At a Glance
- Tasks: Drive growth through innovative marketing campaigns across Europe for a leading B2B Digital Transformation company.
- Company: Join Sutherland, a dynamic company focused on digital transformation and regional marketing excellence.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven results and regional insights.
- Why this job: Make a real impact by shaping marketing strategies that elevate brand awareness and drive sales.
- Qualifications: 5+ years in B2B marketing with a strong grasp of European markets and digital channels.
The predicted salary is between 36000 - 60000 £ per year.
Are you an experienced Field Marketer/Regional Campaign Manager for B2B Digital Transformation organizations? This is a great opportunity to drive growth in key regions for Sutherland! Open to candidates based in the London, UK area but open to anywhere in Europe!
Sutherland is seeking a Manager/Senior Manager, Marketing Campaigns to develop and execute integrated marketing campaigns that drive qualified pipeline and ROI across the priority European regions. This role is both strategic and execution-focused, requiring the skillset to build the long-term vision for multi‐touch customer journeys along with the day‐to‐day operations of running multiple campaigns tailored to regional buying behaviors and performance KPIs. You are a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to data‐driven action. Success in this position will be measured by significant contributions to sales pipeline growth, efficient marketing ROI, and the elevation of Sutherland's brand awareness in target markets.
Key Responsibilities
- Campaign Strategy & Execution: Plan, craft, execute and manage integrated marketing campaigns to increase awareness and generate qualified leads in priority Europe markets. Localize messaging and campaign tactics to regional buyer behaviors, regulations (e.g. GDPR), market expectations and language. Benchmark competitors in‐region and incorporate insights into campaigns. Align closely with regional sales, industry marketing leaders to translate GTM goals into action. Manage campaign types including email, organic social, webinars, events, etc. Integrate ABM practices into campaign approach. Personalize messaging using intent data and region‐specific personas. Oversee campaign execution and cross‐functional coordination across time zones. Recommend region‐specific innovation in tactics, partnerships, or media.
- Channel & Tactic Optimization: Optimize performance by tracking regional channel mix effectiveness. Conduct A/B tests across content formats and targeting methods tailored to regional segments.
- Event & Webinar Execution: Lead and support Europe‐based field events, roundtables, and webinars. Coordinate promotion, logistics, localization, and speaker prep.
- Content Creation: Leverage insights into European buyer pain points and cultural nuances to develop or adapt content that resonates with regional audiences. Write short‐form content including blogs, social posts, video scripts, etc. Collaborate on long‐form content. Provide feedback to the content and design teams based on local market trends.
- Lead Generation & Nurturing: Execute campaigns that convert regional leads into opportunities. Work with sales teams in‐region to ensure lead handling is seamless. Analyze funnel activity across Europe to adjust messaging and targeting.
- Measurement & Reporting: Monitor and report on campaign performance specific to each region. Track pipeline contribution, ROI, and influenced revenue at a regional level.
Qualifications
- 5+ years minimum B2B campaign or demand generation, with experience targeting European countries (experience targeting Middle East markets will be a plus).
- Deep understanding of European markets and media landscapes (knowledge of ME will be a plus).
- Experience supporting organizations within the B2B Digital Transformation industry.
- Strong track record executing regional campaigns across digital and physical channels.
- Fluency with MarTech including Marketo, Salesforce, ABM platforms.
- Analytical, data‐driven, and comfortable working across time zones.
- Experience collaborating with regional sales teams and localizing GTM strategy.
- Ability to work within UK Time Zone + ability to travel to London, UK office as needed.
All your information will be kept confidential according to EEO guidelines.
Marketing Campaign Manager | UK | Hybrid in London employer: Sutherland
Sutherland is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of Greater London. With a strong commitment to employee growth, we provide ample opportunities for professional development and advancement within the cybersecurity field. Our focus on strategic projects like the CyberArk PAM transformation ensures that you will be at the forefront of industry advancements while enjoying a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Manager | UK | Hybrid in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sutherland and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sutherland are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sutherland on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sutherland. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Campaign Manager | UK | Hybrid in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sutherland. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sutherland:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sutherland’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sutherland
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sutherland will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sutherland, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
