At a Glance
- Tasks: Craft compelling ads that captivate audiences and drive conversions across multiple channels.
- Company: Join SURI, a trailblazer in sustainable oral care with a vibrant culture.
- Benefits: Enjoy hybrid working, monthly socials, and a central London office near Borough Market.
- Other info: Opportunity to shape creative concepts and work in a dynamic, award-winning environment.
- Why this job: Be part of a mission-driven team creating impactful narratives for a sustainable future.
- Qualifications: Strong storytelling skills and experience in polished video scriptwriting.
The predicted salary is between 13 - 16 £ per hour.
Hello, we’re SURI (Sustainable Rituals)—we’re on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life. Since launching our sustainable sonic toothbrush in 2022, we’ve delighted over 300k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.
We’re looking for a copywriter who can write ads people actually want to watch — and then make them convert. You’ll craft compelling scripts and punchy copy across multiple channels, with a focus on premium storytelling, clarity, and performance. This is a creative role, but not a “just write the lines” role. You’ll help shape concepts from the start, develop narratives that hold attention, and translate them into high-performing, channel-native executions.
What you’ll do:
- Translate campaign propositions into best-in-class ads that can travel across multiple channels
- Write standout scripts for video campaigns across TV, YouTube, and paid social
- Develop concepts, angles, and story frameworks for ads (not just final copy delivery)
- Create channel-native work that fits the platform while maintaining brand polish
- Write short-form, high-impact copy for statics, outdoor, and punchy cutdowns
- Work closely with creative, growth, and production teams to bring campaigns to life
- Build creative iterations based on performance data, without losing craft or originality
- Maintain a consistently premium tone and emotional resonance across formats
Requirements:
- A strong storyteller with proven scriptwriting craft
- Experience writing for polished, brand-led video placements (TV / YouTube style work)
- Ability to adapt the same core idea into multiple lengths and formats (6s → 30s+)
- A sharp short-form writer who can land a single line that does all the work
- Strong grasp of advertising fundamentals, and how creative impacts results
- Comfortable shaping ideas early — positioning, hooks, tone, and narrative structure
- Taste level: you care deeply about writing that feels premium and original, not formulaic
Benefits:
- Central London offices- based in London Bridge; a stone’s throw from Borough Market
- Monthly social events
- Hybrid working - up to 2 days working from home each week
If this excites you and you are keen to shape SURI's ads copywriting, we’d be thrilled to hear from you!
Ads Copywriter (Freelance/Part Time) employer: SURI
At SURI, we pride ourselves on being an innovative and sustainable employer, dedicated to transforming oral care while fostering a vibrant work culture. Our central London location offers a dynamic environment with opportunities for creative collaboration, monthly social events, and the flexibility of hybrid working arrangements. Join us to not only craft compelling narratives but also to grow alongside a company that values originality and impact in every aspect of its mission.
StudySmarter Expert Advice🤫
We think this is how you could land Ads Copywriter (Freelance/Part Time)
✨Tip Number 1
Get to know SURI inside out! Dive into their mission and values, and think about how your copywriting can elevate their brand. This will help you craft ideas that resonate with their audience and show them you're the perfect fit.
✨Tip Number 2
Show off your creativity! Prepare a portfolio that highlights your best work, especially pieces that demonstrate your storytelling skills and ability to adapt ideas across different formats. We want to see how you can make ads that people actually want to watch!
✨Tip Number 3
Network like a pro! Connect with other creatives in the industry, attend events, and engage on social media. Building relationships can lead to opportunities and insights that might just give you the edge in landing that freelance gig.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the SURI team and ready to contribute to their mission of transforming oral care.
We think you need these skills to ace Ads Copywriter (Freelance/Part Time)
Some tips for your application 🫡
Show Your Storytelling Skills:We want to see your storytelling prowess right from the get-go! When crafting your application, make sure to showcase your ability to create compelling narratives. Use examples of your previous work that highlight how you’ve engaged audiences and driven results.
Tailor Your Copy:Don’t just send a generic application our way. Tailor your copy to reflect SURI’s mission and values. Show us that you understand our brand and can write in a way that resonates with our audience. This is your chance to shine!
Highlight Your Versatility:We’re looking for someone who can adapt their writing across different formats. In your application, mention any experience you have with various channels like TV, YouTube, or social media. Let us know how you can take a single idea and make it work in multiple ways!
Keep It Premium and Original:Remember, we care about quality over quantity. Make sure your application reflects a premium tone and original thought. Avoid formulaic writing and instead, let your unique voice come through. We’re excited to see what you bring to the table!
How to prepare for a job interview at SURI
✨Know Your Audience
Before the interview, take some time to research SURI and its target audience. Understand their mission and values, especially their focus on sustainability. This will help you tailor your responses and show that you’re genuinely interested in crafting ads that resonate with their customers.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your storytelling abilities. Bring along scripts or campaigns you've worked on that demonstrate how you can create compelling narratives. Be ready to discuss how you shaped concepts and adapted them for different formats.
✨Be Ready to Discuss Performance Metrics
Since this role involves creating high-performing ads, be prepared to talk about how you've used performance data to inform your writing. Share specific examples where your copy led to measurable results, and how you iterated on ideas based on feedback.
✨Emphasise Your Creative Process
During the interview, explain your creative process when developing ad concepts. Discuss how you approach positioning, hooks, and narrative structure. This will show that you’re not just a writer but a creative thinker who can contribute to the overall campaign strategy.
