At a Glance
- Tasks: Lead product marketing strategies and shape the narrative around AI-driven marketing solutions.
- Company: Join Supermetrics, a pioneering company transforming marketing data into actionable insights.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment focused on diversity and inclusion.
- Why this job: Be at the forefront of AI marketing innovation and make a real impact.
- Qualifications: 8+ years in B2B SaaS product marketing with strong AI fluency.
The predicted salary is between 80000 - 100000 £ per year.
Supermetrics is at an inflection point.
The business was built on product‑market fit—connecting marketing data to analytics tools for 200,000+ customers.
Now we're evolving into the trusted intelligence layer behind AI‑first marketing, with connectors to Claude, Chat GPT, and Copilot already live and breaking new‑user records.
The category narrative is being written right now, and this role is at the centre of it.
We’re hiring a Principal Product Marketer to join a small, senior PMM team led by our incoming Senior Director of Product Marketing.
The team's remit covers the full product portfolio—positioning, go‑to‑market, competitive intelligence, and enablement—with AI as the priority surface where the business is growing fastest.
As a Principal, you’ll carry significant scope and operate with high autonomy—working closely with PMMs and the wider marketing team while AI handles much of the execution, letting the team focus on strategic narrative that moves the market.
What you’ll contribute Positioning, messaging, and GTM across your product areas—with particular depth on the AI surface, where the competitive landscape shifts monthly.
AI‑driven workflows for competitive monitoring, VOC synthesis, and enablement—replacing periodic, manual processes with continuous intelligence systems.
Sales and CS enablement maintained as living assets, updated as the product and competitive landscape evolves.
Cross‑functional signal loops with Customer Experience, Sales, Customer Success, Partners, and Support—keeping market reality flowing into positioning in near real‑time.
GTM input at the GTM Council, aligning launch sequencing and narrative across pods.
What we’re looking for 8+ years of B2B Saa S product marketing experience and owning GTM end‑to‑end—not as support to a larger team, but not as a lone operator either.
You understand how to work as part of a small, senior function where everyone carries real scope and collaboration is key.
Real dual‑motion instinct: you understand what changes between PLG and SLG at a strategic and tactical level, and you can advocate for both with equal conviction.
AI fluency is genuine and demonstrated.
You’ve built working systems under real conditions—agents, automation, structured workflows—and you have a clear point of view on what PMM humans should own versus what agents should operate.
Experienced positioning and narrative practitioner—comfortable with frameworks such as April Dunford and JTBD as tools.
You can build a category story, not just describe one.
Domain experience matters: martech, adtech, data or analytics is critical.
You understand the marketing buyer and their data workflows.
Why this role, why now The AI surface is redefining the category.
The established platform gives it credibility.
A small, senior PMM team—backed by an AI layer that handles execution at scale—lets us tell that story and take it to market.
Supermetrics is committed to providing a welcoming and inclusive workplace for all.
We believe that a diverse workforce is a strong workforce, and we are dedicated to creating an environment where everyone feels valued and respected.
We’re hiring for a diverse, skilled, and collaborative team. #J-18808-Ljbffr
Principal Product Marketer in London employer: Supermetrics
Join a forward-thinking company that prioritises innovation and excellence in the digital marketing space. As a Digital Experience Engineer, you'll be part of a collaborative culture that values your expertise and encourages continuous learning, with a generous annual personal learning budget and a strong focus on employee wellbeing. Located in a hybrid work environment, you will have the flexibility to thrive while contributing to cutting-edge projects that shape the future of B2B SaaS marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Product Marketer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Supermetrics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Supermetrics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Supermetrics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Supermetrics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Principal Product Marketer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Supermetrics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Supermetrics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Supermetrics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Supermetrics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Supermetrics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Supermetrics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
