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- Tasks: Lead new business growth and drive innovative sales strategies in diagnostics.
- Company: Join SureScreen Diagnostics, a forward-thinking leader in bespoke diagnostic solutions.
- Benefits: Enjoy a friendly environment, competitive salary, and opportunities for professional growth.
- Other info: Flexible working options available in a dynamic, supportive team.
- Why this job: Make a real impact by shaping the future of diagnostic products and services.
- Qualifications: Proven success in business development and strong leadership skills required.
The predicted salary is between 50000 - 60000 ÂŁ per year.
SureScreen Diagnostics are an innovative and forward‑thinking company creating bespoke diagnostic solutions, products and tailored services for organisations across the UK and Europe for over 25 years. Our mission is to provide the best quality diagnostic products that meet and exceed customers' expectations at a fair price. We pride ourselves on having a diverse range of talented, hardworking and dynamic individuals within our team. We provide a friendly, challenging and rewarding environment that will help individuals expand their knowledge, build connections and grow professionally.
Job Purpose
Own and drive new business growth, identifying and winning opportunities through proactive sales, exhibitions, tenders, market engagement & feedback, and targeted new product campaigns.
Key Accountabilities and Responsibilities
- Leadership (People & Performance)
- Lead and develop the new business team (lead generation and BDMs), coaching to maximise performance and conversion.
- Own new business revenue targets and pipeline coverage, setting clear KPIs and driving accountability and continuous improvement.
- Assess and review competitors.
- Oversee and manage the CRM including data, staff training and use of the software.
- Ensure work cross‑functionally with Marketing, Operations and Core Business to deliver growth initiatives.
- Drive Growth
- Design and execute targeted campaigns across products, customer segments and geographies to build a high‑quality pipeline.
- Drive lead generation through proactive outreach and data‑led targeting, converting opportunities through to first sale and structured handover.
- Prioritise opportunities based on strategic value, margin and conversion potential.
- Feed market intelligence into pricing, product and commercial strategy.
- Tenders
- Identify, qualify and lead end‑to‑end tender submissions, ensuring high‑quality and competitive responses.
- Track outcomes and refine approach to improve win rates.
- Feed tender insights into wider commercial and product strategy.
- Shows & Events
- Identify, attend and exhibit at key industry events to drive pipeline growth and brand visibility.
- Maximise ROI through structured pre‑ and post‑event lead conversion activity.
- Capture market and competitor insight to inform strategy.
- New Products & Services Campaigns
- Identify opportunities through market insight and customer feedback, shaping new products and services aligned to business capability.
- Support development, validation and commercial readiness through cross‑functional collaboration.
- Lead go‑to‑market campaigns across defined segments and geographies, driving launch, adoption and early revenue.
Key Relationships
- Internal
- Core Business Team
- Technical Manager
- Quality
- Regulatory
- Marketing
- IT Manager
- External
- Clients
- Prospective Clients
- Tender contacts
Qualifications, skills, and experience
- Proven success in new business development within diagnostics, life sciences or a technical B2B environment.
- Experience building and driving high‑performing sales teams.
- Strong track record in pipeline generation, sales campaigns and full‑cycle deal closure.
- Experience with tenders and contract acquisition.
- Strong commercial acumen, including pricing, margin and KPI‑driven performance.
- CRM experience (e.g. MS Dynamics, Salesforce, or equivalent).
- Ability to analyse market data and identify growth opportunities.
- Confident presenter with strong written and verbal communication skills.
- Well organised with strong attention to detail.
- High sense of urgency and strong drive for results.
- Proactive, self‑motivated and commercially minded.
The position is full time Monday to Thursday 8‑4.30 and Friday 8‑4. Office based with some working from home available.
New Business Sales Manager employer: SureScreen Group
Contact Detail:
SureScreen Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land New Business Sales Manager
✨Tip Number 1
Get to know the company inside out! Research SureScreen Diagnostics, their products, and their mission. This way, when you get that interview, you can show them you're not just another candidate but someone who genuinely cares about what they do.
✨Tip Number 2
Network like a pro! Attend industry events and connect with people in the diagnostics field. You never know who might have a lead or insight that could help you land that New Business Sales Manager role.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience in new business development and how it aligns with the role. Tailor your examples to show how you can drive growth and lead a high-performing team at SureScreen.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the SureScreen team and contributing to our mission.
We think you need these skills to ace New Business Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the New Business Sales Manager role. Highlight your experience in new business development, especially in diagnostics or B2B environments. We want to see how your skills align with our mission and values!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about driving new business growth and how you can contribute to our team. Be sure to mention specific examples of your past successes in sales campaigns and pipeline generation.
Showcase Your Achievements: When filling out your application, don’t just list your responsibilities—show us your achievements! Use numbers and metrics to demonstrate how you've driven results in previous roles. We love seeing concrete evidence of your impact!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, we can't wait to hear from you!
How to prepare for a job interview at SureScreen Group
✨Know Your Stuff
Before the interview, dive deep into SureScreen Diagnostics and their products. Understand their mission and how they create bespoke diagnostic solutions. This will not only show your genuine interest but also help you align your experience with their goals.
✨Showcase Your Sales Savvy
Prepare to discuss specific examples of your success in new business development, especially in diagnostics or B2B environments. Highlight your experience with pipeline generation and sales campaigns, as this is crucial for the role.
✨Be a Team Player
Since the role involves leading a team, be ready to talk about your leadership style. Share how you've coached teams to maximise performance and how you’ve collaborated cross-functionally to drive growth initiatives.
✨Ask Insightful Questions
Prepare thoughtful questions about their current market strategies, upcoming product launches, or how they measure success in new business development. This shows that you're not just interested in the job, but also in contributing to their future success.