At a Glance
- Tasks: Drive impactful marketing campaigns in the UK construction sector and boost brand awareness.
- Company: Join a leading engineering surveyor with a dynamic team and innovative projects.
- Benefits: Enjoy 24 days leave, flexible hours, and mental health support.
- Other info: Opportunities for career growth and a supportive work environment.
- Why this job: Make a real impact in B2B marketing while working with a passionate team.
- Qualifications: Experience in B2B marketing within construction and a passion for digital strategies.
The predicted salary is between 40000 - 50000 £ per year.
Description
Survey Solutions is a leading engineering surveyor specialising in land, measured building and underground utility surveys as well as monitoring and site engineering schemes.
We have a network of nine offices with our teams of surveyors and engineers working on some of the UK’s major construction and infrastructure developments.
Role Overview
We are looking to appoint a Marketing Manager to join Survey Solutions at our Birmingham head office on a full-time basis.
This position will help the marketing department achieve its short-, medium- and long-term goals by delivering impactful and targeted marketing campaigns across existing and potential clients within the UK construction sector.
You will have experience in a B2B marketing with a strong interest and passion in digital marketing.
You will be confident working across various departments of the business including regional operation teams and our business development and sales teams.
Main Duties/Key Responsibilities
- Responsible for driving multi-channel campaigns
- Driving increase in Sales inquiries (SQLs)
- Develop, Manage, and maintain multi touch attribution and real-time customer/prospect journey mapping
- Create long form content that can be used in web, social, press and media channels to drive thought leadership
- Drive implicit brand awareness through press coverage by seeding national trade and industry press with stories that are about the projects and engineering challenges we help to solve.
- Maximise ROI of marketing spend.
Requirements
Experience/Knowledge
- Experience of marketing within the UK construction/civil engineering industry.
- An understanding and experience of marketing and sales funnels and using insights and analysis to drive effective decision making
- Working alongside operations, sales and business development teams as well as agency partners
- Good working knowledge of email marketing platforms (Hubspot, Pardot, Dynamics etc) as well as digital marketing tools for SEO, websites and social media.
- Experience of launching digital marketing campaigns (SEO, advertising) including campaign analysis.
- Creation and implementation of content marketing strategies to boost engagement and interaction with the Survey Solutions brand.
Skills and Attributes
- Excellent communication skills both written and verbal
- Confident, professional and positive when working with both internal stakeholders and agency partners.
- Excellent time management and organisation skills to manage multiple activities at a time.
- Creative, analytical and data driven.
- Competent in main Microsoft software packages including Word, Excel and Power Point.
- A passion for digital marketing and marketing automation.
- Inquisitive with the ability to drive change and improvements.
Qualifications and Additional Information
- Right to work in the UK.
- Full UK driving license.
- Degree, diploma or qualification in a Marketing related field
Benefits
- 24 days leave plus bank holidays, increasing for years of service up to 30 days
- Company sick pay
- Life assurance
- Birthday gifts
- Long service awards
- Flexible working hours
- Company loans
- Flexible holidays
- Mental health & wellbeing schemes, including access to counselling and an employee assistance programme
B2B Marketing Manager in Birmingham employer: Survey Solutions
Survey Solutions is an excellent employer, offering a dynamic work environment where hands-on experience meets professional growth. With comprehensive training and opportunities for UK-wide travel, employees can engage in high-profile projects while enjoying a supportive culture that values progression and teamwork. The flexibility of overtime further enhances the rewarding nature of this role, making it an attractive choice for those seeking meaningful employment.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Survey Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Survey Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Survey Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Survey Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Survey Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Survey Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about Survey Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Survey Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Survey Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Survey Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
