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- Tasks: Lead digital marketing strategy and optimise campaigns for our boutique hotel brand.
- Company: Join The Signet Collection, an award-winning group of design-led boutique hotels.
- Benefits: Hybrid work model, creative environment, and opportunities for professional growth.
- Why this job: Make a real impact in elevating brand awareness and guest experiences.
- Qualifications: Experience in digital marketing, data analysis, and campaign management.
- Other info: Collaborative culture with a focus on storytelling and premium hospitality.
The predicted salary is between 36000 - 60000 £ per year.
We have an incredible opportunity for a Head of Digital Marketing to join our growing team at The Signet Collection, an award-winning brand of boutique hotels across the UK. The Signet Collection is a growing family of design-led boutique hotels in remarkable locations — where story, soul, and style come together.
We're looking for a data-savvy digital marketer to lead the digital and online strategy for our growing brand Signet Collection, elevating brand awareness, driving direct revenue, and delivering best‑in‑class digital experiences across our hotels. You will own performance marketing, reporting, analytics, content, and channel optimisation to ensure every touchpoint reflects our premium hospitality brand.
This is a full time, hybrid role working between our Support Office in Newbury, Berkshire, with occasional travel to our sister hotels across the Group.
What You'll Do- Lead our digital marketing strategy across web, social, email, and paid media, ensuring every touchpoint reflects our premium brand.
- Use data, analytics, and reporting tools (Google Analytics, Meta Suite, PowerBI/Tableau preferred) to optimise campaigns, track performance, and guide decision‑making.
- Manage digital campaigns end‑to‑end; from planning to execution - driving guest acquisition, retention, and conversion.
- Own paid media activity (PPC, paid social, retargeting), continuously testing and refining for stronger ROI.
- Oversee content and storytelling across website, newsletters, and social channels, ensuring high-quality visuals and on‑brand messaging.
- Optimise website UX, content, and conversion pathways to enhance digital guest experience and direct bookings.
- Collaborate with on-site teams, PR, Revenue, and creative partners to deliver integrated, high-impact digital activity across the Group.
Ready to make your mark with an award-winning boutique hotel group? Apply today and help us tell the story of The Signet Collection.
Head of Digital Marketing in Newbury employer: Support Team
Contact Detail:
Support Team Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing in Newbury
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and successes. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can elevate their brand awareness and drive revenue through innovative strategies. Tailor your answers to reflect their values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining The Signet Collection family and contributing to our story.
We think you need these skills to ace Head of Digital Marketing in Newbury
Some tips for your application 🫡
Show Your Passion for Digital Marketing: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how your passion aligns with our brand's story and style. Share specific examples of campaigns you've led or strategies you've implemented that reflect your love for the industry.
Be Data-Driven: Since we're looking for a data-savvy marketer, make sure to highlight your experience with analytics tools like Google Analytics or PowerBI. We want to know how you've used data to optimise campaigns and drive results in your previous roles. Numbers speak volumes!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that match the Head of Digital Marketing role. Show us how you can elevate our brand awareness and enhance guest experiences across our hotels.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team at The Signet Collection!
How to prepare for a job interview at Support Team
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Familiarise yourself with Google Analytics, Meta Suite, and any other platforms mentioned in the job description. Being able to discuss how you've used these tools in past roles will show your expertise and readiness for the position.
✨Showcase Your Data Savvy Skills
Prepare to discuss specific examples of how you've used data to drive marketing decisions. Think about campaigns you've optimised based on analytics and be ready to share the results. This will demonstrate your ability to lead a data-driven strategy, which is crucial for the Head of Digital Marketing role.
✨Highlight Your Campaign Management Experience
Be ready to talk about your experience managing digital campaigns from start to finish. Share stories that illustrate your planning, execution, and optimisation processes. This will help the interviewers see how you can take charge of their digital marketing strategy effectively.
✨Emphasise Collaboration and Storytelling
Since the role involves working with various teams, prepare examples of successful collaborations in your previous jobs. Also, think about how you can weave storytelling into your marketing strategies. This will align perfectly with The Signet Collection's focus on character and soul in their brand.