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- Tasks: Drive growth through innovative marketing campaigns across Europe for a leading B2B Digital Transformation company.
- Company: Join Sutherland, a dynamic company focused on digital transformation and regional marketing excellence.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by shaping marketing strategies that elevate brand awareness and drive sales.
- Qualifications: 5+ years in B2B marketing with a strong grasp of European markets and digital channels.
- Other info: Collaborative environment with a focus on data-driven results and regional insights.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Are you an experienced Field Marketer/Regional Campaign Manager for B2B Digital Transformation organizations? This is a great opportunity to drive growth in key regions for Sutherland! Open to candidates based in the London, UK area but open to anywhere in Europe!
Sutherland is seeking a Manager/Senior Manager, Marketing Campaigns to develop and execute integrated marketing campaigns that drive qualified pipeline and ROI across the priority European regions. This role is both strategic and execution-focused, requiring the skillset to build the long-term vision for multiâtouch customer journeys along with the dayâtoâday operations of running multiple campaigns tailored to regional buying behaviors and performance KPIs. You are a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to dataâdriven action. Success in this position will be measured by significant contributions to sales pipeline growth, efficient marketing ROI, and the elevation of Sutherland's brand awareness in target markets.
Key Responsibilities- Campaign Strategy & Execution: Plan, craft, execute and manage integrated marketing campaigns to increase awareness and generate qualified leads in priority Europe markets. Localize messaging and campaign tactics to regional buyer behaviors, regulations (e.g. GDPR), market expectations and language. Benchmark competitors inâregion and incorporate insights into campaigns. Align closely with regional sales, industry marketing leaders to translate GTM goals into action. Manage campaign types including email, organic social, webinars, events, etc. Integrate ABM practices into campaign approach. Personalize messaging using intent data and regionâspecific personas. Oversee campaign execution and crossâfunctional coordination across time zones. Recommend regionâspecific innovation in tactics, partnerships, or media.
- Channel & Tactic Optimization: Optimize performance by tracking regional channel mix effectiveness. Conduct A/B tests across content formats and targeting methods tailored to regional segments.
- Event & Webinar Execution: Lead and support Europeâbased field events, roundtables, and webinars. Coordinate promotion, logistics, localization, and speaker prep.
- Content Creation: Leverage insights into European buyer pain points and cultural nuances to develop or adapt content that resonates with regional audiences. Write shortâform content including blogs, social posts, video scripts, etc. Collaborate on longâform content. Provide feedback to the content and design teams based on local market trends.
- Lead Generation & Nurturing: Execute campaigns that convert regional leads into opportunities. Work with sales teams inâregion to ensure lead handling is seamless. Analyze funnel activity across Europe to adjust messaging and targeting.
- Measurement & Reporting: Monitor and report on campaign performance specific to each region. Track pipeline contribution, ROI, and influenced revenue at a regional level.
- 5+ years minimum B2B campaign or demand generation, with experience targeting European countries (experience targeting Middle East markets will be a plus).
- Deep understanding of European markets and media landscapes (knowledge of ME will be a plus).
- Experience supporting organizations within the B2B Digital Transformation industry.
- Strong track record executing regional campaigns across digital and physical channels.
- Fluency with MarTech including Marketo, Salesforce, ABM platforms.
- Analytical, dataâdriven, and comfortable working across time zones.
- Experience collaborating with regional sales teams and localizing GTM strategy.
- Ability to work within UK Time Zone + ability to travel to London, UK office as needed.
All your information will be kept confidential according to EEO guidelines.
Marketing Campaign Manager | UK | Hybrid in London employer: Sutherland
Contact Detail:
Sutherland Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Marketing Campaign Manager | UK | Hybrid in London
â¨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
â¨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your past campaigns and successes. This gives potential employers a tangible look at what you can bring to the table, especially for a role focused on driving growth.
â¨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Tailor your responses to show how your experience aligns with their goals, especially in terms of regional marketing strategies and data-driven actions.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in joining our team at Sutherland.
We think you need these skills to ace Marketing Campaign Manager | UK | Hybrid in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Campaign Manager role. Highlight your experience in B2B digital transformation and how it aligns with our goals at Sutherland. We want to see how you can drive growth in key regions!
Showcase Your Campaign Success: When detailing your past experiences, focus on specific campaigns you've managed. Share metrics that demonstrate your impact on sales pipeline growth and ROI. We love data-driven results, so donât hold back!
Be Authentic: Let your personality shine through in your application. Weâre looking for someone whoâs not just skilled but also passionate about marketing. Share your enthusiasm for the role and how you can contribute to elevating Sutherland's brand awareness.
Apply Through Our Website: We encourage you to submit your application directly through our website. Itâs the best way for us to receive your details and ensures youâre considered for the role. Plus, it shows youâre keen on joining our team!
How to prepare for a job interview at Sutherland
â¨Know Your Campaigns Inside Out
Before the interview, make sure youâre well-versed in your past campaigns. Be ready to discuss specific strategies youâve implemented, the results achieved, and how they align with the role's focus on driving qualified leads and ROI.
â¨Understand Regional Nuances
Since this role involves tailoring campaigns to regional buyer behaviours, brush up on the cultural and market differences across Europe. Show that you can adapt messaging and tactics to resonate with diverse audiences.
â¨Showcase Your Data Skills
Be prepared to talk about how you use data to inform your marketing decisions. Discuss any experience you have with A/B testing, tracking campaign performance, and adjusting strategies based on analytics to optimise results.
â¨Collaborate Like a Pro
Highlight your experience working with sales teams and cross-functional groups. Share examples of how youâve successfully coordinated campaigns across different time zones and ensured seamless lead handling to demonstrate your teamwork skills.