Senior Marketing Manager

Marketing and Communications Director – Sustainable Media Group & Sustainable Wealth Group

Location: UK (London preferred / hybrid, one day WFH)

Reports to: Marketing Director

About us

Sustainable Wealth Group (SWG) raises capital for early‑stage and growth companies, working with sophisticated and high‑net‑worth investors under regulated partner structures (e.g. Odin). We are building a content‑led investor community and need a senior marketer who understands financial audiences and can run a structured, accountable marketing operation.

Role Purpose

You will run end‑to‑end marketing for SWG. This includes content, copywriting, HubSpot workflows, segmentation, paid ads management and reporting. The focus is simple: engage a high‑quality investor audience, improve reach, and support fundraising activity.

Key Responsibilities

Content & Copywriting

• Produce clear, well‑researched content aimed at investors and intermediaries (HNWIs, VCs, IFAs, family offices).
• Write email copy, website landing pages, investor guides, thought‑leadership pieces and campaign messaging.
• Maintain a consistent tone and ensure all content is aligned with financial promotion rules.

HubSpot & CRM Management

• Own HubSpot. Build workflows, sequences, lists, and dashboards.
• Manage segmentation for investor categories (sophisticated, HNW, professional) with accurate data handling.
• Track pipeline metrics and campaign performance directly through HubSpot.
• Ensure CRM is clean, structured, compliant and used correctly by fundraising and commercial teams.

Paid Social & PPC

• Plan, brief and run LinkedIn, Meta and Google campaigns. (Alongside our external agency)
• Manage and optimise significant budgets (£10k–£50k+ monthly ranges depending on campaign).
• Track ROAS, CPA and audience performance.
• Test, refine and scale campaigns with structured reporting.
• Ensure creative and copy fit a financial/investor audience.

Planning & Coordination

• Build structured campaign plans linked to fundraising cycles and report launches.
• Brief external agencies and manage quality and deadlines.
• Manage budgets across content, paid ads, design and freelancers.

Experience Required

• 5+ years in senior marketing roles within financial services: wealth management, IFA networks, asset management, investment publishers, or investor‑led platforms.
• Strong background in content marketing for financial or investor audiences.
• Extensive HubSpot experience (mandatory): workflows, automation, lists, reports, lead scoring, attribution.
• Proven track record of segmentation and targeted email campaigns for financial audiences.
• Hands‑on experience running and optimising LinkedIn Ads, Meta Ads and Google PPC with measurable results.
• Ability to work with financial content and simplify complex investment topics.
• Strong governance mindset: accuracy, compliance, and process‑driven execution.
• Experience working with regulated partners (e.g. under FCA oversight) is a bonus.

Preferred

• Understanding of EIS, SEIS, SPVs or capital‑raising structures.
• Experience in B2B2C funnels (wealth manager > investor).
• Background in event‑driven or content‑driven financial marketing.
• Comfortable working in a fast‑paced environment with changing priorities.

What We Offer

• Real ownership of marketing across SWG.
• Hybrid working with London office access.
• Competitive salary and performance bonus.
• The chance to build a modern financial marketing function from the ground up.
• Work alongside a leadership team reshaping how investment content and fundraising operate.

Depending on experience + bonus.

How to Apply

Send a CV and short note to georgina@sustainabletimes.co.uk explaining:

• A recent campaign you ran for a financial or investor audience.
• How you’ve used HubSpot to improve segmentation and performance.
• Your experience managing paid social/PPC at scale.
• Salary requirements.

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