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For Companies At a Glance
- Tasks: Lead marketing strategies to generate high-quality leads and boost sales performance.
- Company: Join a dynamic team focused on innovative marketing solutions and brand growth.
- Benefits: Enjoy a collaborative work environment with opportunities for professional development.
- Why this job: Be at the forefront of marketing, driving impactful campaigns and collaborating with sales teams.
- Qualifications: Degree in Marketing or related field; 2+ years of relevant experience required.
- Other info: Ideal for data-driven individuals who thrive in fast-paced environments.
The predicted salary is between 28800 - 43200 £ per year.
We are seeking an experienced and dynamic Marketing Lead with a strong background in lead generation and sales team collaboration. This role will be pivotal in developing and executing marketing strategies that drive high-quality leads and enhance sales performance. The ideal candidate is data-driven, collaborative, and skilled in digital marketing, content strategy, and campaign optimisation.
Key Responsibilities:
Lead Generation & Campaign Management
- Develop and execute lead generation strategies that align with sales goals.
- Plan, launch, and manage multi-channel campaigns (email, social media, content marketing, PPC, SEO) to drive inbound leads.
- Monitor and optimize campaigns to improve conversion rates and ROI.
- Work closely with the sales team to ensure alignment on lead quality, feedback, and revenue targets.
- Develop and maintain a lead scoring system to prioritize high-potential prospects.
- Create and deliver regular reports and insights to the sales team, identifying key metrics and areas for improvement.
- Collaborate with relevant stakeholders to create compelling assets that resonate with target audiences across stages of the buyer journey.
- Ensure messaging consistency across all channels, with a strong focus on value propositions that support sales efforts.
Data Analysis & Reporting
- Track and analyse campaign performance and lead metrics, utilizing insights to refine and improve strategies.
- Prepare and present monthly performance reports to leadership and sales teams.
- Use analytics tools (e.g., Google Analytics, CRM, marketing automation software) to measure the effectiveness of campaigns.
Product Development
- Collaborate with product teams to provide insights into market demands and contribute to new product launches.
Brand Management
- Ensure all marketing efforts align with the brand’s image and messaging.
- Plan, organise, and promote company events, liaising with suppliers to secure essential materials, branded goods, and services for both events and promotional activities, ensuring seamless execution and high attendance.
Qualifications & Experience:
- Degree in Marketing or related field
- Minimum of 2 years in a similar position.
- Previous marketing experience preferred.
- Excellent communication skills (both written and verbal).
- Proficiency in social media platforms.
- Strong organisational and multitasking abilities.
- Familiarity with office software (e.g., Microsoft Office).
- Must be able to work independently as well as a team player.
- Strong interpersonal and presentation skills.
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Marketing Lead employer: Suretank
Contact Detail:
Suretank Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing and lead generation. This will not only help you understand the current landscape but also allow you to speak confidently about innovative strategies during your interview.
✨Tip Number 2
Network with professionals in the marketing field, especially those who have experience in lead generation and sales collaboration. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in lead generation and how you collaborated with sales teams. Highlighting measurable outcomes will demonstrate your impact and expertise.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to optimize campaigns. Familiarity with tools like Google Analytics will be a plus, so brush up on your ability to interpret data and derive actionable insights.
We think you need these skills to ace Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in lead generation and collaboration with sales teams. Use specific examples that demonstrate your success in developing marketing strategies and managing campaigns.
Craft a Compelling Cover Letter: In your cover letter, emphasize your data-driven approach and your ability to optimize campaigns. Mention your familiarity with digital marketing tools and how you've used them to improve lead quality and conversion rates.
Showcase Relevant Skills: Clearly outline your skills in campaign management, data analysis, and brand management. Provide examples of how you've tracked and analyzed campaign performance and how it led to actionable insights.
Highlight Collaboration Experience: Since this role requires working closely with sales teams, include examples of past collaborations. Discuss how you ensured alignment on lead quality and revenue targets, and how you communicated insights effectively.
How to prepare for a job interview at Suretank
✨Showcase Your Data-Driven Approach
Be prepared to discuss specific examples of how you've used data to drive marketing decisions. Highlight your experience with analytics tools and how you've optimized campaigns based on performance metrics.
✨Demonstrate Collaboration Skills
Since this role requires close collaboration with sales teams, share instances where you've successfully worked with cross-functional teams. Emphasize your ability to align marketing strategies with sales goals.
✨Prepare for Campaign Management Questions
Expect questions about your experience in managing multi-channel campaigns. Be ready to explain your process for planning, launching, and optimizing campaigns across various platforms like email, social media, and PPC.
✨Communicate Your Brand Management Experience
Discuss your understanding of brand consistency and how you've ensured that marketing efforts align with a company's image. Share examples of events or promotional activities you've organized and their impact on brand visibility.
