At a Glance
- Tasks: Lead EMEA marketing strategy and drive demand generation initiatives.
- Company: Join SUSE, a global leader in open source software innovation.
- Benefits: Dynamic work environment with opportunities for personal and professional growth.
- Other info: Be part of a diverse community that values choice, trust, and collaboration.
- Why this job: Make a real impact in a fast-paced, innovative tech landscape.
- Qualifications: 10+ years in B2B field marketing with strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
SUSE is a global leader of enterprise open source software. By transforming community innovations into secure, sovereign and AI-ready solutions, SUSE empowers customers to escape vendor lock-in and regain control of their IT destiny. Through industry-leading Linux, Kubernetes, Edge and AI infrastructure solutions, SUSE delivers the flexibility to innovate everywhere—from the data center to multi-cloud and out to the edge.
As the Director, EMEA Field Marketing, you will lead the strategic direction and execution of marketing activities across the EMEA region. You will transform our regional field marketing from tactical support into a high-octane demand generation engine that works in lockstep with EMEA Sales to drive sustainable pipeline and revenue growth.
You will serve as a critical commercial leader, ensuring that global campaigns are successfully localized and executed to meet the unique needs of the diverse EMEA markets while maintaining global brand consistency.
Focus Areas- EMEA Field Marketing Strategy: Develop and lead the overarching marketing strategy for EMEA, ensuring alignment with regional sales goals and global marketing objectives.
- GEO Demand Generation: Oversee the execution of EMEA-wide demand generation programs, including large-scale webinars, regional events, and digital campaigns that drive top-of-funnel growth.
- EMEA Sales Leadership Alignment: Maintain a close partnership with EMEA Sales leadership to ensure marketing investments are directly supporting regional revenue targets and market priorities.
- Localized Content Strategy: Direct the adaptation and localization of global marketing assets to resonate with specific EMEA sub-regions and cultural nuances.
- Ecosystem Marketing: Collaborate with the EMEA Channel team to activate Co-Marketing and MDF (Market Development Funds) programs with key distributors, resellers, and cloud hyperscalers to amplify pipeline generation.
- EMEA Revenue Targets: Own and deliver on the marketing pipeline and marketing contributed revenue targets for the EMEA region.
- EMEA Budget Ownership: Manage the EMEA field marketing budget, ensuring optimal allocation across territories and high-ROI activities.
- Field Organization Leadership: Lead and empower a diverse team of field marketers across EMEA, fostering a culture of excellence and regionalized market expertise.
- Leading & Developing People: You manage cross-functional remote teams, leading through empowerment, professional development, and coaching, rather than micromanagement.
- Influencing with Empathy: As a matrixed leader, you build mutually beneficial relationships across complex, global marketing, product and partner organizations.
- Strategic Thinking: Ability to anticipate the next 12–18 months of technology and alliance trends, ensuring ecosystem marketing strategies stay ahead of converging global innovations.
- Adaptable Resilience: Adept at navigating the high-stakes, fast-changing world of hyperscaler alliances and global matrixed organizations without losing momentum or team morale.
- Self-Awareness: You lead with a high level of introspection, emotional intelligence, and authenticity.
- Analytical Reasoning & Decision Making: You have a solid understanding of data analytics and how to measure success in a compelling manner.
- Modern MarTech Stack Fluency: Familiarity with account-based marketing (ABM) platforms and marketing automation to prove they can scale a "high-octane demand generation engine".
- 10+ Years of Experience: Proven track record for revenue and people growth in Field Marketing in B2B Technology.
- EMEA Market Expertise: Deep understanding of the diverse EMEA landscape, including market-specific buyer behaviors, language requirements, and regional industry trends.
- Executive Presence: Exceptional communication skills with a history of managing the expectations of a matrixed organization and diverse set of cultures.
- Commercial Acumen: Proven ability to manage complex mult-currency budgets and optimize strategic investments across diverse sub-regions.
- Demand Gen Mastery: Proven ability to scale demand generation programs across a complex region while maintaining high quality and conversion rates.
- People Management and Leadership by Influence: Experience managing global cross-functional teams and a combination of direct reports and indirect reports.
- Developer & Community Engagement: Experience navigating the balance between enterprise B2B demand generation and community-led/developer marketing within the open-source or cloud-native ecosystem.
- A big thinker who is equally obsessed with strategy and execution while thriving in a dynamic, fast-paced environment.
- A diplomatic, matrix-style leader who breaks down internal and external silos to build agreement and drive outcomes.
- Highly empathetic with a dedication to fostering a high-performance culture rooted in transparency and trust.
- A servant leader who empowers others while knowing how to roll-up their sleeves and get work done collaboratively.
- EMEA Regional Pipeline: Net new and expansion pipeline generated from field-led activities across EMEA territories.
- Sales Quota Alignment: Marketing contribution to regional sales bookings and attainment of EMEA revenue targets.
- Return on Investment (ROI): Direct commercial impact and revenue efficiency of joint marketing funds allocated across ecosystem categories.
- Team Performance & Retention: Successful talent development, retention, and leadership elevation across the EMEA team footprint.
We empower you to be bold, driving your career to create the future you want. We celebrate and reward your achievements. SUSE is a dynamic environment that is evolving rapidly, thus requiring agility, strong entrepreneurship and an open mind. This is a compelling opportunity for the right person to join us as we continue to scale and prosper.
We give you the freedom to be yourself. You will work in a global community of unique individuals with different backgrounds, talents, skills and perspectives. A truly open community where everyone is welcome, has a voice and is encouraged to reach their full potential regardless of age, gender, race, nationality, disability, sexual orientation, religion, or any other characteristics.
SUSE Values- Choice
- Innovation
- Trust
- Community
Sounds like the right fit for you? Click Apply to submit your resume. A recruiter will contact you if your skills match our current or any future positions.
Director, EMEA Field Marketing employer: SUSE
SUSE is an exceptional employer that champions innovation and collaboration in the rapidly evolving field of AI solutions. With a strong commitment to diversity and inclusion, employees benefit from a supportive work culture that fosters professional growth and development. Located in a dynamic tech hub, SUSE offers unique opportunities to shape the future of enterprise open source software while working alongside industry leaders.
StudySmarter Expert Advice🤫
We think this is how you could land Director, EMEA Field Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SUSE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SUSE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SUSE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SUSE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, EMEA Field Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SUSE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SUSE:Show us that you’ve done your homework! In your application, briefly mention what you admire about SUSE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SUSE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SUSE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SUSE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
