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- Tasks: Craft engaging ads that captivate audiences and drive conversions across various channels.
- Company: Join SURI, a trailblazer in sustainable oral care with a vibrant culture.
- Benefits: Enjoy 25 days leave, flexible hours, hybrid work, and a ÂŁ1000 personal development budget.
- Other info: Dynamic environment with fantastic career growth and monthly social events.
- Why this job: Be part of a mission-driven team creating impactful stories for a sustainable future.
- Qualifications: Strong storytelling skills and experience in polished video scriptwriting.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Hello, we’re SURI (Sustainable Rituals) — we’re on a mission to radically transform oral care for people and planet, with beautiful everyday essentials designed for life. Since launching our sustainable sonic toothbrush in 2022, we’ve delighted over 300k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award.
We’re looking for a copywriter who can write ads people actually want to watch — and then make them convert. You’ll craft compelling scripts and punchy copy across multiple channels, with a focus on premium storytelling, clarity, and performance. This is a creative role, but not a “just write the lines” role. You’ll help shape concepts from the start, develop narratives that hold attention, and translate them into high-performing, channel-native executions.
What you’ll do:
- Translate campaign propositions into best-in-class ads that can travel across multiple channels
- Write standout scripts for video campaigns across TV, YouTube, and paid social
- Develop concepts, angles, and story frameworks for ads (not just final copy delivery)
- Create channel-native work that fits the platform while maintaining brand polish
- Write short-form, high-impact copy for statics, outdoor, and punchy cutdowns
- Work closely with creative, growth, and production teams to bring campaigns to life
- Build creative iterations based on performance data, without losing craft or originality
- Maintain a consistently premium tone and emotional resonance across formats
Qualifications:
- A strong storyteller with proven scriptwriting craft
- Experience writing for polished, brand-led video placements (TV / YouTube style work)
- Ability to adapt the same core idea into multiple lengths and formats (6s → 30s+)
- A sharp short-form writer who can land a single line that does all the work
- Strong grasp of advertising fundamentals, and how creative impacts results
- Comfortable shaping ideas early — positioning, hooks, tone, and narrative structure
- Taste level: you care deeply about writing that feels premium and original, not formulaic
Benefits:
- 25 days annual leave, plus bank holidays and an additional day for your birthday
- Flexible working hours
- Hybrid working - up to 2 days working from home each week
- Bupa Healthcare and Dental Packages
- 1 Charity Day per year
- Central London offices- based in London Bridge; a stone’s throw from Borough Market
- 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
- Access to our Employee Assistance Programme, with free therapy and coaching for all
- Monthly social events, organised by different team members
- 5x free toothbrushes every year
- ÂŁ1000 personal development budget each year, per employee
- Ross Fridays; dreamed up by our Commercial Manager, Ross; a Ross Friday gives you the opportunity to finish at 3pm on a Friday of your choosing every month
- Fantastic career opportunities; with the chance to grow as SURI does
- Fresh fruit and snack orders every week
- Cycle to Work scheme, and Electric Bike Cycle to Work scheme
- Regular product swaps with other fantastic companies
At SURI, we value diversity and welcome applicants from all backgrounds. We look for team members who will positively contribute to our dynamic, passionate culture and believe that an inclusive and diverse work environment is one in which we all thrive.
Ads Copywriter employer: SURI
Contact Detail:
SURI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ads Copywriter
✨Tip Number 1
Get your portfolio in shape! Make sure it showcases your best work, especially any standout scripts or ads you've created. We want to see your storytelling skills and how you can adapt ideas across different formats.
✨Tip Number 2
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow creatives. You never know who might have the inside scoop on job openings or collaborations that could lead to your next big gig.
✨Tip Number 3
Tailor your approach! When applying for roles like the Ads Copywriter at SURI, make sure to highlight your experience with premium storytelling and brand-led video placements. Show us how you can create compelling narratives that resonate with audiences.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our mission at SURI.
We think you need these skills to ace Ads Copywriter
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a copywriter, your ability to tell a compelling story is key. Make sure your application showcases your storytelling prowess — whether it’s through your CV or cover letter, let us see how you can craft narratives that captivate and convert.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that align with our job description. Highlight your experience in writing for video and your knack for creating punchy, impactful copy.
Be Creative and Original: We’re looking for someone who can think outside the box. Use your application to demonstrate your creativity — whether it’s through unique formatting, an engaging writing style, or even a clever hook in your cover letter. Show us what makes you stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the process. Plus, it shows you’re keen on joining our team at SURI!
How to prepare for a job interview at SURI
✨Know Your Audience
Before the interview, take some time to research SURI and its target audience. Understand their mission and values, especially their focus on sustainability and premium storytelling. This will help you tailor your responses and show that you're genuinely interested in the brand.
✨Showcase Your Storytelling Skills
Prepare examples of your previous work that highlight your ability to craft compelling narratives. Bring along scripts or ads you've written that demonstrate your knack for engaging storytelling and how it can drive conversions. Be ready to discuss the thought process behind your creative choices.
✨Be Ready to Adapt
Since the role requires adapting ideas into various formats, practice discussing how you would transform a single concept into different lengths and styles. Think about how you can convey the same message in a 6-second ad versus a 30-second spot, and be prepared to share your approach during the interview.
✨Emphasise Collaboration
SURI values teamwork, so be sure to highlight your experience working closely with creative, growth, and production teams. Share specific examples of how collaboration has led to successful campaigns in your past roles, and express your enthusiasm for contributing to a dynamic team environment.