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- Tasks: Drive eCommerce and digital marketing for innovative B2B brands, enhancing website performance and customer engagement.
- Company: Join Surespan, a leading manufacturer known for innovative roof access solutions.
- Benefits: Enjoy a competitive salary, stable hours, and a supportive team environment.
- Other info: Work in a dynamic setting with early finishes on Fridays and company events.
- Why this job: Make a real impact in a hands-on role with exciting growth opportunities.
- Qualifications: 2-4 years in eCommerce or digital marketing, with skills in WooCommerce and HubSpot.
The predicted salary is between 35000 - 35000 £ per year.
Company Overview: Surespan is a leading manufacturer renowned for our innovative roof access solutions and bespoke engineering capabilities. Our passionate team is committed to delivering high-quality products that meet diverse project needs.
Summary: Working primarily across Access Panels Direct and Chequer Plate Direct, with scope across the wider Surespan Group portfolio as the function grows.
Mission: Own day-to-day eCommerce, website performance and digital marketing execution across key B2B manufacturing brands, turning traffic, enquiries and CRM activity into measurable commercial growth.
Core scope:
- Manage WooCommerce and WordPress websites, including product uploads, pricing, imagery, technical content, promotions, launches and day-to-day site maintenance.
- Improve conversion through better page structure, calls to action, forms, checkout flow, site speed, mobile usability and overall customer journey.
- Run HubSpot marketing operations: contacts, lists, workflows, lead scoring, lifecycle stages, forms, landing pages, email templates and reporting dashboards.
- Support offline conversion tracking and cleaner handover from marketing to sales, ensuring data connects to real revenue outcomes.
- Plan and execute campaigns across email, LinkedIn, organic search and paid media for B2B, trade and specification audiences, including CPD promotion.
- Brief designers and social media support on content, promotions, launch assets and SEO-led activity.
- Take ownership of the Google Ads agency relationship once onboarded: briefing, performance review, landing-page alignment, spend challenge and lead-quality oversight.
- Build retention and re-engagement email flows, monitor repeat-purchase behaviour, track competitor activity and use GA4, Search Console, HubSpot and AI tools to surface actions, not just reports.
Success measures:
- Stronger website conversion, enquiry volume and eCommerce revenue.
- Accurate product data, smoother launches and better on-site customer experience.
- Clearer CRM hygiene, attribution and sales handover.
- More qualified B2B leads, CPD bookings and campaign efficiency.
Profile required: Hands-on digital operator with 2-4+ years in eCommerce and/or digital marketing. Strong working knowledge of WooCommerce, WordPress, HubSpot, email marketing, GA4 and Search Console, plus sound Google Ads understanding. Commercially minded, detail-focused and comfortable working across B2B, trade or technical product environments.
Control line: Reports to the Marketing and Business Development Manager, working alongside graphic designers and a social media manager. This is a hands-on ownership role, not a passive coordination post.
What We Offer:
- Competitive salary (dependent on experience).
- Stable working hours with an early finish on Fridays.
- Supportive team environment.
How to Apply: Please submit your CV and a brief cover letter outlining your suitability for the role.
Pay: £35,000.00 per year.
Benefits:
- Company events.
- Company pension.
- Cycle to work scheme.
- On-site parking.
Ability to commute/relocate: Walsall WS9 0SW: reliably commute or plan to relocate before starting work (required).
Experience: E-commerce: 2 years (required).
Work authorisation: United Kingdom (required).
Work Location: In person.
No agencies or recruiters, please - we are managing this hire directly and any unsolicited CVs or candidate submissions will not be accepted or considered.
eCommerce & Digital Marketing Executive in Walsall employer: Surespan Ltd
Contact Detail:
Surespan Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce & Digital Marketing Executive in Walsall
✨Tip Number 1
Get your networking game on! Reach out to people in the eCommerce and digital marketing space, especially those who work at Surespan or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects, especially anything related to WooCommerce, WordPress, or digital marketing campaigns. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for the interview like it’s a big game day! Research Surespan’s products and their market position. Be ready to discuss how you can improve their website performance and drive eCommerce growth with specific examples from your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Surespan team.
We think you need these skills to ace eCommerce & Digital Marketing Executive in Walsall
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the eCommerce and digital marketing role. Highlight your experience with WooCommerce, WordPress, and HubSpot, as these are key for us. Use specific examples that showcase your skills in improving website performance and driving commercial growth.
Craft a Compelling Cover Letter: Your cover letter should be a chance to show off your personality and passion for the role. Explain why you're excited about working with Surespan and how your background aligns with our mission. Keep it concise but impactful!
Showcase Your Achievements: When detailing your experience, focus on measurable achievements. Did you increase conversion rates or improve customer engagement? We love numbers, so include stats that demonstrate your success in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Surespan Ltd
✨Know Your Stuff
Make sure you brush up on your knowledge of eCommerce platforms like WooCommerce and WordPress. Familiarise yourself with the latest trends in digital marketing, especially around B2B strategies. Being able to discuss specific examples of how you've improved website performance or managed campaigns will really impress.
✨Showcase Your Experience
Prepare to talk about your hands-on experience in eCommerce and digital marketing. Have concrete examples ready that demonstrate your ability to manage product uploads, improve conversion rates, and run successful email campaigns. This is your chance to shine, so make it count!
✨Ask Smart Questions
Interviews are a two-way street, so come armed with thoughtful questions about Surespan's current digital marketing strategies and future goals. This shows you're genuinely interested in the role and helps you gauge if the company is the right fit for you.
✨Be Data-Driven
Since the role involves tracking and improving metrics, be prepared to discuss how you've used tools like Google Analytics, HubSpot, or GA4 in your previous roles. Highlight any specific results you've achieved through data analysis, as this will demonstrate your commercial mindset and attention to detail.