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- Tasks: Lead a world-class Product Marketing team and shape our product narrative.
- Company: Join Supermetrics, a fast-growing tech company with a collaborative culture.
- Benefits: Competitive salary, equity, health benefits, and annual learning budget.
- Why this job: Make a real impact in the data marketing space and drive innovation.
- Qualifications: 12+ years in product marketing, with strong leadership and storytelling skills.
- Other info: Work remotely or from vibrant offices in Helsinki, Dublin, or Amsterdam.
The predicted salary is between 54000 - 84000 ÂŁ per year.
Join to apply for the VP of Product Marketing role at Supermetrics. We're looking for a VP of Product Marketing to join our Helsinki, Dublin, or Amsterdam office. You can also work fully remotely from the UK or Poland.
In this role, you will lead a worldâclass Product Marketing organization, owning the entire product narrative, competitive positioning, and goâtoâmarket (GTM) execution across all product lines. This role is ideal for a senior PMM leader who thrives in fastâpaced SaaS environments, understands data and analytics ecosystems, and can elevate a productâled business into a categoryâdefining platform.
Your Dayâtoâday Work and Responsibilities Include:
- Product Positioning & Narrative
- Own and refine Supermetrics' core product story, value propositions, and messaging framework across all segments and regions.
- Develop clear value props that resonate with marketers, analysts, data teams, and broader decisionâmakers and that differentiate against competitors and emerging alternatives.
- Build a scalable messaging architecture and our product storytelling framework.
- Lead analyst relations strategy, ensuring alignment between analyst perception and productâmarket narrative.
- Strategic GoâtoâMarket
- Architect GTM playbooks for launches of minor and major product and feature releases.
- Partner closely with Product, Marketing, and Sales to orchestrate launch plans that drive awareness, product adoption, and revenue.
- Ensure that GTM motions support PLG and SLG motions.
- Pricing, Packaging & Monetisation
- Partner with Product, Sales, Finance, and RevOps on monetisation strategy.
- Contribute market context: competitive benchmarks, buyer willingnessâtoâpay signals, and segment elasticity to the pricing model.
- Ensure that our pricing articulation aligns with customer value perception.
- Customer, Competitive & Market Intelligence
- Operationalise competitive insights into battlecards, win/loss patterns, and objectionâhandling tools that enable Sales, CS, and Product to win and retain deals.
- Maintain upâtoâdate market landscapes and segmentâlevel trend analysis to inform product positioning and strategic GTM decisions.
- Partner with Customer Success and Product to synthesize VoiceâofâCustomer insights, ensuring key buyer and user feedback loops are incorporated into messaging, persona definition, and roadmap conversations.
- Sales, Marketing & Customer Success Enablement
- Build and evolve enablement assets: decks, product sheets, objectionâhandling docs, internal FAQs.
- Partner with Sales Enablement and Customer Success to drive adoption and revenue retention.
- Equip and support Sales, Marketing, and Customer Success teams to translate technical product capabilities into buyer value.
- Collaborate with Customer Marketing to identify and amplify customer stories, case studies, and reference programs.
- PMM Team & Function Leadership
- Lead, coach, and manage a highâperforming Product Marketing team, identifying development and growth areas and career paths.
- Institutionalise PMM processes and rituals across the org.
This position is for you if you have:
- 12+ years of experience in product marketing or related roles within B2B SaaS.
- 8+ years leading PMM teams, ideally in highâgrowth or scaleâup environments.
- Proven success in launching technical SaaS products and driving multiâsegment GTM strategies (hybrid PLG + SLG).
- Exceptional storytelling skills and the ability to articulate complex technical concepts simply and clearly.
- Deep understanding of SaaS monetisation, pricing, and packaging.
- Experience partnering with executive teams to influence product direction and revenue strategy.
- Strong analytical mindset and comfort working with dataâdriven decisions.
We also appreciate it if you have:
- Experience with adtech/martech, data, analytics, cloud platforms, BI tools, ETL/ELT, or data warehousing is highly desirable.
- Familiarity with the workflows of Marketing Ops, Data Engineers, Analysts, and Growth teams.
Benefits We Offer:
- Competitive compensation package, including equity.
- Great work equipment, and home office allowance for those working in our fully remote locations.
- Health care benefits and leisure time insurance.
- Annual learning budget.
- Sports and wellâbeing allowance.
- Benefits may vary depending on location.
Join us on our mission to make data a marketing superpower. Supermetrics builds an endâtoâend marketing intelligence platform, with 15% of global advertising spend reported through our products. We help marketers turn their data into insights that improve business results and predict the best next step. Our technology streamlines marketing data for over 200,000 businesses through a network of agencies and customers like Shopify, HubSpot, and NestlĂ©. Since our founding in 2013, we've grown from a oneâperson shop to a key player in the industryâand we're just getting started!
We're a team of 400+ growthâminded people from diverse backgrounds. Together, we make a multicultural, resourceful, and collaborative team. Supermetrics operates on trust, transparency, and a keen customer focus. Forwardâlooking and actionâoriented, we work hard to raise the bar in our industry. As team players, we help each other and win together.
We're hiring for a diverse, skilled, and collaborative team and building an inclusive workplace where everyone is treated fairly and respectfully. Supermetrics is committed to providing a welcoming and inclusive workplace for all. We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected.
VP of Product Marketing in London employer: Supermetrics
Contact Detail:
Supermetrics Recruiting Team
StudySmarter Expert Advice đ€«
We think this is how you could land VP of Product Marketing in London
âšTip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
âšTip Number 2
Prepare for interviews by researching the company and its products thoroughly. Understand their market position and be ready to discuss how your experience aligns with their goals. This shows you're genuinely interested and can hit the ground running.
âšTip Number 3
Practice your storytelling skills! Be ready to share specific examples of your past successes in product marketing. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them memorable.
âšTip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets noticed. Plus, it shows youâre serious about joining our team at Supermetrics and contributing to our mission.
We think you need these skills to ace VP of Product Marketing in London
Some tips for your application đ«Ą
Tailor Your Application: Make sure to customise your CV and cover letter for the VP of Product Marketing role. Highlight your experience in product marketing, especially in SaaS, and showcase how your skills align with our needs at Supermetrics.
Showcase Your Storytelling Skills: Since this role is all about owning the product narrative, donât shy away from demonstrating your storytelling prowess. Use clear examples in your application that illustrate how you've effectively communicated complex ideas in the past.
Highlight Your Leadership Experience: Weâre looking for someone who can lead a high-performing team. Make sure to include specific instances where youâve successfully managed teams or projects, particularly in fast-paced environments.
Apply Through Our Website: For the best chance of getting noticed, apply directly through our website. Itâs the quickest way for us to see your application and get you into the process. We canât wait to hear from you!
How to prepare for a job interview at Supermetrics
âšKnow Your Product Inside Out
Before the interview, dive deep into Supermetrics' products and services. Understand their core value propositions and how they differentiate from competitors. This will not only help you answer questions confidently but also demonstrate your genuine interest in the role.
âšCraft Your Storytelling Skills
As a VP of Product Marketing, storytelling is key. Prepare to articulate complex technical concepts in a simple and engaging way. Think about examples from your past experiences where you've successfully communicated product narratives and how they led to successful GTM strategies.
âšPrepare for Data-Driven Discussions
Given the emphasis on data and analytics in this role, be ready to discuss how you've used data to inform product positioning and pricing strategies. Bring examples of how you've operationalised competitive insights and market intelligence in previous roles.
âšShowcase Leadership and Team Development
Highlight your experience in leading and developing high-performing teams. Be prepared to discuss your approach to coaching and mentoring, as well as how you've institutionalised processes that foster collaboration and growth within your team.
