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- Tasks: Drive eCommerce and digital marketing for innovative B2B brands, enhancing website performance and customer engagement.
- Company: Join Surespan, a leader in roof access solutions with a passion for quality and innovation.
- Benefits: Enjoy a competitive salary, stable hours, company events, and a supportive team environment.
- Other info: Work in a dynamic environment with opportunities for professional development and career growth.
- Why this job: Make a real impact in a hands-on role that drives measurable commercial growth.
- Qualifications: 2-4 years in eCommerce or digital marketing, with skills in WooCommerce, WordPress, and HubSpot.
The predicted salary is between 35000 - 35000 £ per year.
Company Overview: Surespan is a leading manufacturer renowned for our innovative roof access solutions and bespoke engineering capabilities. Our passionate team is committed to delivering high-quality products that meet diverse project needs.
Summary: Working primarily across Access Panels Direct and Chequer Plate Direct, with scope across the wider Surespan Group portfolio as the function grows.
Mission: Own day-to-day eCommerce, website performance and digital marketing execution across key B2B manufacturing brands, turning traffic, enquiries and CRM activity into measurable commercial growth.
Core scope:
- Manage WooCommerce and WordPress websites, including product uploads, pricing, imagery, technical content, promotions, launches and day-to-day site maintenance.
- Improve conversion through better page structure, calls to action, forms, checkout flow, site speed, mobile usability and overall customer journey.
- Run HubSpot marketing operations: contacts, lists, workflows, lead scoring, lifecycle stages, forms, landing pages, email templates and reporting dashboards.
- Support offline conversion tracking and cleaner handover from marketing to sales, ensuring data connects to real revenue outcomes.
- Plan and execute campaigns across email, LinkedIn, organic search and paid media for B2B, trade and specification audiences, including CPD promotion.
- Brief designers and social media support on content, promotions, launch assets and SEO-led activity.
- Take ownership of the Google Ads agency relationship once onboarded: briefing, performance review, landing-page alignment, spend challenge and lead-quality oversight.
- Build retention and re-engagement email flows, monitor repeat-purchase behaviour, track competitor activity and use GA4, Search Console, HubSpot and AI tools to surface actions, not just reports.
Success measures:
- Stronger website conversion, enquiry volume and eCommerce revenue.
- Accurate product data, smoother launches and better on-site customer experience.
- Clearer CRM hygiene, attribution and sales handover.
- More qualified B2B leads, CPD bookings and campaign efficiency.
Profile required: Hands-on digital operator with 2-4+ years in eCommerce and/or digital marketing. Strong working knowledge of WooCommerce, WordPress, HubSpot, email marketing, GA4 and Search Console, plus sound Google Ads understanding. Commercially minded, detail-focused and comfortable working across B2B, trade or technical product environments.
Control line: Reports to the Marketing and Business Development Manager, working alongside graphic designers and a social media manager. This is a hands-on ownership role, not a passive coordination post.
What We Offer:
- Competitive salary (dependent on experience).
- Stable working hours with an early finish on Fridays.
- Supportive team environment.
How to Apply: Please submit your CV and a brief cover letter outlining your suitability for the role.
Pay: £35,000.00 per year.
Benefits:
- Company events.
- Company pension.
- Cycle to work scheme.
- On-site parking.
Ability to commute/relocate: Walsall WS9 0SW: reliably commute or plan to relocate before starting work (required).
Experience: E-commerce: 2 years (required).
Work authorisation: United Kingdom (required).
Work Location: In person.
No agencies or recruiters, please - we are managing this hire directly and any unsolicited CVs or candidate submissions will not be accepted or considered.
eCommerce & Digital Marketing Executive in Birmingham employer: Surespan Ltd
Contact Detail:
Surespan Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce & Digital Marketing Executive in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce and digital marketing space, especially those who work at Surespan or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects, especially anything related to WooCommerce, WordPress, or digital marketing campaigns. This gives us a taste of what you can bring to the table.
✨Tip Number 3
Prepare for the interview by researching Surespan's products and recent marketing efforts. We love candidates who are genuinely interested in our mission and can discuss how they can contribute to our growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you're serious about joining our team.
We think you need these skills to ace eCommerce & Digital Marketing Executive in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the eCommerce and digital marketing role. Highlight your experience with WooCommerce, WordPress, and HubSpot, as these are key for us. Show off your skills in a way that aligns with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Keep it brief but impactful. Explain why you’re the perfect fit for our team and how your past experiences can help us achieve our goals. Don’t forget to mention your passion for digital marketing!
Showcase Your Achievements: When detailing your experience, focus on measurable achievements. Did you improve website conversion rates or boost email engagement? We love numbers, so share those stats to show us what you can bring to the table!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Surespan Ltd
✨Know Your Stuff
Make sure you brush up on your knowledge of eCommerce platforms like WooCommerce and WordPress. Familiarise yourself with the latest trends in digital marketing, especially around B2B strategies. Being able to discuss specific tools and techniques will show that you're not just a candidate, but a potential asset.
✨Showcase Your Experience
Prepare to share concrete examples from your past roles where you've successfully managed website performance or executed digital marketing campaigns. Use metrics to back up your claims—like improved conversion rates or increased enquiry volumes—to demonstrate your impact.
✨Ask Smart Questions
Come prepared with insightful questions about Surespan's current digital marketing strategies or their goals for the eCommerce function. This shows your genuine interest in the role and helps you understand how you can contribute to their success.
✨Be Ready to Discuss Tools
Since the role involves using HubSpot, GA4, and Google Ads, be ready to discuss your experience with these tools. Highlight any specific campaigns you've run or insights you've gained from using analytics tools, as this will illustrate your hands-on expertise.