At a Glance
- Tasks: Lead and build a marketing function to drive growth and transformation.
- Company: Join SureCare, a fast-growing franchise brand making a real difference.
- Benefits: Competitive salary, 25 days holiday, pension contributions, and a supportive culture.
- Other info: Collaborate with experienced leaders and enjoy high visibility at board level.
- Why this job: Shape the future of a national brand and influence real change.
- Qualifications: 15-25+ years in marketing leadership with a focus on growth.
The predicted salary is between 60000 - 80000 £ per year.
SureCare is seeking a senior, commercially driven Head of Marketing to build and lead a marketing function from the ground up, while playing a key role in wider business growth and transformation. This is a high-impact leadership role with responsibility not only for marketing, but for shaping how the business drives enquiry generation, conversion, customer growth, and brand performance across a national franchise network. We are looking for someone who can combine strategic leadership with hands-on delivery, and who has experience operating within growth-focused, complex, or PE-backed environments.
Key Information
- Location: Flexible / Chester HQ
- Reporting to: Senior Leadership Team
- Salary: Competitive (Dependent on Experience)
Role Purpose
To design and deliver a commercially focused marketing and growth strategy that drives:
- Clear KPI-led reporting and performance visibility
- Franchisee Lead Generation
- Sustainable revenue growth across the network
- Improved enquiry generation, handling, and conversion performance
- Stronger private fee payer pipeline and brand positioning
- Recruitment attraction and employer brand strength
Key Responsibilities
Strategic & Commercial
- Develop and implement a national marketing and commercial growth strategy
- Lead commercial transformation initiatives, aligning marketing, sales, and client engagement
- Introduce structured enquiry handling and conversion frameworks
- Build KPI-based reporting to improve pipeline visibility and decision-making
- Support investment readiness, growth planning, and potential M&A activity
Marketing & Brand
- Define and execute a multi-channel marketing strategy (digital, local, national)
- Lead brand development and positioning, ensuring consistency across the network
- CRM implementation
- Data-driven and AI-enabled reporting
Operational Delivery
- Improve enquiry quality and conversion into customers
- Develop toolkits and frameworks for franchisees to improve local delivery
- Align marketing activity with:
- Workforce recruitment needs
- Local market dynamics
- Regulatory and operational realities
Leadership
- Build and lead a scalable marketing function/team
- Manage agency relationships and marketing budgets
- Operate at senior leadership level, contributing to board-level discussions and strategy
Candidate Profile
We are targeting a senior commercial and marketing leader with a strong track record in driving growth and transformation.
- 15–25+ years’ experience across marketing and commercial leadership roles
- Proven success driving revenue growth (e.g., double-digit YoY)
- Experience in:
- Multi-site, franchise, or network-led businesses
- Healthcare, care, or people-led service sectors (preferred)
Strong capability in:
- Enquiry generation and conversion optimisation
- CRM implementation and pipeline management
- KPI-led reporting and commercial performance tracking
Highly Desirable
- Experience in high-growth environments
- Exposure to:
- Investment readiness
- M&A support or integration
- Able to generate marketing revenue streams
Experience in digital and brand transformation programmes
Key Characteristics
- Commercially focused and results-driven
- Strategic thinker with ability to execute hands-on
- Comfortable operating in ambiguous or build-phase environments
- Strong influencer at executive and board level
- Able to balance:
- Customer growth
- Workforce/recruitment challenges
- Operational realities
Why This Role Is Different
- Opportunity to build a marketing & commercial function from near zero
- Direct influence on business growth, transformation, and direction
- High visibility at leadership and board level
- Ability to shape a scalable growth engine across a national network
Why Join Us
- Take on a pivotal role within a nationally recognised, fast-growing franchise brand
- Influence real change and performance across multiple territories
- Collaborate closely with experienced leaders and entrepreneurial franchise partners
- Join a culture that champions inclusivity, support, and shared values
25 days holiday + bank holidays
Pension (employer contribution)
Make a real difference! This is a fantastic opportunity to join an engaging, established team at an exciting time. Be part of a growing organisation that’s making a real difference nationwide. At SureCare, you’ll help shape our future, strengthening our brand, expanding our reach, and fostering a positive, values-led culture. If you’re passionate about delivering operational excellence and supporting success across a diverse franchise network, we welcome your expertise. Take the next step and become an integral part of the SureCare journey.
Head of Marketing in Chester employer: SureCare Community Services Ltd
SureCare is an exceptional employer that offers a unique opportunity to lead and shape a marketing function within a nationally recognised franchise brand. With a strong focus on inclusivity and support, employees benefit from a collaborative work culture, competitive salary, and generous holiday allowances, all while making a meaningful impact across multiple territories. Join us to drive real change and growth in a dynamic environment that values your expertise and fosters professional development.
Contact Details:
SureCare Community Services Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Chester
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and strategies. This is your chance to shine and demonstrate how you can drive growth and transformation.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and challenges. Bring fresh ideas to the table that align with their goals, especially around enquiry generation and brand positioning.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at SureCare.
We think you need these skills to ace Head of Marketing in Chester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in building marketing functions and driving growth, as these are key for us at SureCare. Use specific examples that showcase your strategic leadership and hands-on delivery.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for marketing and how you can contribute to our mission at SureCare. Be sure to mention your experience in multi-site or franchise environments, as this will resonate with us.
Showcase Your Achievements:When detailing your past roles, focus on quantifiable achievements. We love numbers! Whether it’s revenue growth or successful campaigns, make sure to include metrics that demonstrate your impact in previous positions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at SureCare Community Services Ltd
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your ability to drive revenue growth. Brush up on key metrics like YoY growth rates and conversion statistics. Be ready to discuss how you've used data to inform your strategies in previous roles.
✨Showcase Your Strategic Vision
This role requires a blend of strategic leadership and hands-on delivery. Prepare to articulate your vision for a national marketing strategy. Think about how you would align marketing with sales and client engagement to drive enquiry generation and conversion.
✨Demonstrate Your Leadership Style
You'll be building and leading a marketing function from scratch, so it's crucial to convey your leadership style. Share examples of how you've successfully managed teams and agency relationships, and how you foster collaboration across departments.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills in ambiguous environments. Think of scenarios where you've had to navigate complex challenges, such as M&A activities or brand transformations, and be ready to discuss your approach and outcomes.
