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- Tasks: Lead a dynamic marketing team and create impactful campaigns for safety products.
- Company: Join Supertouch, a leading UK manufacturer of Workwear and PPE with a purpose.
- Benefits: Enjoy a competitive salary, pension scheme, and 23 days annual leave.
- Why this job: Make a difference by promoting products that protect lives while growing your career.
- Qualifications: Degree in Marketing and experience in B2B marketing and team leadership.
- Other info: Be part of an ethically run family business committed to community support.
The predicted salary is between 36000 - 60000 £ per year.
Supertouch are protecting lives as one of the UK’s leading manufacturers and suppliers of Workwear and PPE. Known for a diverse range of high-quality safety products, you will be joining the company during an exciting period of product and market development where marketing will play a key role in the growth of the business.
Key Responsibilities
- Lead and develop the marketing department ensuring the team delivers high quality work.
- Collaborate with cross-functional teams to develop and execute the marketing strategy for Supertouch and associated brands, aligned with the company’s goals and values, ensuring a consistent brand experience across all applications.
- Monitor and analyse key performance indicators related to brand awareness, perception and engagement.
- Work with agencies and the internal team to produce high quality content for the website, social media and trade publications.
- Planning and leading photoshoots working with the product team and external photographers to produce quality content for our marketing materials and website.
- Work in partnership with the Digital Manager to maximise SEO performance of our websites, through the development of engaging content targeting key industrial verticals.
- Ensure the CRM system is calibrated effectively to track integrated below the line campaigns.
- Research end user requirements and develop demand pull lead generation programs, tracking progress and success through CRM.
- Develop and manage POS programs to ensure our products gain valuable presence in distributor trade counters.
- Ensure marketing brochures, documents and records are up to date with the latest information and aligned to industry vertical needs.
- Plan and oversee trade events aligned with business objectives.
- Take responsibility for the marketing budget monitoring and reporting on campaign ROI.
To be Successful in this Role
- Professional qualification, Masters or Degree in Marketing.
- Experience in leading a successful marketing team.
- B2B marketing experience with an in-depth knowledge of creating engaging, integrated campaigns.
- Exceptional creative and communication skills.
- Knowledge of SEO and digital marketing strategies.
- Experience in copy writing for a B2B audience.
- Be a team player who can work independently and collaboratively.
What’s on Offer
- Competitive salary
- Enrolment to company pension scheme
- 23 days annual leave (plus bank holidays)
About Supertouch
Established in 1996, Supertouch® specialises in the manufacture and supply of quality Personal Protective Equipment (PPE) and Workwear solutions. We employ over 60 people from our headquarters in Smethwick, West Midlands and over 500 people at our garment factory in Karachi and office in Islamabad, Pakistan. Our purpose is to protect lives. In doing so, we design, manufacture and supply high quality PPE and workwear, while as an ethically run family business, 50% of our profit goes to charities helping to raise people out of poverty, fight illness or gain an education in our communities. Find out more at supertouch.com.
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Marketing and Sales
Industries: Public Safety
Marketing Manager in Smethwick employer: Supertouch
Contact Detail:
Supertouch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Smethwick
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content, and any successful projects you've led. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by researching Supertouch and understanding their products and values. Tailor your answers to reflect how your experience aligns with their goals, especially in B2B marketing and brand engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the Supertouch team and contributing to their mission.
We think you need these skills to ace Marketing Manager in Smethwick
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in leading marketing teams and creating engaging B2B campaigns. We want to see how your skills align with our goals at Supertouch!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to our mission of protecting lives. Don’t forget to mention your knowledge of SEO and digital strategies!
Showcase Your Creativity: As a Marketing Manager, creativity is key! Include examples of past campaigns or projects that demonstrate your creative flair and ability to engage audiences. We love seeing innovative ideas that could benefit Supertouch!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s make it happen together!
How to prepare for a job interview at Supertouch
✨Know Your Stuff
Before the interview, dive deep into Supertouch's products and values. Understand their mission to protect lives and how marketing plays a role in that. This will show your genuine interest and help you align your answers with their goals.
✨Showcase Your Leadership Skills
As a Marketing Manager, you'll need to lead a team. Prepare examples of how you've successfully managed teams in the past, focusing on collaboration and delivering high-quality work. Be ready to discuss how you can inspire and develop others.
✨Be Data-Driven
Familiarise yourself with key performance indicators relevant to brand awareness and engagement. Be prepared to discuss how you've used data to inform marketing strategies and measure campaign success. This will demonstrate your analytical skills and strategic thinking.
✨Creative Content is Key
Since content creation is a big part of the role, think of innovative ideas for campaigns or content that could resonate with Supertouch's audience. Bring examples of your previous work, especially in B2B marketing, to showcase your copywriting and creative skills.
