NPD Executive

Global role based in London, reporting to the NPD Director. Hello, we’re SURI (Sustainable Rituals) — we’re on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life. For like-minded individuals who already believe in the power of sustainable choices, we aim to create personal care products that are more sustainable, beautiful, and convenient alternatives. We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey. Since launching our sustainable sonic toothbrush in 2022, we’ve delighted over 300k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.

We have a close-knit team of experts with strong attention to detail and willingness to think differently. We’re now looking for someone to bolster our NPD team and support the efficient, effective and on-time delivery of a pipeline of exciting innovations to market. We are looking for a proactive NPD Executive to join our NPD team and help drive our expanding product range. Working closely with our team and suppliers, you’ll play a key role in delivering our ambitious launch calendar for 2026 and beyond. This is a hands-on entry-level role at a fast-growing, purpose-driven brand. You’ll gain end-to-end experience—from initial concept to shelf—in a fast-paced environment where you can make a real impact from day one. If this excites you and you are keen to shape SURI with us, we’d be thrilled to hear from you!

Role & Responsibilities:

• 70% | Project Coordination & OTIF Support
  • Project Tracking: Support the end-to-end delivery of the innovation pipeline, ensuring all tasks are updated to hit OTIF (On-Time In-Full) launch dates.
  • Coordinate cross-functional innovation meetings, taking clear actions and following up with Finance, Ops, and Marketing to keep projects moving.
  • Maintain NPD trackers, KPI dashboards, and risk registers, flagging any potential delays to the NPD Director immediately.
  • Assist in the R&D process by coordinating quality testing, sampling rounds, and regulatory documentation.
  • Conduct regular competitor benchmarking and stay updated on industry trends and regulatory changes within the oral care space.
• 15% | External Partnerships & Sourcing Support
  • Act as a daily point of contact for manufacturing partners to request samples, specs, and quotes.
  • Assist Operations in the administrative side of qualifying and onboarding new world-class suppliers.
  • Support the team in researching new materials or sustainable technologies through desktop research and trade show attendance.
• 10% | CSO Process & Commercial Admin
  • Support the Commercial Sign-Off process by gathering the necessary data from different departments to help build the innovation pipeline.
  • Assist in monitoring the NPD budget, ensuring all invoices are processed and innovation spend is tracked against the forecast.
• 5% | Monday.com Super User
  • Maintain the "source of truth" on Monday.com, ensuring all project boards are clean, automated where possible, and used consistently by the wider team.
  • Help train new team members on the tool to maintain a high standard of project management across SURI.

Requirements:

• Minimum 1 year experience in CPG/FMCG; ideally oral care, personal care or beauty.
• Minimum 1 year experience in contributing to innovative NPD projects.
• Familiar with project management tools and processes (stage gate).
• Excellent organisational and time-management skills, with an ability to handle multiple tasks and deadlines.
• Clear communication skills, both written and verbal, with a keen attention to detail.
• Strong analytical and Excel skills.
• Strong collaborator and communicator with influencing skills and gravitas at all levels.
• Ability to work collaboratively within a fast-paced team environment, ideally a scale-up business.
• A proactive, can-do attitude with a willingness to learn and grow. Happy to get involved across multiple different product elements and roll up your sleeves.

Benefits:

• 25 days annual leave, plus bank holidays and an additional day for your birthday.
• Flexible working hours.
• Hybrid working - up to 2 days working from home each week.
• Bupa Healthcare and Dental Packages.
• 1 Charity Day per year.
• Central London offices- based in London Bridge; a stone’s throw from Borough Market.
• 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks.
• Access to our Employee Assistance Programme, with free therapy and coaching for all.
• Monthly social events, organised by different team members.
• 5x free toothbrushes every year.
• £1000 personal development budget each year, per employee.
• Ross Fridays; dreamed up by our Commercial Manager, Ross; a Ross Friday gives you the opportunity to finish at 3pm on a Friday of your choosing every month.
• Fantastic career opportunities; with the chance to grow as SURI does.
• Fresh fruit and snack orders every week.
• Cycle to Work scheme, and Electric Bike Cycle to Work scheme.
• Regular product swaps with other fantastic companies.

At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.