media, paid advertising, data and analytics, and web; while taking accountability for ensuring the overall effectiveness of the entire marketing function.
The successful candidate will be tasked with delivering high levels of ROI from marketing efforts. This will include providing insights and using advanced data analytics to inform marketing strategies and decision-making as well as fostering a data-driven culture within the marketing team to drive continuous improvement.
This is a global role, and you will sit on the Marketing Leadership Team.
- Develop and deliver effective global digital marketing strategies focused on maximising ROI, reducing the cost of acquiring new leads while maintaining quality; utilising data and analytics to identify the most cost-effective marketing channels and tactics.
- Optimise the allocation of budgets and resources and continuously evaluate and refine marketing tactics to improve efficiency and effectiveness.
- Provide actionable insights and recommendations based on data analysis to improve marketing performance.
- Establish clear metrics and KPIs to measure digital marketing performance across all channels, implementing robust tracking systems to monitor the ongoing effectiveness of marketing campaigns & channels.
- Analyse performance data to identify trends, insights, and areas for improvement, providing regular reports and updates to key stakeholders, highlighting key performance indicators and actionable insights.
- Utilise advanced data analytics to inform marketing strategies and decision-making and foster a data-driven culture within the digital marketing team to drive continuous improvement.
- Lead the digital marketing team: CRM, social media, paid advertising, data & analytics, and web ensuring seamless integration across all digital channels to maximise effectiveness and ROI.
- Create a collaborative and innovative team environment focused on continuous improvement and integration, driving AI and innovation to enhance marketing capabilities and performance.
Minimum of 15 years experience in performance marketing & digital marketing, preferably in a global business ideally within the following sectors: Consumer Services, Retail, Luxury, Leisure, Travel, Hotel Groups.
Proficiency in marketing tools and platforms (e.g. PowerBi, Google Analytics, CRM systems, social media management tools).
Sharp commercial acumen, with the ability to swiftly translate data and insight into effective marketing strategies/outputs.
Head of Content Marketing / Digital PR employer: Suzie Walker Executive Search
Contact Detail:
Suzie Walker Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Content Marketing / Digital PR
✨Tip Number 1
Network with professionals in the performance marketing and digital PR sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.
✨Tip Number 2
Showcase your expertise in data analytics by discussing specific projects where you've maximised ROI through data-driven strategies. Be prepared to share examples of how you've used tools like Google Analytics or PowerBi to inform your marketing decisions.
✨Tip Number 3
Familiarise yourself with the latest trends in digital marketing, especially within the Consumer Services, Retail, and Luxury sectors. Being able to discuss current challenges and innovations in these areas will demonstrate your commitment and knowledge during interviews.
✨Tip Number 4
Prepare to discuss your leadership style and how you foster a collaborative team environment. Highlight any experience you have in driving innovation and continuous improvement within a digital marketing team, as this is crucial for the role.
We think you need these skills to ace Head of Content Marketing / Digital PR
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in performance marketing and digital marketing, especially within the specified sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of ROI maximisation and data-driven marketing strategies. Include specific examples of how you've successfully led teams and improved marketing performance in previous roles.
Showcase Relevant Skills: Emphasise your proficiency in marketing tools and platforms mentioned in the job description, such as PowerBi and Google Analytics. Provide examples of how you've used these tools to drive results in past positions.
Highlight Leadership Experience: Since this is a senior role, be sure to highlight your leadership experience. Discuss how you've created collaborative environments and driven innovation within your teams, particularly in relation to digital marketing.
How to prepare for a job interview at Suzie Walker Executive Search
✨Showcase Your Data-Driven Mindset
Given the emphasis on data analytics in this role, be prepared to discuss specific examples of how you've used data to inform marketing strategies. Highlight your experience with tools like Google Analytics or PowerBi and how they helped you achieve measurable results.
✨Demonstrate Leadership Skills
As a Head of Performance Marketing, you'll be leading a team. Share your experiences in managing teams, fostering collaboration, and driving innovation. Discuss how you've created a positive team environment that encourages continuous improvement.
✨Understand the Industry Landscape
Familiarise yourself with the Consumer Services, Retail, Luxury, Leisure, Travel, and Hotel sectors. Be ready to discuss current trends and challenges in these industries and how your strategies can address them. This shows your commitment and understanding of the market.
✨Prepare for ROI Discussions
Since maximising ROI is a key focus, come equipped with examples of past campaigns where you successfully improved ROI. Be ready to discuss your approach to budget allocation and how you measure the effectiveness of different marketing channels.
