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- Tasks: Craft compelling ads that captivate audiences and drive conversions across multiple channels.
- Company: Join SURI, a trailblazer in sustainable oral care with a vibrant culture.
- Benefits: Enjoy hybrid working, monthly social events, and a prime London location.
- Other info: Collaborate with creative minds and shape the future of advertising.
- Why this job: Be part of a mission-driven team creating impactful narratives for a sustainable future.
- Qualifications: Strong storytelling skills and experience in polished video scriptwriting.
The predicted salary is between 28800 - 43200 £ per year.
Hello, we're SURI (Sustainable Rituals)—we're on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life. Since launching our sustainable sonic toothbrush in 2022, we've delighted over 300k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.
We're looking for a copywriter who can write ads people actually want to watch — and then make them convert. You'll craft compelling scripts and punchy copy across multiple channels, with a focus on premium storytelling, clarity, and performance. This is a creative role, but not a "just write the lines" role. You'll help shape concepts from the start, develop narratives that hold attention, and translate them into high-performing, channel-native executions.
What you'll do:
- Translate campaign propositions into best-in-class ads that can travel across multiple channels
- Write standout scripts for video campaigns across TV, YouTube, and paid social
- Develop concepts, angles, and story frameworks for ads (not just final copy delivery)
- Create channel-native work that fits the platform while maintaining brand polish
- Write short-form, high-impact copy for statics, outdoor, and punchy cutdowns
- Work closely with creative, growth, and production teams to bring campaigns to life
- Build creative iterations based on performance data, without losing craft or originality
- Maintain a consistently premium tone and emotional resonance across formats
Requirements:
- A strong storyteller with proven scriptwriting craft
- Experience writing for polished, brand-led video placements (TV / YouTube style work)
- Ability to adapt the same core idea into multiple lengths and formats (6s → 30s+)
- A sharp short-form writer who can land a single line that does all the work
- Strong grasp of advertising fundamentals, and how creative impacts results
- Comfortable shaping ideas early — positioning, hooks, tone, and narrative structure
- Taste level: you care deeply about writing that feels premium and original, not formulaic
Benefits:
- Central London offices- based in London Bridge; a stone's throw from Borough Market
- Monthly social events
- Hybrid working - up to 2 days working from home each week
If this excites you and you are keen to shape SURI's ads copywriting, we'd be thrilled to hear from you.
Ads Copywriter in London employer: SURI
Contact Detail:
SURI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ads Copywriter in London
✨Tip Number 1
Get to know SURI inside out! Dive into their mission and values, and understand what makes their products stand out. This will help you tailor your approach and show them you're genuinely interested in being part of their journey.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn, and don’t be shy about reaching out for a chat. They can give you insider tips and maybe even put in a good word for you!
✨Tip Number 3
Show off your creativity! When you get the chance to present your ideas, make sure they reflect your unique style and storytelling ability. Use examples from your past work that align with SURI's brand voice and ethos.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the SURI team and ready to contribute to their mission.
We think you need these skills to ace Ads Copywriter in London
Some tips for your application 🫡
Show Your Storytelling Skills: As a copywriter, your ability to tell a compelling story is key. Make sure your application showcases your storytelling prowess—whether it's through your CV or cover letter. We want to see how you can craft narratives that resonate with audiences.
Tailor Your Application: Don’t just send the same application everywhere! Tailor your CV and cover letter to reflect our mission at SURI. Highlight your experience in writing for video and how you can adapt ideas across different formats. We love originality!
Keep It Punchy: Remember, we’re looking for someone who can write short, impactful copy. Your application should reflect this style—be concise and get straight to the point. Show us you can land a single line that does all the work!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re serious about joining our team at SURI!
How to prepare for a job interview at SURI
✨Know Your Audience
Before the interview, take some time to research SURI and its target audience. Understand their values and what makes them tick. This will help you tailor your responses and show that you can write ads that resonate with the brand's customers.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your storytelling abilities. Bring scripts or campaigns you've worked on that demonstrate how you can craft compelling narratives. Be ready to discuss your creative process and how you develop ideas from concept to execution.
✨Be Ready to Adapt
SURI is looking for someone who can adapt ideas across different formats. Think about how you can take a single concept and translate it into various lengths and styles. During the interview, be prepared to discuss how you would approach this and maybe even brainstorm on the spot!
✨Emphasise Collaboration
This role involves working closely with creative, growth, and production teams. Highlight your experience in collaborative environments and how you’ve successfully brought campaigns to life through teamwork. Show that you’re not just a lone wolf but a team player who thrives in a creative setting.