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- Tasks: Drive social media growth and create engaging content for a premium skincare brand.
- Company: Join Susanne Kaufmann, a leader in high-performance skincare inspired by Alpine living.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Be at the forefront of brand storytelling and community building in the beauty industry.
- Qualifications: Experience in social media management and content creation for beauty or lifestyle brands.
- Other info: Dynamic team environment with a focus on innovation and creativity.
The predicted salary is between 35000 - 45000 £ per year.
The Social Media and Content Manager is a key role within Susanne Kaufmann’s marketing team, responsible for driving growth, engagement and brand visibility across social media platforms. The role combines a strong creator mindset with brand storytelling and performance awareness to grow the brand’s digital ecosystem, build emotional connection with audiences and support ecommerce performance.
Brand Overview: Susanne Kaufmann creates high-performance skincare inspired by the rhythms of Alpine living and designed for modern life. Rooted in the mountains of Bezau in Austria’s Bregenzerwald, the brand combines generations of Alpine knowledge with advanced skincare science to support the skin’s natural functions. Guided by nature’s intelligence and powered by precise actives, Susanne Kaufmann formulas are developed to restore balance, strengthen the skin barrier and build lasting resilience. The brand’s philosophy centres on active restoration—consistent, purposeful care that helps skin adapt, recover and thrive every day.
Key Responsibilities
- Social growth and channel leadership
- Position social media as both a brand awareness engine and a performance growth channel
- Build and execute agile content strategies across Instagram, TikTok, Pinterest, Facebook and emerging platforms
- Adapt content approaches to the specific logic, audiences and formats of each platform
- Identify scalable content formulas, creative hooks and storytelling angles that drive engagement, traffic and conversion
- Turn performance insights into rapid test and learn cycles and continuous optimisation
- Stay ahead of platform shifts, social trends and competitor moves
- Work closely with the eCommerce team to connect content with launches, trading moments and revenue priorities
- Produce authentic, platform native short form video and visual content alongside premium brand storytelling
- Act as an internal creator able to ideate, shoot, edit and publish content with autonomy and speed
- Write engaging captions and short form copy aligned with the brand voice
- Use AI and content creation tools to accelerate ideation, production and performance learning
- Test new formats, tools and production approaches to increase output while maintaining strong brand consistency
- Attend brand shoots and key brand moments and capture and produce content across behind the scenes, retail activations, events and founder led moments
- Grow meaningful engagement across social communities through conversation, interaction formats and reactive content
- Identify and nurture loyal followers and emerging brand advocates
- Support the launch and activation of the brand’s owned community on TYB
- Design engagement mechanics such as challenges, drops and rewards to drive participation, retention and loyalty
- Activate the community as a source of authentic UGC that strengthens visibility and supports ecommerce performance
- Track content impact across awareness, engagement, traffic and conversion
- Use scheduling tools, platform analytics and social listening to inform decisions
- Refine strategy through structured experimentation and fast iteration
- Identify growth opportunities and contribute to revenue acceleration through creator led initiatives
- Identify and recruit creators aligned with the brand’s aesthetic and growth ambition
- Build and grow a creator affiliate ecosystem from the ground up
- Define activation approaches, content collaboration formats and performance tracking methods
- Manage relationships and continuously optimise creator contribution to reach, advocacy and eCommerce revenue
- Contribute to the development of authentic creator-led content and social commerce initiatives
What we are looking for
- Experience managing social media channels for a premium, beauty or culturally relevant brand.
- Hands-on experience creating and editing short-form video content for platforms such as Instagram Reels or TikTok.
- Experience managing multiple social media platforms and understanding their content dynamics.
- Exposure to influencer, creator or affiliate collaborations.
- Strong creator mindset with the ability to produce authentic, engaging social content.
- Data-driven approach to content optimisation and performance monitoring.
- Strong visual sensibility and understanding of luxury brand aesthetics.
- Confident short-form storytelling and copywriting skills.
- Creative and experimentation-driven approach to content development.
- Highly organised and able to manage multiple initiatives simultaneously.
- Comfortable using content creation and productivity tools including Adobe, Canva or similar platforms.
- Experience using emerging creative tools and AI-assisted content creation tools is advantageous.
To apply for this role and for immediate consideration, please apply through the link on this portal.
Social, Content and Community Manager employer: Susanne Kaufmann
Contact Detail:
Susanne Kaufmann Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social, Content and Community Manager
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles reflect the kind of content and engagement you're aiming for in this role. Show us that you can walk the walk!
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn, or engage with the brand's social media. A little insider knowledge can go a long way, and it shows your genuine interest in the company.
✨Tip Number 3
Prepare for the interview by creating a mini portfolio of your best social media work. Include examples of short-form videos, engaging captions, and any successful campaigns you've run. This will help us see your creator mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to dive into the world of Susanne Kaufmann.
We think you need these skills to ace Social, Content and Community Manager
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Social, Content and Community Manager role, make sure to showcase your creativity! Share examples of your best social media content or campaigns that highlight your unique style and storytelling skills. We want to see how you can bring the brand's voice to life!
Tailor Your Application: Don't just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the role. Highlight your experience with social media platforms and any relevant projects that align with our brand's aesthetic and values. We love seeing candidates who really understand what we're about!
Be Data-Driven: We’re all about performance here at StudySmarter, so don’t forget to mention your data-driven approach in your application. Talk about how you've used analytics to optimise content and drive engagement in past roles. Show us that you can turn insights into action!
Apply Through Our Website: Make it easy for us to find your application by applying through our website! It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Susanne Kaufmann
✨Know the Brand Inside Out
Before your interview, dive deep into Susanne Kaufmann’s brand story and values. Understand their philosophy of active restoration and how it connects to their skincare products. This knowledge will help you align your answers with their mission and show genuine interest.
✨Showcase Your Creator Mindset
Prepare examples of your past work that highlight your ability to create engaging content. Bring along a portfolio or links to your social media profiles where you've successfully managed campaigns or created short-form videos. This will demonstrate your hands-on experience and creativity.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to social media. Be ready to discuss how you've used data to optimise content in previous roles. This shows that you understand the importance of performance monitoring and can contribute to revenue acceleration.
✨Engage with the Community
Think about ways you've built or engaged with online communities in the past. Prepare to share specific strategies you've used to nurture followers and encourage user-generated content. This will illustrate your ability to grow meaningful engagement, which is crucial for this role.