At a Glance
- Tasks: Design and deliver impactful marketing strategies for local branches to drive business growth.
- Company: Join SureCare, a leading provider of compassionate care services across the UK.
- Benefits: Enjoy 25 days holiday, pension contributions, and professional development opportunities.
- Other info: Collaborate in a supportive, values-led environment with excellent career growth potential.
- Why this job: Make a real difference in people's lives while shaping the future of our brand.
- Qualifications: Proven marketing experience with strong skills in social media and analytics.
The predicted salary is between 40000 - 40000 £ per year.
SureCare is delighted to be recruiting a Local Brand Marketing Manager to support our network of local branches with the design and delivery of effective marketing strategies and campaigns to support business growth. The Local Brand Marketing Manager is responsible for designing and delivering local marketing support and strategies to our network of franchisees. Working in partnership with the wider marketing team, head office staff and regional managers, you will help branches with their specific marketing campaigns.
Key Information
- Salary: Up to £40,000 (dependent on experience)
- Reports to: Commercial Director
- Role Type: Office-based (Chester), with the option to work from home. Home-working arrangements will be discussed and agreed upon based on business needs.
- Closing Date: Friday 7th August
Responsibilities
- Creating and updating new artwork in line with brand guidelines.
- Managing and creating video content, including SureCare’s image bank, for all marketing messages including Franchise Recruitment for new and existing branches.
- In conjunction with the Head of Marketing and Commercial Director, managing the PR/Marketing calendar.
- Working with Regional Commercial Managers to identify branches who would be in need of local marketing support.
- Build individual marketing plans and campaigns for branches that align with their overall business goals including Website optimisation & user experience, SEO, Social Media, Paid Advertising, PR.
- Identifying action plans for Franchise Owners.
- Tracking the effectiveness of marketing actions via data and reporting.
- Managing suppliers to ensure an effective and reliable service is being received by SureCare and the SureCare network.
Experience
- Proven marketing experience with an understanding of building local marketing plans to include online (Social Media, SEO, Google ads) and offline, PR, print, events.
- Proficiency in website management (WordPress would be an advantage).
- Hands-on experience with social media platforms and content creation tools.
- Strong analytical skills and familiarity with tools such as Google Analytics.
- Excellent communication and organisational skills.
- Creative mindset with a keen eye for detail.
Why Join Us?
- Take on a pivotal role within a nationally recognised, fast-growing franchise brand.
- Influence real change and performance across multiple territories.
- Collaborate closely with experienced leaders and entrepreneurial franchise partners.
- Join a culture that champions inclusivity, support, and shared values.
- 25 days holiday + bank holidays
- Pension (employer contribution)
- Professional development and training support
- Company social events
- Free on-site parking
- Complimentary tea, coffee, and refreshments provided in the office
This is a fantastic opportunity to join an engaging, established team at an exciting time. Be part of a growing organisation that’s making a real difference nationwide. At SureCare, you’ll help shape our future, strengthening our brand, expanding our reach, and fostering a positive, values-led culture. If you’re passionate about delivering support to our network of local branches with the design and delivery of effective marketing strategies and campaigns to support business growth, we welcome your expertise. Take the next step and become an integral part of the SureCare journey.
Local Brand Marketing Manager in Chester employer: SureCare Community Services Ltd
At SureCare, we pride ourselves on being an exceptional employer that values your contributions and supports your professional growth. Located in Chester, our office-based environment offers flexibility with home-working options, a commitment to inclusivity, and a culture that champions shared values. With competitive benefits including 25 days holiday, pension contributions, and opportunities for professional development, joining our team means making a meaningful impact in the lives of those we serve while working alongside dedicated professionals in a supportive atmosphere.
Contact Details:
SureCare Community Services Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Local Brand Marketing Manager in Chester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SureCare Community Services Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SureCare Community Services Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SureCare Community Services Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SureCare Community Services Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Local Brand Marketing Manager in Chester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SureCare Community Services Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SureCare Community Services Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about SureCare Community Services Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SureCare Community Services Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SureCare Community Services Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SureCare Community Services Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
