Digital Content Specialist

Overview

Vacancy Title: Digital Content Specialist

Vacancy Location: Dunmurry, Belfast, Northern Ireland or Gosport, England (Hybrid working)

Engagement Type: Full-Time, Permanent

Salary: £38,000 – £42,000 dependent on experience

The Role

We are looking for a creative and strategic Digital Content Specialist to lead our digital content and campaign strategy. You\’ll drive engagement, SEO, lead generation, and brand visibility across website, social, and paid channels. If you have strong digital marketing experience, a flair for content creation, and love using data to optimise performance, we’d love to hear from you.

In this newly created role, you will be responsible for overseeing the planning, creation and optimisation of digital content and shaping and delivering high-impact content and campaign strategies across our digital channels. The role relies heavily on using online tools and market research.

As we continue to seek ways to engage our target audiences more effectively, you will also identify, test and scale new digital channels.

Key responsibilities

• Social Media & Advertising: Lead the strategy and execution of organic and paid campaigns across our social and advertising channels, such as LinkedIn and Google Ads. Ensure content and advertising is integrated into wider marketing initiatives, with focus on driving engagement, brand visibility, and lead generation.
• Content Creation: Responsible for developing high-quality copy for our websites, social media, and other digital platforms, including blogs, podcasts, video interviews, etc.
• SEO: Use SEO best practice to drive traffic to company websites. Leverage SEO tools, such as Google Analytics and SEMRush to conduct keyword research. Leverage these insights to optimise our content and increase website ranking on search engines in target regions.
• Lead generation: Using a combination of organic and paid methods, increase website traffic and social media engagement to drive leads to our CRM and improve customer engagement via our digital channels.
• Insights and reporting: Leverage insights and tools to analyse data and metrics, including lead generation, to create weekly and quarterly reports on online user engagement, with specific focus on SEO and social media performance.
• Website: Work with the Digital Marketing Executive on incremental website improvements to optimise our online performance. Manage relationships with agencies and third parties where necessary.
• Campaign management: Work with our Sales Operations and Marketing teams to define an effective, CRM-enabled process to track, manage and monitor the effectiveness of our campaigns. Consider workflow creation, data hygiene, and A/B testing.
• Collaboration: Collaborate with the marketing team and subject matter experts to create engaging content to drive maximum engagement on our digital marketing channels aligned to wider team goals.
• Creativity: Bring your own ideas, no matter how wild. Take this as your opportunity to make a lasting impact.
• Safety first: Uphold and contribute to creating a safety-first culture within Survitec.
• Continue your learning: Maintain an in-depth understanding of technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.
• develop in your role and feel proud of the work you do. Working at Survitec is fast paced but incredibly rewarding.

About You

Essential criteria:

• Confident written and verbal communications skills: Outstanding copywriting skills and the ability to use online tools to create, manage, and publish original and high-quality content across various online platforms
• Education and Experience: Marketing degree is desired. Experience in digital marketing including social media, specifically LinkedIn and SEO is essential.
• Team Player: Willing to collaborate with colleagues and contribute to team goals.
• Attention to Detail: Able to handle multiple tasks and work to deadlines while maintaining a high standard of quality.
• Interest in Marketing: Enthusiastic about learning about marketing strategies and campaign execution.
• Ready to learn on the job: Some travel will be required.

Why You Should Work for Us

• Additional day off to celebrate your birthday
• Company Anniversary Holiday Benefit
• Training & Professional Development
• Employee Assistance Programme
• Workplace Reward & Recognition scheme
• Opportunity for learning, gain hands-on experience, work closely with an experienced team and access training opportunities
• Competitive salary: £38,000 – £42,000 dependent on experience

About Survitec

Survitec are the world’s largest Survival Technology provider. We have been protecting lives, through the design, manufacture, and servicing of Survival Technology for over 166 years.

Today, we are a global community of 3,000 professionals with presence in 96 countries partnering with our customers to provide innovative solutions that reduce risk and help keep our customers safe. That’s why the world’s leading maritime, defence & government, energy and aerospace organisations trust us when it matters most.

How to Apply

To Apply, please click the Apply button and submit your application via our website.

Please note, we do not accept direct applications via email nor do we accept speculative CVs from recruitment agencies.

Survitec is an equal opportunities employer. Our diverse global workforce protects lives, every single day. We are committed to cultivating an inclusive culture where our people feel valued, appreciated, and free to be who they are at work. Because, to provide service and excellence to our customers we must mirror their diversity. But more importantly because it is the right thing to do.

At Survitec, we want you to have the best possible interview experience with us and we are also committed to creating an inclusive environment. We are happy to make any necessary accommodations to ensure you can showcase your skills to the best of your ability, should you require any reasonable adjustments, please don\’t hesitate to let us know.