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For Companies At a Glance
- Tasks: Drive lead generation and seller marketing through innovative outreach and campaign management.
- Company: Dynamic company focused on sustainable business growth and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Join a vibrant team and make an impact in the fast-paced world of sales and marketing.
- Qualifications: 2-3 years in lead generation with strong digital skills and a results-driven mindset.
- Other info: Exciting environment with opportunities to grow your career and enhance your skills.
The predicted salary is between 36000 - 60000 £ per year.
Your Responsibilities:
- Lead Generation & Seller Marketing
- Identify ideal customer profiles through market analysis and industry trends, supporting the introduction of our broker model where applicable.
- Own and manage the pipeline of potential sellers by region and industry to ensure sustainable business growth.
- Establish and develop new business relationships through direct outreach (phone, email, LinkedIn, events), including lead qualification.
- Convert marketing-generated leads into sales opportunities and collaborate closely with Business Development Representatives (BDRs) to close deals.
- Develop new lead-generation methods, analyse acquisition performance, and jointly monitor the sales pipeline with Sales and Marketing teams.
- Bidder Marketing
- Support the central marketing team in achieving country-specific KPIs.
- Identify and develop new local marketing opportunities.
- Plan, launch, monitor, and evaluate tailored campaigns for large, high-profile auctions.
- Improve local advertising through content creation, optimization, and translations.
- Increase brand awareness in collaboration with local PR through articles, whitepapers, blogs, and videos.
- Manage regional social media channels to ensure consistent brand positioning and increased engagement.
- Analyse seller and bidder dashboards to identify growth opportunities for marketing and sales.
- Collaboration & Integration
- Act as the main marketing point of contact for sales colleagues and support the maintenance of auction quality.
- Collaborate with the central marketing team to share best practices.
- Work closely with the central performance marketing and CRM teams on seller and bidder campaigns.
- Develop country- and industry-specific sales presentations and pitch decks.
What we’re looking For
- A hands-on and versatile sales/marketing professional with 2–3 years of experience in lead generation and campaign management.
- Strong digital affinity and a results-driven, commercial mindset.
- Excellent analytical and communication skills to generate insights and support cross-functional collaboration.
- Proven experience in content creation, localized campaign optimization, and social media management.
Lead Generation Specialist in Reading employer: Surplex
Contact Detail:
Surplex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Specialist in Reading
✨Tip Number 1
Get your networking game on! Reach out to people in the industry through LinkedIn or local events. We can’t stress enough how important it is to build relationships; you never know who might have a lead for you!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your lead generation successes and marketing campaigns. This gives potential employers a taste of what you can bring to the table, and we love seeing creativity!
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each company. Research their current marketing strategies and think about how you can contribute. When you apply through our website, make sure to highlight how your experience aligns with their goals.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds. We believe that a little extra effort can make all the difference in landing that job!
We think you need these skills to ace Lead Generation Specialist in Reading
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Lead Generation Specialist role. Highlight your experience in lead generation and campaign management, and don’t forget to sprinkle in some of those analytical skills we’re after!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share specific examples of how you've developed new business relationships or improved local marketing opportunities.
Show Off Your Digital Skills: Since we’re looking for someone with strong digital affinity, make sure to mention any relevant tools or platforms you’ve used. Whether it’s social media management or CRM systems, let us know how you’ve leveraged them in your previous roles.
Apply Through Our Website: We love it when candidates apply through our website! It helps us keep everything organised and makes sure your application gets the attention it deserves. So, don’t hesitate – hit that apply button!
How to prepare for a job interview at Surplex
✨Know Your Market
Before the interview, dive deep into market analysis and industry trends relevant to lead generation. Familiarise yourself with the ideal customer profiles that the company targets. This will not only show your enthusiasm but also demonstrate your understanding of the role's responsibilities.
✨Showcase Your Pipeline Management Skills
Be prepared to discuss how you've owned and managed a sales pipeline in previous roles. Bring specific examples of how you ensured sustainable business growth through effective lead qualification and conversion strategies. This will highlight your hands-on experience and results-driven mindset.
✨Highlight Collaboration Experience
Since the role involves working closely with various teams, share examples of successful collaborations you've had with marketing and sales colleagues. Discuss how you’ve contributed to achieving KPIs and how you’ve supported cross-functional projects to showcase your teamwork skills.
✨Demonstrate Your Digital Savvy
With a strong digital affinity being crucial for this position, come prepared to talk about your experience with social media management and content creation. Share insights on how you've optimised campaigns and increased brand awareness, as this will resonate well with the interviewers.
