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- Tasks: Lead digital analytics to enhance user experience and improve digital performance.
- Company: Breast Cancer Now, a leading charity dedicated to breast cancer research and support.
- Benefits: Hybrid working, attractive benefits package, and a chance to make a real impact.
- Why this job: Use your data skills to drive meaningful change in the lives of those affected by breast cancer.
- Qualifications: Experience in digital analytics, GA4, GTM, and a passion for improving user experiences.
- Other info: Join a diverse team committed to equity and inclusion while working in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
We’re Breast Cancer Now, the research and support charity. We’re the place to turn to for anything and everything to do with breast cancer. However you’re experiencing breast cancer, we’re here. The brightest minds in breast cancer research are here. Making life‑saving research happen in labs across the UK and Ireland. Support services, trustworthy breast cancer information and specialist nurses are here. Ready to support you whenever you need it. Dedicated campaigners are here. Fighting for the best possible treatment, services and care for anyone affected by breast cancer.
About the role
As the Senior digital insight analyst, you’ll lead on our digital analytics to ensure we have high quality, reliable insight that drives better user experience across all our digital products and improves our digital performance. You’ll take ownership of Google Analytics 4 (GA4) and Google Tag Manager (GTM), ensuring our tracking and reporting is accurate, insightful, and aligned with our broader data strategy. Working closely with internal teams and external agencies, you’ll embed robust tagging, maintain clear measurement standards and develop accessible dashboards that inform decision‑making across the organisation. A key part of your role will be turning data into actionable insight. You’ll analyse user journeys, identify friction points from ecommerce tracking, run A/B tests, and identify opportunities for growth; your work will help us connect more meaningfully with our audiences. You’ll help us make the most of our digital data, combining it with data from our CRM and other sources to generate joined‑up, actionable insights. Your work will support website optimisation, content decisions, product development and user experience improvements.
About you
You bring strong hands‑on experience in digital analytics and a passion for using data to improve user experience and drive meaningful change. You are confident in:
- Implementing and debugging GA4 and GTM
- Analysing website performance and user journeys
- Running A/B or multivariate tests to improve conversion and engagement
- Presenting complex findings clearly into stories that influence decisions
- Supporting others to build their confidence in data
Whether your background is in the charity sector or elsewhere, you’re curious about emerging digital trends and motivated by the opportunity to make digital experiences more inclusive, engaging, and impactful.
Primary location of role and hybrid working
This role is primarily based in our London office. Our hybrid working model allows you to work up to 3 days per week at home.
When applying
We hope you choose to apply for this role. To support your application, you’ll be asked to submit your anonymised CV and a supporting statement. Please refer to the essential criteria on the person specification and clearly provide as much information as you can with examples, to demonstrate how and where you meet the criteria. If you’ve any immediate questions please email Recruitment@breastcancernow.org.
Our commitment to equity, diversity and inclusion
We’re committed to promoting equity, valuing diversity and creating an inclusive environment – for everyone who works for us, works with us, supports us and who we support.
Closing date: 19 January 2026
Interview date: First interviews: w/c 19 January 2026 9am Second interviews: w/c 26 January 2026
We reserve the right to close this advert early. Therefore, to avoid disappointment please submit your application as soon as possible, if you’re interested in this opportunity.
How to apply
Please apply online via the link provided.
Senior digital insight analyst employer: Supporter Care Team
Contact Detail:
Supporter Care Team Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior digital insight analyst
✨Tip Number 1
Get to know the company inside out! Research Breast Cancer Now, their mission, and recent projects. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend relevant events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience with GA4 and GTM can solve real problems for Breast Cancer Now. Use examples that highlight your skills in data analysis and user experience.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to reinforce your enthusiasm for the role and keep you top of mind.
We think you need these skills to ace Senior digital insight analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Senior Digital Insight Analyst. Highlight your experience with GA4, GTM, and any relevant analytics projects you've worked on. We want to see how your skills align with what we're looking for!
Craft a Compelling Supporting Statement: Your supporting statement is your chance to shine! Use it to tell us about specific examples where you've turned data into actionable insights. Show us how you've improved user experiences in the past – we love a good story!
Show Your Passion for Data: We’re looking for someone who’s not just skilled but also passionate about using data to drive change. In your application, let us know what excites you about digital analytics and how you stay updated on emerging trends. We want to feel your enthusiasm!
Apply Early!: Don’t wait until the last minute to submit your application. We reserve the right to close the advert early, so get your CV and supporting statement in as soon as you can. Head over to our website and apply today!
How to prepare for a job interview at Supporter Care Team
✨Know Your Analytics Inside Out
Make sure you’re well-versed in Google Analytics 4 and Google Tag Manager. Brush up on your skills and be ready to discuss specific examples of how you've implemented and debugged these tools in previous roles. This will show that you’re not just familiar with the software, but that you can use it effectively to drive insights.
✨Turn Data into Stories
Prepare to present complex data findings in a clear and engaging way. Think about how you can turn numbers into narratives that influence decisions. Practise explaining your past projects where you transformed data into actionable insights, as this is crucial for the role.
✨Showcase Your Curiosity
Demonstrate your passion for emerging digital trends and how they can enhance user experience. Be ready to discuss recent developments in digital analytics and how you think they could apply to Breast Cancer Now’s mission. This shows that you’re not just looking for a job, but that you genuinely care about making a difference.
✨Prepare for A/B Testing Questions
Since running A/B tests is a key part of the role, come prepared with examples of tests you’ve conducted in the past. Be ready to discuss what you learned from those tests and how they impacted user engagement or conversion rates. This will highlight your hands-on experience and analytical mindset.
