At a Glance
- Tasks: Run social channels, create engaging content, and manage loyalty programmes.
- Company: Join a fast-growing, founder-led team at SushiDog.
- Benefits: Enjoy profit share, flexible working, healthcare, gym membership, and team discounts.
- Other info: Be part of a dynamic team recognised in the Sunday Times 100.
- Why this job: Make an impact in a vibrant hospitality brand while honing your social media skills.
- Qualifications: 1-2 years of social media experience and a passion for food culture.
The predicted salary is between 29700 - 36300 £ per year.
- Hybrid - 4 days in office / 1 WFH
- Overview
The Social & CRM Manager runs Sushi Dog's social channels and the loyalty and CRM programme that keeps customers coming back.
Reporting to the Head of Marketing, the role spends most of its time on social: setting the strategy, creating and posting content every day, and running paid social.
Alongside social, it owns the loyalty programme, CRM, email and gift cards, and handles customer service across social channels.
Success looks like growing, engaged social channels and more customers coming back.
Key Responsibilities
- Social strategy and paid media: own the social strategy and content calendar across Instagram, Tik Tok and other platforms, run paid social, and report on channel performance.
- Social content creation and posting: create, shoot, edit and post content every day, write on-brand copy, run broadcast channels, follow trends, and brief freelance creators where needed.
- Loyalty, CRM, email and gift cards: manage the loyalty programme and CRM, plan and send email campaigns and automated flows, and run gift cards.
- Customer service: manage social inboxes, DMs, comments and reviews with fast, friendly responses, escalating complaints through the agreed process.
- Required qualifications & experience
- 1-2 years running social channels for a consumer brand
- A portfolio of social content that shows a strong feel for trends and platform formats
- Experience running paid social campaigns
- Experience with email marketing and CRM platforms, including basic automation
- Passion for hospitality, food & beverage brands and understanding in current culture and trends
- Preferred qualifications
- Experience in QSR, grab-and-go or hospitality
- Experience growing a brand's Tik Tok or Instagram following
- Hands-on experience with a loyalty platform (e. g. Leat) and app-based loyalty mechanics
- Experience with editing and design tools (e. g. Cap Cut, Canva, Adobe)
- Experience running gift card programmes
Skills & competencies
- Creative eye for content, with a strong instinct for what works on each platform
- Excellent written communication and a natural, on-brand voice
- Organised and self-starting, running a daily content calendar with minimal supervision
- Hands-on and adaptable in a fast-moving, founder-led business
Benefits
- Profit share bonus scheme
- Flexible hybrid working from our London office and sites
- Simplyhealth subsidised healthcare
- Free gym membership
- Free Sushi Dog on shift and a team discount across the estate
- 28 days (incl. bank holiday) increasing with each year of service up to 5
- Birthday off
- A place in a founder-led, fast-growing team recognised in the Sunday Times 100 and FEBE Growth 100
- #J-18808-Ljbffr
Social & CRM Manager employer: SushiDog Head Office
As the Head of Finance, you will join a dynamic and supportive work culture that prioritises employee growth and development. With a hybrid working model and a range of benefits including free gym membership, healthcare support, and a profit share scheme, this role offers a unique opportunity to shape the finance function within a rapidly expanding QSR estate. The company fosters collaboration and innovation, ensuring that your contributions are valued and impactful in driving the business forward.
StudySmarter Expert Advice🤫
We think this is how you could land Social & CRM Manager
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Social & CRM Manager
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to SushiDog Head Office.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer SushiDog Head Office and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Social & CRM Manager at SushiDog Head Office.
How to prepare for a job interview at SushiDog Head Office
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at SushiDog Head Office.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for SushiDog Head Office. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at SushiDog Head Office.
