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- Tasks: Lead an innovative AI-native product marketing function and design strategic workflows.
- Company: Join a forward-thinking B2B SaaS company redefining product marketing.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
- Why this job: Shape the future of product marketing with cutting-edge AI technology and strategic storytelling.
- Qualifications: 12+ years in product marketing, with strong leadership and analytical skills.
The predicted salary is between 120000 - 150000 £ per year.
As Senior Director of Product Marketing, you will own and evolve the company's product narrative, competitive positioning, category strategy, and go-to-market orchestration across all product lines. This is not a traditional PMM leadership role. You will design and lead an AI-native product marketing function where agents and real-time signals handle synthesis, distribution, and adaptation — and humans retain ownership of judgment, positioning, and category narrative. You will architect the strategic spine, the agent workflows, and the governance model that makes this work. This role is ideal for a senior PMM leader who has moved beyond using AI as a productivity tool and is ready to redesign how product marketing operates — replacing periodic, manual processes with continuous intelligence systems while maintaining the strategic craft that defines great PMM.
Your Day-to-day Work And Responsibilities Include:
- Design and lead an AI-native Product Marketing function by architecting the strategic spine, agent workflows, and governance model.
- Own and refine the core product story, value propositions, and messaging framework across all segments and regions, serving as the human-judgment authority for the strategic spine.
- Design agent-assisted workflows to continuously test and adapt messaging across channels and personas, replacing periodic refreshes with a scalable, living messaging system.
- Lead Strategic Go-to-Market (GTM) orchestration, architecting GTM playbooks and designing the always-on GTM infrastructure that handles feature releases and adoption nudges.
- Build agent-driven launch orchestration workflows that coordinate cross-functional dependencies, generate channel-specific content, and adapt distribution based on real-time engagement signals.
- Partner on GTM motions to support both Product-Led Growth (PLG) and Sales-Led Growth (SLG), including defining the governance model for agent autonomy in GTM decisions.
- Serve as a key collaborator in Pricing, Packaging & Monetisation decisions, bringing competitive context and buyer perception to the table, and translating decisions into compelling buyer-facing narratives.
- Establish an always-on Customer, Competitive & Market Intelligence system where agents continuously monitor positioning, product changes, pricing moves, and community sentiment.
- Design and maintain dynamic, agent-generated enablement assets (such as battlecards and win/loss analysis) that update automatically as new competitive data arrives, moving enablement from static documents to a fluid system.
- Equip Sales, Marketing, and Customer Success to translate technical capabilities into buyer value, with agents providing real-time context and humans delivering narrative judgment.
- Lead, coach, and develop the PMM team, designing the human + agent operating model by defining which workflows are human-led versus agent-operated and building AI fluency across the team.
- Define PMM career paths and institutionalize processes that reflect the AI-native model, emphasizing strategic judgment, system design, agent orchestration, and narrative craft.
This position is for you if you have:
- 12+ years of experience in product marketing or related roles within B2B SaaS.
- 8+ years leading PMM teams, ideally in high-growth or scale-up environments.
- Proven success launching technical SaaS products and driving multi-segment GTM strategies (hybrid PLG + SLG).
- Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly.
- Deep understanding of SaaS monetisation, pricing, and packaging.
- Experience partnering with executive teams to influence product direction and revenue strategy.
- Strong analytical mindset and comfort with data-driven decisions.
- Demonstrated experience designing workflows where AI/agents handle execution within human-defined strategic frameworks.
- A clear point of view on what PMM humans should own vs. what agents should operate — and the judgment to know where the line sits.
- Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing.
We also appreciate it if you have:
- Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams.
- Experience building or operating agent-driven workflows for competitive intelligence, content generation, or GTM orchestration.
- Familiarity with AI agent platforms, prompt engineering principles, or workflow automation tools.
Senior Director, Product Marketing employer: Supermetrics
Contact Detail:
Supermetrics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Product Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Director of Product Marketing role. Personal referrals can give you a leg up, so don’t be shy about asking for introductions.
✨Tip Number 2
Get your personal brand sorted! Make sure your LinkedIn profile is polished and showcases your storytelling skills and experience in product marketing. Share insights or articles related to AI in marketing to position yourself as a thought leader.
✨Tip Number 3
Prepare for interviews by practising your narrative. Be ready to discuss how you've successfully launched technical SaaS products and driven GTM strategies. Use real examples to illustrate your points and show off your analytical mindset.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our AI-native product marketing function.
We think you need these skills to ace Senior Director, Product Marketing
Some tips for your application 🫡
Craft Your Product Narrative: Make sure to showcase your storytelling skills in your application. Highlight how you've articulated complex concepts simply and clearly in past roles, especially in product marketing. This is your chance to demonstrate your ability to own and refine a compelling product story.
Showcase Your Leadership Experience: We want to see your experience leading PMM teams, particularly in high-growth environments. Share specific examples of how you've influenced product direction and revenue strategy, and how you’ve designed workflows that blend human judgment with AI capabilities.
Highlight Your Analytical Mindset: Since this role involves data-driven decisions, make sure to emphasise your analytical skills. Provide examples of how you've used data to inform your strategies and decisions in previous positions, especially in SaaS product marketing.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensure it gets the attention it deserves. We’re excited to see how you can contribute to our AI-native product marketing function!
How to prepare for a job interview at Supermetrics
✨Master the Product Narrative
Before your interview, dive deep into the company's product narrative and competitive positioning. Be ready to discuss how you would evolve this narrative and articulate your vision for an AI-native product marketing function.
✨Showcase Your Strategic Mindset
Prepare examples that demonstrate your experience in architecting strategic frameworks and workflows. Highlight how you've successfully integrated AI into product marketing processes, focusing on continuous intelligence systems rather than traditional methods.
✨Demonstrate Storytelling Skills
Practice articulating complex technical concepts in a simple and engaging way. Use storytelling techniques to convey your ideas during the interview, as this role heavily relies on exceptional communication skills.
✨Be Data-Driven
Come equipped with data and insights from your previous roles that showcase your analytical mindset. Discuss how you've used data to influence product direction and revenue strategy, and be prepared to talk about your experience with SaaS monetisation and pricing.