Retail Marketing Manager

Global Role, London, Reporting to the Head of Retail. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey. Since launching our sonic toothbrush in 2022, we have delighted over 500k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers.

SURI's retail business is entering a major growth phase — scaling across multiple leading retail partners, two continents, and two product categories. We're now looking for a Retail Marketing Manager who will own how SURI shows up in retail — bringing focus, structure, and retail expertise to turn brand strategy and trade marketing investment into real shopper impact and sell-through.

You’ll sit at the intersection of Commercial, Brand, and Creative, ensuring retail activations, media, and co-branded campaigns are joined-up, effective, and consistently executed across stores and digital retail environments. This is a hands-on role with visible impact: every campaign you deliver, asset you brief, and activation you optimise will directly influence conversion, performance, and the strength of our retailer partnerships.

Role & Responsibilities

• Omnichannel campaign alignment
• Work with Brand on seasonal campaigns and new product launches, ensuring retail shopper journey is factored into wider strategy, translating campaign propositions into best-in-class trade marketing plans and managing implementation.
• Attend Brand and Creative meetings weekly.
• Ensure the retail shopper journey is factored into wider Brand campaigns.
• Create and manage briefs to Creative for all retail touchpoints—from digital banners to in-store displays.
• Work with each retailer to process and upload approved digital and physical assets.
• Project manage in-store and online features from concept to installation in partnership with agency and internal resources.
• Align with Commercial management on concepts that are needed in the conceptual phase for retail pitches.
• Brief agencies and internal teams on requirements for merchandising concepts.
• Provide rationale for the designs and concepts, taking instruction from account managers regarding requirements on position, size and shape.
• Attend JBP meetings with Retailers and action Retail Marketing related outcomes.
• Once approved by Retailers, run the project to completion with agencies for production and installation.
• Run ‘Brand Days' with each retailer partner to take buying team through the creative vision for the brand and how this is translating to their in-store and online SURI campaigns.
• Take ownership of the relationship with Retail Media (Roundel, BMG, Walmart Connect) to deploy digital and physical activations.
• Take the monthly budget for trade marketing and identify appropriate areas to invest in Retail Media.
• Work with account managers to analyse the performance of Retail Media activities to ensure they are delivering on CM3 expectations.
• Work with Growth team to identify efficiencies in spend including adapting messaging and imagery.
• Be responsible for the harmony across channels where appropriate.
• Build copy with Brand that is relevant to the appropriate retail partner.
• Report on Retail Marketing campaigns and present future calendar to the wider business.
• Share results; Where did we win? What did we learn? What will change in each retailer going forward?
• Provide commentary for the reasons behind the ROI on each activity, pulling together information from account managers, category managers and brand managers.
• Work closely with Category Manager on understanding panel data by retailer.
• Attend conferences and build up a network to remain at the forefront of Retail Marketing trends.

Requirements

• Proven, hands-on experience of Retail Marketing within a CPG brand.
• Experience in working directly with Retail Media departments.
• Experience working directly with Retail Trading and Merchandising teams.
• Project management experience with internal and external stakeholders.
• Commercial acumen, an understanding and hunger to deliver ROI on marketing activities with an ability to manage budgets.
• A creative eye for what works in a retail environment versus a DTC environment with confidence to feedback and challenge ideas.

Nice to have:

• Relevant category knowledge within personal care.
• Experience within an omnichannel CPG brand (DTC & Retail).
• Experience with BMG, Roundel and Walmart Connect.

Benefits

• 25 days annual leave, plus bank holidays and an additional day for your birthday.
• Flexible working hours.
• Hybrid working - up to 2 days working from home each week.
• Bupa Healthcare and Dental Packages.
• Income Protection and Life Assurance.
• 1 Charity Day per year.
• Central London offices- based in London Bridge; a stone's throw from Borough Market.
• 4x 'Work from Anywhere' weeks, with no requirement to be in the office those weeks.
• Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff.
• Monthly social events, organised by different team members.
• 5x free toothbrushes every year.
• £1000 personal development budget each year, per employee.
• Fantastic career opportunities; with the chance to grow as SURI does.
• Summer Fridays; 2pm finish across Fridays in July and August.
• Fresh fruit and snack orders every week.
• Cycle to Work scheme, and Electric Bike Cycle to Work scheme.
• Regular product swaps with other fantastic companies.

At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive. Please let us know if you require any reasonable adjustments to be made for the recruitment process.