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- Tasks: Lead the marketing strategy for SUSE's AI portfolio and craft compelling narratives.
- Company: Join SUSE, a global leader in open-source solutions driving digital transformation.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Other info: Collaborate with top engineers and influence the market narrative.
- Why this job: Shape the future of AI in enterprise software and make a real impact.
- Qualifications: 5-10 years in product marketing with deep technical knowledge in AI and cloud.
The predicted salary is between 80000 - 100000 £ per year.
About Us
SUSE is a global leader in innovative, reliable, and secure enterprise open source solutions, including SUSE® Linux Suite, SUSE® Rancher Suite, SUSE® Edge Suite, and SUSE® AI Suite. More than 60% of the Fortune 500 rely on SUSE to power their mission-critical workloads, enabling them to innovate everywhere – from the data center to the cloud, to the edge and beyond.
At SUSE, we believe every business is on a journey of digital transformation, and that transformation can be enhanced and accelerated by open-source innovation. SUSE products and our processes are designed around the collective wisdom of our customers, community, partners, and employees.
The Role
As the Principal Product Marketing Manager for SUSE AI, you will be the definitive voice and chief storyteller for our AI portfolio. Reporting directly to the VP & General Manager of AI, you will own the end-to-end marketing strategy for our solutions designed to run AI workloads on top of a secure, cloud-native stack (built on SUSE Linux and Rancher). This is not a traditional marketing role. The AI landscape is incredibly noisy, and cutting through that noise requires a rare blend of deep technical acumen and world-class storytelling. You will be responsible for translating complex architectural advantages, like containerised AI workloads, edge inferencing, and secure open-source supply chains, into compelling, business-level value propositions that resonate with C-suite executives, IT leaders, and developers alike.
Key Responsibilities
- End-to-End Go-to-Market (GTM) Strategy: Own and execute the global GTM strategy for the SUSE AI portfolio. Define target audiences, buyer personas, market segmentation, ecosystem partners, and the channels required to drive awareness and adoption.
- Visionary Positioning & Messaging: Synthesise complex technical concepts into clear, differentiated messaging. You will define the narrative for why SUSE is the best platform for AI workloads, positioning us uniquely against competitors in the cloud and infrastructure space.
- Compelling Storytelling & Content Creation: Act as the lead author for high-value content. Produce engaging whitepapers, blog posts, visionary videos, website copy, and keynote presentations that establish SUSE as a thought leader in open-source enterprise AI.
- Ecosystem & Partner Marketing: Collaborate with strategic technology alliances (hardware vendors, cloud providers, ISVs, and System Integrators) to develop joint value propositions, co-marketing campaigns, and integrated GTM motions.
- Sales Enablement & Evangelism: Equip the global sales, partner, and customer success teams with the tools they need to win. Develop pitch decks, battle cards, demo scripts, and ROI calculators. Serve as an evangelist for SUSE AI at global conferences, webinars, and analyst briefings.
- Cross-Functional Leadership: Partner intimately with Product Management, Engineering, and broader SUSE Marketing teams to ensure alignment all the way through the release cycle. Act as the critical feedback loop between the market and the product team.
- Market & Competitive Intelligence: Keep a constant pulse on the rapidly evolving AI and cloud-native landscapes. Analyse competitor moves, emerging open-source AI projects, and customer trends to proactively adjust our messaging and influence the product roadmap.
Your Profile
You are a technologist at heart and a storyteller by trade. You don't just understand buzzwords; you deeply grasp the mechanics of how enterprise software, Kubernetes, AI, and machine learning models actually work in production. You thrive in ambiguity, possess a high bias for action, and have the executive presence to report directly to a GM while influencing leaders across a global organization. You are just as comfortable whiteboarding a cloud-native architecture as you are writing a captivating manifesto on the future of enterprise AI.
Required Skills & Experience
- 5-10+ years of experience in Product Marketing, Technical Evangelism, or Product Management within the enterprise software, cloud, or open-source infrastructure space.
- Deep Technical Acumen: Proven understanding of cloud-native ecosystems (Kubernetes, CNCF projects), enterprise Linux, and cloud-native infrastructure.
- AI/ML Domain Knowledge: Strong familiarity with the AI/ML landscape, including Generative AI, LLMs, MLOps, inferencing, and the challenges of running these workloads securely at scale.
- Proven B2B SaaS/Software Track Record: Demonstrated success in launching complex technical products and driving measurable GTM outcomes.
- Exceptional Communication: Brilliant writing, editing, and presentation skills. A portfolio of prior work (blogs, keynotes, whitepapers) that demonstrates your ability to simplify complicated concepts.
- Strategic & Hands-On: Ability to oscillate between high-level strategy and rolling up your sleeves to execute deliverables.
Preferred Experience
- Background in working with open source community projects, preferably in the cloud native space.
- Previous experience in a technical role (e.g., Software Engineering, Solutions Architecture, or Developer Advocacy) prior to transitioning into marketing.
- Deep understanding of key growth verticals for AI, such as Telco and Edge.
- Experience building joint marketing initiatives with hardware vendors (IHVs), cloud providers, or System Integrators (SIs).
Why Join Us?
You will be stepping into a high-impact role where your work directly shapes the global narrative and market success of SUSE’s future AI portfolio. Working closely with the VP & GM of AI and some of the smartest engineers in the open-source world, you will have the autonomy to shape how we build and market software for the next decade.
What We Offer
We empower you to be bold, driving your career to create the future you want. We celebrate and reward your achievements. SUSE is a dynamic environment that is evolving rapidly, thus requiring agility, strong entrepreneurship and an open mind. This is a compelling opportunity for the right person to join us as we continue to scale and prosper. If you’re a big thinker, obsessed by execution and thrive in a dynamic environment in which you can tangibly create a lasting legacy, then please apply now!
We give you the freedom to be yourself. You will work in a global community of unique individuals – like you – with different backgrounds, talents, skills and perspectives. A truly open community where everyone is welcome, has a voice and is encouraged to reach their full potential regardless of age, gender, race, nationality, disability, sexual orientation, religion, or any other characteristics.
Sounds like the right fit for you? Click Apply to submit your resume. A recruiter will contact you if your skills match our current or any future positions. In the meantime, stay updated on the latest SUSE news and job vacancies by joining our Talent Community.
SUSE Values: Choice, Innovation, Trust, Community
Principal Product Marketing Manager, AI employer: SUSE
Contact Detail:
SUSE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Product Marketing Manager, AI
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend meetups, webinars, or conferences related to AI and open-source solutions. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in AI and product marketing. Write blog posts, share insights on LinkedIn, or even make videos. This not only builds your personal brand but also catches the eye of potential employers.
✨Tip Number 3
Prepare for interviews by diving deep into SUSE’s products and culture. Understand their AI portfolio and be ready to discuss how your skills align with their mission. Tailor your stories to highlight your experience in open-source and cloud-native environments.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! It shows you're genuinely interested in SUSE and helps us see your application faster. Plus, keep an eye on our Talent Community for updates and new opportunities that match your skills.
We think you need these skills to ace Principal Product Marketing Manager, AI
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to show your passion for AI and open-source innovation.
Tailor Your Content: Make sure to customise your application to reflect the specific role of Principal Product Marketing Manager, AI. Highlight your relevant experience and how it aligns with our mission at SUSE.
Showcase Your Storytelling Skills: Since this role is all about storytelling, include examples of how you've effectively communicated complex ideas in the past. This will help us see your potential as a chief storyteller for our AI portfolio.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at SUSE
✨Know Your Stuff
Make sure you have a solid understanding of AI, cloud-native infrastructure, and open-source solutions. Brush up on the technical aspects of SUSE's products, especially how they relate to AI workloads. This will help you speak confidently about the role and demonstrate your deep technical acumen.
✨Craft Your Story
Prepare to articulate your journey in product marketing and how it aligns with SUSE's mission. Think about specific examples where you've successfully launched complex products or created compelling narratives. This storytelling ability is crucial for the Principal Product Marketing Manager role.
✨Engage with the Ecosystem
Familiarise yourself with SUSE's partners and the broader ecosystem. Understand how collaboration with hardware vendors and cloud providers works. Being able to discuss potential joint marketing initiatives will show that you’re ready to hit the ground running.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the AI landscape and SUSE's position within it. Inquire about their go-to-market strategies or how they plan to tackle emerging trends in AI. This shows your genuine interest and strategic thinking.