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- Tasks: Lead the Customer Insight strategy and drive customer-centric decision-making.
- Company: Join a top-tier executive search firm specializing in B2B and B2C marketing roles.
- Benefits: Enjoy a competitive salary, bonuses, and opportunities for professional growth.
- Why this job: Be at the forefront of innovation, using GenAI and machine learning to shape strategies.
- Qualifications: Proven leadership in customer insights with strong marketing experience required.
- Other info: Apply via LinkedIn for priority review; confidentiality maintained throughout the process.
The predicted salary is between 144000 - 200000 £ per year.
Director of Customer Insights
Contract Type: Permanent – Full Time
Location: London
Salary: Circa £180,000 – £200,000 base salary + bonus and benefits
Deadline for applications: Thursday 27th February
We\’re seeking a forward-thinking and inspirational Director of Customer Insights. This role is about driving change and transformation, implementing the use of innovative Customer Insights and enabling the latest technologies such as GenAI and machine learning; with the ultimate goal of having customer needs and desires firmly at the centre of the commercial strategy.
This is a highly influential and transformational role and as Director of Customer Insights you’ll lead the design and delivery of the Customer Insight strategy and programmes in support of the overall Group strategy, using insight to drive operational and creative strategies and act as the voice of the customer driving customer centricity. You’ll enjoy considerable stakeholder interaction at the highest levels, and you’ll leverage your leadership profile and make a lasting contribution to the business.
Experience and skills needed:
- Established leader with strong customer and market insight capability.
- Significant marketing experience in a large matrix organisation.
- Experience enabling change in large-scale environments.
- Advanced interpersonal and influencing skills.
- Ability to build networks and relationships with senior stakeholders.
Key responsibilities:
- Deliver best-in-class insights to shape decision-making at the highest levels.
- Champion the use of emerging technologies and trends to improve diagnostics and insight capabilities.
- Design the Customer Insight strategy and prioritize resources for delivery.
- Lead the Customer Insight team, translating strategy into operational management activities.
- Challenge and support Marketing to ensure strong customer-led thinking.
- Develop GenAI user cases for effective tooling deployment.
- Recommend and deliver a portfolio of products and services aligned with the Marketing service proposition.
- Manage key marketing data and technology contracts.
- Accountable for marketing requirements affecting customer data and technology.
- Own customer and campaign performance tracking studies.
- Deliver against the annual Customer Insight, Marketing Data & Analytics financial plan.
- Play a key role in the Marketing leadership team and future department transformation.
You’ll also be expected to have:
- Experience leading and developing diverse professional teams.
- Strong business acumen for intelligent contributions to business strategy.
- Experience utilizing emerging technologies like GenAI and machine learning.
- Strategic thinking to translate insights into action.
- Knowledge of communications and marketing strategies.
- Operational, financial, and programme planning experience.
Please submit your CV via LinkedIn. Candidates who have applied via LinkedIn will be reviewed as a priority. Due to confidentiality, no additional information can be provided at this stage.
If you apply, we thank you for your time and consideration. We aim to respond to suitable candidates within 5 working days of application receipt.
Suzie Walker Executive Search is a specialist headhunting firm recruiting senior interim and permanent leaders for B2B and B2C marketing and digital/tech roles in FTSE 350 and private equity-backed companies.
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Director of Customer Insights employer: Suzie Walker Executive Search
Contact Detail:
Suzie Walker Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Customer Insights
✨Tip Number 1
Network with professionals in the marketing and customer insights field. Attend industry events, webinars, or conferences where you can meet potential colleagues or leaders in the sector. Building these connections can provide valuable insights and may lead to referrals.
✨Tip Number 2
Stay updated on the latest trends in customer insights and emerging technologies like GenAI and machine learning. Follow relevant blogs, podcasts, and thought leaders on social media to ensure you can speak knowledgeably about these topics during interviews.
✨Tip Number 3
Prepare to discuss your experience in leading diverse teams and driving change in large organizations. Be ready to share specific examples of how you've successfully implemented customer-centric strategies and influenced stakeholders at high levels.
✨Tip Number 4
Research StudySmarter's current initiatives and values. Understanding our mission and how we leverage customer insights can help you tailor your discussions and demonstrate your alignment with our goals during the interview process.
We think you need these skills to ace Director of Customer Insights
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in customer insights, marketing, and leadership. Use specific examples that demonstrate your ability to drive change and implement innovative strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer-centric strategies and your experience with emerging technologies like GenAI and machine learning. Explain how you can contribute to the company's goals.
Highlight Relevant Experience: In your application, emphasize your significant marketing experience in large matrix organizations and your ability to lead diverse teams. Mention any successful projects where you utilized customer insights to shape business decisions.
Showcase Leadership Skills: Demonstrate your advanced interpersonal and influencing skills in your application. Provide examples of how you've built relationships with senior stakeholders and led teams to achieve strategic objectives.
How to prepare for a job interview at Suzie Walker Executive Search
✨Showcase Your Leadership Experience
As a Director of Customer Insights, you'll need to demonstrate your established leadership skills. Prepare examples of how you've successfully led teams and driven change in large-scale environments, emphasizing your ability to influence and inspire others.
✨Highlight Your Strategic Thinking
Be ready to discuss how you translate customer insights into actionable strategies. Share specific instances where your strategic thinking has shaped decision-making at high levels, particularly in relation to marketing and customer-centric initiatives.
✨Emphasize Your Tech Savvy
Given the focus on emerging technologies like GenAI and machine learning, be prepared to talk about your experience with these tools. Discuss how you've championed their use in previous roles to enhance customer insights and drive operational improvements.
✨Prepare for Stakeholder Interaction
This role involves considerable interaction with senior stakeholders. Practice articulating your ideas clearly and confidently, and think about how you can build relationships and networks within the organization to support your initiatives.
