At a Glance
- Tasks: Lead an innovative AI-native product marketing function and redefine how product marketing operates.
- Company: Join a forward-thinking tech company at the forefront of AI-driven marketing.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with a focus on continuous innovation and team development.
- Why this job: Shape the future of product marketing with cutting-edge AI technology and strategic storytelling.
- Qualifications: 12+ years in product marketing, with strong leadership and storytelling skills.
The predicted salary is between 100000 - 150000 £ per year.
As Senior Director of Product Marketing, you will own and evolve the company's product narrative, competitive positioning, category strategy, and go-to-market orchestration across all product lines.
About the Role
This is not a traditional PMM leadership role. You will design and lead an AI-native product marketing function where agents and real-time signals handle synthesis, distribution, and adaptation — and humans retain ownership of judgment, positioning, and category narrative. You will architect the strategic spine, the agent workflows, and the governance model that makes this work. This role is ideal for a senior PMM leader who has moved beyond using AI as a productivity tool and is ready to redesign how product marketing operates — replacing periodic, manual processes with continuous intelligence systems while maintaining the strategic craft that defines great PMM.
Responsibilities
- Design and lead an AI-native Product Marketing function by architecting the strategic spine, agent workflows, and governance model.
- Own and refine the core product story, value propositions, and messaging framework across all segments and regions.
- Design agent-assisted workflows to continuously test and adapt messaging across channels and personas.
- Lead Strategic Go-to-Market (GTM) orchestration, architecting GTM playbooks and designing the always-on GTM infrastructure.
- Build agent-driven launch orchestration workflows that coordinate cross-functional dependencies.
- Partner on GTM motions to support both Product-Led Growth (PLG) and Sales-Led Growth (SLG).
- Serve as a key collaborator in Pricing, Packaging & Monetisation decisions.
- Establish an always-on Customer, Competitive & Market Intelligence system.
- Design and maintain dynamic, agent-generated enablement assets.
- Equip Sales, Marketing, and Customer Success to translate technical capabilities into buyer value.
- Lead, coach, and develop the PMM team, designing the human + agent operating model.
- Define PMM career paths and institutionalize processes that reflect the AI-native model.
Qualifications
- 12+ years of experience in product marketing or related roles within B2B SaaS.
- 8+ years leading PMM teams, ideally in high-growth or scale-up environments.
- Proven success launching technical SaaS products and driving multi-segment GTM strategies.
- Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly.
- Deep understanding of SaaS monetisation, pricing, and packaging.
- Experience partnering with executive teams to influence product direction and revenue strategy.
- Strong analytical mindset and comfort with data-driven decisions.
- Demonstrated experience designing workflows where AI/agents handle execution within human-defined strategic frameworks.
- A clear point of view on what PMM humans should own vs. what agents should operate.
- Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing.
Required Skills
- Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams.
- Experience building or operating agent-driven workflows for competitive intelligence, content generation, or GTM orchestration.
- Familiarity with AI agent platforms, prompt engineering principles, or workflow automation tools.
Senior Director Product Marketing employer: Supermetrics
As a Senior Director of Product Marketing at our innovative company, you will thrive in a dynamic work culture that champions creativity and strategic thinking. We offer exceptional benefits, including professional development opportunities and a collaborative environment where AI-driven insights enhance your role, allowing you to focus on impactful storytelling and leadership. Join us in a location that fosters growth and innovation, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director Product Marketing
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Supermetrics!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Supermetrics would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Supermetrics through your school's career services!
We think you need these skills to ace Senior Director Product Marketing
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Director Product Marketing, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Director Product Marketing position at Supermetrics. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Supermetrics
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
