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- Tasks: Lead the technical strategy for our marketing website and drive innovative web projects.
- Company: Join a forward-thinking B2B SaaS company focused on digital growth.
- Benefits: Competitive pay, equity options, home office allowance, and a generous learning budget.
- Other info: Hybrid work model with a focus on personal and professional growth.
- Why this job: Shape the future of our digital experience and make a real impact on brand perception.
- Qualifications: 12+ years in web development with expertise in Astro.js and Sanity.
The predicted salary is between 80000 - 100000 £ per year.
Our website is our most important marketing asset — where pipeline starts, brand perception forms, and every paid dollar lands. We're looking for a Principal-level engineer who can own the technical strategy for it, end to end. You'll make architectural decisions, set engineering standards, manage external partners, and shape how the organisation thinks about digital experience as a growth lever. You'll get your hands dirty in code when it's high-stakes or foundational — but your primary value is judgment, strategic ownership, and accountability for outcomes.
The stack: Astro.js, TypeScript, Sanity (headless CMS), HubSpot, GTM, Google Analytics, Zendesk.
What you'll own:
- End-to-end technical strategy for the marketing website — platform, architecture, and performance
- Website builds and redesigns from requirements through launch
- Conversion optimisation and experimentation infrastructure — enabling the growth team to move fast
- The website data layer — event architecture and tracking standards that feed broader BI
- Content infrastructure in Sanity — content models, reusable blocks, and COPE pipelines
- AI strategy for the site — evaluating where personalisation, dynamic content, and intelligent search can move the needle
- External partner management and build-vs-buy decisions
What we're looking for:
- 12+ years of web development experience, with 5+ years at senior/principal level in B2B SaaS
- Deep expertise with Astro.js and Sanity (or Next.js + demonstrable Sanity depth)
- Proven track record leading major website projects with strategic and organisational implications
- Strong experience with A/B testing architecture, technical SEO, headless CMS, and the analytics/tracking layer
- Ability to communicate technical trade-offs clearly to non-technical stakeholders
- Practical, daily use of AI development tools (Cursor, Copilot, Claude, etc.)
Benefits:
- Competitive compensation including equity
- Home office allowance
- Health care and leisure time insurance
- €1,000 annual learning budget
- Sports and wellbeing allowance
Principal Web Engineer, Marketing in Dublin employer: Supermetrics
Contact Detail:
Supermetrics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Principal Web Engineer, Marketing in Dublin
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at meetups. We all know that sometimes it’s not just what you know, but who you know that can get you in the door.
✨Tip Number 2
Show off your skills! Create a portfolio or GitHub repo showcasing your projects, especially those using Astro.js and Sanity. We want to see your hands-on experience and how you tackle real-world problems.
✨Tip Number 3
Prepare for interviews by practising common technical questions and scenarios related to web development. We recommend doing mock interviews with friends or using online platforms to boost your confidence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Principal Web Engineer, Marketing in Dublin
Some tips for your application 🫡
Show Your Passion for Web Development: When writing your application, let us see your enthusiasm for web development shine through! Share specific projects or experiences that highlight your expertise with technologies like Astro.js and Sanity. We want to know what drives you in this field!
Tailor Your Application: Make sure to customise your application to align with our job description. Highlight your experience in B2B SaaS and any major website projects you've led. This helps us see how your skills match our needs and shows that you’ve done your homework!
Be Clear and Concise: We appreciate clarity! When discussing your technical skills and experiences, keep it straightforward. Avoid jargon where possible and explain your contributions in a way that even non-technical folks can understand. This will help us gauge your communication skills.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Supermetrics
✨Know Your Tech Stack
Make sure you’re well-versed in Astro.js, TypeScript, and Sanity. Brush up on your knowledge of headless CMS and how it integrates with marketing strategies. Being able to discuss specific projects where you've used these technologies will show your expertise.
✨Showcase Your Strategic Thinking
Prepare examples of how you've made architectural decisions that impacted a project’s success. Be ready to discuss your approach to managing external partners and how you’ve shaped digital experiences as growth levers in previous roles.
✨Communicate Clearly
Practice explaining complex technical concepts in simple terms. You’ll need to convey technical trade-offs to non-technical stakeholders, so think of ways to make your explanations relatable and straightforward.
✨Demonstrate Your Leadership Skills
Highlight your experience leading major website projects and how you’ve optimised conversion rates through A/B testing and technical SEO. Share stories that illustrate your accountability for outcomes and how you’ve driven teams towards success.