Sales Director in Manchester

Sales Director – UK-wide /
Support Office, with regular venue travel

About Us

Lane7 is the UK's fastest growing and biggest independent boutique bowling destination. We have multiple venues across our Lane7, Level X,
Gutterball and ML7 brands. Bowling has always been our thing - since launch in
2013, but really, we're all your best nights in one: Pool, golf, darts,
karaoke, arcades and a ton of next-level gaming experiences, combined with
great drinks and fabulous food. A night with friends, date night, special
celebrations and private functions… we've got every occasion covered.

Could you be what we’re looking for?

The Sales
Director owns the strategy and delivery of corporate and large-group sales
across the Group. The role will build a consistently productive enquiry engine
with Marketing, improve conversion through rigorous coaching and performance
management, and create proactive local and national sales activity that does
not rely on inbound demand alone. It will also lead the Call Centre, using
smart automation and strong booking-system capability to make it easier for
guests to buy and for teams to sell.

The Role

This is a
hands-on commercial leadership role with clear accountability for profitable
sales growth. The Sales Director will move comfortably between strategy, data
and the sales floor: setting direction, inspecting the pipeline, coaching
teams, developing routes to market and removing friction from the guest booking
journey.

Revenue strategy and delivery

• Own
  and deliver the Group sales strategy, annual revenue plan and channel targets
  for corporate events and large B2C occasions.
• Drive sustainable growth in corporate, birthday, stag, hen and other
  large-group bookings, with clear focus on revenue, margin and repeat business.

Marketing and demand generation

• Work closely with Marketing to create a reliable flow of qualified
  enquiries, aligning campaigns, audiences, content, landing pages and response
  processes to commercial priorities.
• Agree shared funnel measures from lead generation through to booked
  revenue, ensuring both volume and lead quality are visible.

Sales leadership, coaching and conversion

• Lead, coach and develop the sales team to improve enquiry response,
  needs discovery, proposal quality, follow-up discipline, negotiation and
  conversion.
• Set
  clear expectations for speed to lead, contact attempts, pipeline hygiene,
  conversion and revenue per enquiry.
• Run
  an effective sales cadence including daily visibility of priorities, weekly
  pipeline and conversion reviews, regular call coaching and structured
  one-to-ones.
• Create consistent sales standards, playbooks and training across central
  and venue teams while retaining the flexibility to sell each local market.

Proactive and local sales

• Ensure the team proactively networks with existing guests, local
  employers, business groups, event organisers, hotels, universities and other
  relevant partners.
• Develop national and local account plans that convert relationships into
  repeatable revenue rather than one-off bookings.
• Equip venue teams to spot, capture and refer sales opportunities arising
  during guest visits.

Agency and partnership channels

• Own
  relationships and commercial performance with third-party agencies and
  intermediaries across B2B and B2C events.
• Develop new partnerships where they provide scalable access to valuable
  audiences without weakening direct-channel economics.

Product and proposition development

• Work with Commercial, Marketing and Operations to develop compelling,
  operationally deliverable and profitable packages for corporate events and
  large B2C occasions.
• Use
  guest feedback, lost-business analysis and sales insight to improve package
  architecture, pricing, inclusions and sales collateral.

Call Centre, systems and automation

• Lead the Call Centre as a revenue-generating and guest-service function,
  with clear standards for accessibility, response times, resolution and
  conversion.
• Simplify contact journeys and automate routine enquiries, follow-ups and
  administration where this improves speed and guest experience, without
  automating away valuable sales conversations.

Reporting and commercial control

• Produce a clear weekly and monthly view of lead volume, pipeline,
  conversion, booked revenue, average booking value, channel economics, activity
  and forecast accuracy.
• Provide credible forecasts and clear commentary on performance, risks,
  opportunities and required actions to the CEO and wider leadership team.

To Succeed in Lane7 you will have:

Required

• A
  strong record of leading multi-site or multi-channel sales teams and delivering
  material revenue growth against target.
• Demonstrable success improving enquiry conversion through coaching,
  process design, data and performance management.
• Experience generating both inbound and proactive outbound demand,
  including local business development and account management.
• Commercial experience of agency or third-party sales channels and an
  understanding of channel margin.
• Strong digital literacy, including practical knowledge of CRM, booking,
  telephony, automation and performance-reporting systems.
• Confident analytical and forecasting skills, with the ability to turn
  data into decisive action.
• An
  engaging leader and coach who can set high standards, challenge constructively
  and bring teams with them.
• Excellent communication, negotiation and stakeholder-management skills.

Preferred

• Experience in hospitality, leisure, competitive socialising, events,
  entertainment or another high-volume consumer business.
• Experience leading or transforming a call centre or central reservation’s
  function.
• Experience working with marketing automation, digital booking funnels
  and venue-level sales teams.
• Experience supporting new venue openings or rapid multi-site growth.

What We’ll Offer

• Salary - £60,000
• 28 days holiday per year (Plus 1 day holiday for
  every year worked - Up to 5 years)
• Private Health insurance & benefits through
  Vitality
• Company pension contribution
• Free bowling and activities for you and up to 3
  others when you aren’t working (off-peak time)
• 25% off food and drink
• Get involved with different social activities
  throughout the year through our team social calendar
• Annual team awards party
• Cycle2Work scheme partnered with Halfords
• Refer a friend scheme