Corporate Sales Manager – Birmingham and Leicester Venues
About Us
Lane7 is the UK's fastest growing and biggest independent
boutique bowling destination. We have multiple venues across our Lane7, Level
X, Gutterball and ML7 brands. Bowling has always been our thing - since launch
in 2013, but really, we're all your best nights in one: Pool, golf, darts,
karaoke, arcades and a ton of next-level gaming experiences, combined with
great drinks and fabulous food. A night with friends, date night, special
celebrations and private functions… we've got every occasion covered.
Could you be what we’re looking for?
The Corporate Sales Manager is responsible for the pre
booked sales performance of a portfolio of Lane7 Group venues, driving private
hire and groups revenue through proactive business development, account
management and exceptional enquiry management. The role owns the delivery of
revenue, conversion and pipeline targets for its venues, working closely with
General Managers, Marketing and Operations to maximise every commercial
opportunity.
Working as the commercial lead for your venues, you will
build strong local relationships, develop proactive sales plans and ensure
Lane7 is the first choice for corporate events, private hire and group
bookings.
The Role
As Corporate Sales Manager, you will own the pre booked
sales performance of an allocated portfolio of venues, driving pre-booked
revenue through proactive business development and account management. Day to
day, you will balance hands-on enquiry management and local
relationship-building with sales excellence, reporting and close collaboration
with General Managers, Marketing and Operations.
Key Responsibilities include:
Commercial Performance
- Take ownership of the commercial performance of
an allocated portfolio of venues. - Deliver agreed Group Revenue and Private Hire
targets. - Develop proactive sales plans for each venue,
identifying opportunities to grow revenue and market share. - Own your sales pipeline, maintaining accurate
forecasts and implementing recovery plans where performance is behind target.
Business Development
- Identify and win new corporate clients through
proactive outbound sales activity, networking, LinkedIn, referrals and local
business engagement. - Build and maintain a strong database of local
employers, decision makers and corporate contacts. - Generate new business opportunities across
corporate events, team building, Christmas parties, exclusive hire and group
bookings
Account Management
- Build long-term relationships with existing
corporate clients, encouraging repeat business and increased spend. - Conduct regular account reviews and identify
upselling and cross-selling opportunities.
Venue Ownership
- Build strong relationships with General Managers
to create commercially successful venues. - Visit venues regularly to understand local
markets, upcoming opportunities and operational priorities.
Sales Excellence
- Maintain accurate records within Bookedit and
CRM systems. - Provide accurate weekly forecasts, pipeline
reporting and commercial insight.
To be a success with Lane7, you’ll have:
- Proven B2B sales experience within hospitality,
leisure, events or a similar commercial environment. - Demonstrable success in new business development
and account management. - Strong commercial awareness with the ability to
analyse performance and identify growth opportunities. - Excellent communication, presentation and
negotiation skills. - Experience using CRM systems.
- Self-motivated, organised and comfortable
managing a portfolio of venues.
Preferred:
- Experience using Bookedit.
What We’ll Offer
- Salary - £35,000 Per Annum
- Plus performance bonus
- 28 days holiday per year (Plus 1 day holiday for
every year worked - Up to 5 years) - Private Health insurance & benefits through
Vitality - Company pension contribution
- Free bowling and activities for you and up to 3
others when you aren’t working (off-peak time) - 25% off food and drink
- Get involved with different social activities
throughout the year through our team social calendar - Annual team awards party
- Cycle2Work scheme partnered with Halfords
- Refer a friend scheme
#J-18808-Ljbffr
Corporate Sales Manager in Birmingham employer: Support Team
At The Signet Collection, we pride ourselves on being an exceptional employer that prioritises the wellbeing and growth of our team members. Located just outside Newbury, our Central Support office offers a flexible work environment where creativity and collaboration thrive, allowing you to connect with passionate individuals in the hospitality industry. With benefits like discounted rates across our hotels and restaurants, access to a comprehensive wellbeing hub, and a commitment to redefining boutique hospitality, we ensure that every Marketing Executive feels valued and empowered to make a meaningful impact.
