At a Glance
- Tasks: Craft top-tier online experiences for leading B2B SaaS companies and set new marketing standards.
- Company: Join a forward-thinking company that values innovation and technical excellence.
- Benefits: Competitive pay, equity options, remote work perks, and a personal learning budget.
- Other info: Dynamic role with opportunities for mentorship and career growth.
- Why this job: Lead the charge in shaping impactful digital experiences with cutting-edge technology.
- Qualifications: 12+ years in web development, with strong skills in Astro.js and Sanity.
The predicted salary is between 80000 - 100000 € per year.
Help craft the online experience for top-tier B2B SaaS companies — and set a higher standard for modern marketing websites. Our website is our most important marketing asset — where pipeline starts, brand is formed, and every campaign dollar lands. We need a Principal-level architect who sets our technical direction rather than taking tickets: an elite engineering mind who understands that code is a lever for revenue.
You’ll work on a stack built on Astro.js, TypeScript, and Sanity, integrated with HubSpot, GTM, Google Analytics, Intercom, and Zendesk. In this role, you will…
- Own the systems architecture for our marketing website — authoritative decisions on platform, stack, infrastructure, and performance, with daily hands-on work in the codebase.
- Design the technical foundation for experimentation at scale: A/B testing frameworks, personalisation middleware, and rapid iteration pipelines.
- Architect the Sanity content infrastructure for a “Create Once, Publish Everywhere” workflow, including content models, reusable blocks, and ingestion pipelines.
- Own the website data layer, event architecture, and tracking standards; monitor and optimize Core Web Vitals, uptime, and technical SEO/AI visibility continuously.
- Prototype and deploy AI-driven features — personalisation, dynamic content, intelligent search — with AI tooling as a default part of your workflow.
- Provide technical oversight of external agencies and contractors: enforcing PR standards, CI/CD pipelines, and ensuring output meets our architectural bar.
- Bring data-backed recommendations to senior stakeholders, mentor colleagues, and raise the bar for web engineering across the organization.
This position is for you if you have…
- 12+ years of web development experience, with at least 5 years at senior or principal level in B2B SaaS.
- Practical Astro.js and Sanity experience; Next.js/TypeScript backgrounds considered with strong Sanity proficiency.
- A track record of guiding major web projects end-to-end — architecture through launch — with rigorous engineering workflows: version control, PR reviews, deployment pipelines, and incident management.
- Experience designing experimentation and personalisation platforms: A/B testing systems, dynamic content delivery, and scalable growth architecture.
- Technical SEO and AI visibility knowledge at the systems level, plus deep analytics and tracking experience across GTM, event architecture, and platforms like HubSpot, Marketo, and Segment.
- Daily use of AI development tools (Cursor, GitHub Copilot, Claude, etc.) and a track record of shipping AI-driven site features.
- The ability to communicate technical trade-offs clearly to non-technical stakeholders.
Benefits we offer…
- Competitive compensation package, including equity.
- Great work equipment and home office allowance for remote locations.
- Health care benefit and leisure time insurance.
- €1,000 annual personal learning budget.
- Sports and wellbeing allowance.
Principal Digital Experience Engineer (Marketing) in Dublin employer: Supermetrics
Join a forward-thinking company that prioritises innovation and excellence in the digital marketing space. As a Principal Digital Experience Engineer, you will thrive in a collaborative work culture that values your expertise and encourages continuous learning through a generous personal development budget. With competitive compensation, flexible remote work options, and a focus on employee wellbeing, this role offers a unique opportunity to shape the future of B2B SaaS marketing while enjoying a supportive and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Digital Experience Engineer (Marketing) in Dublin
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A personal connection can often get you a foot in the door faster than any application.
✨Tip Number 2
Show off your skills! Create a portfolio or GitHub repository showcasing your projects, especially those that align with the tech stack mentioned in the job description. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common technical questions and scenarios related to web development and architecture. We want you to be ready to discuss how you’d tackle challenges in real-time.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Principal Digital Experience Engineer (Marketing) in Dublin
Some tips for your application 🫡
Show Off Your Experience:When you're writing your application, make sure to highlight your 12+ years of web development experience. We want to see how you've guided major web projects from start to finish, so don’t hold back on those details!
Get Technical:Since this role is all about the tech stack, be sure to mention your practical experience with Astro.js and Sanity. If you’ve got a background in Next.js or TypeScript, let us know how that ties into your work with Sanity!
Talk About Experimentation:We’re keen on candidates who have designed experimentation and personalisation platforms. Share any A/B testing systems or dynamic content delivery experiences you’ve had — we love seeing how you’ve driven growth through tech!
Keep It Clear and Concise:While we appreciate technical expertise, remember to communicate your ideas clearly, especially when discussing trade-offs with non-technical stakeholders. A well-structured application can really set you apart, so keep it straightforward!
How to prepare for a job interview at Supermetrics
✨Know Your Tech Stack Inside Out
Make sure you’re well-versed in Astro.js, TypeScript, and Sanity. Brush up on how these technologies integrate with HubSpot and Google Analytics. Being able to discuss your hands-on experience with these tools will show that you’re not just a theorist but someone who can dive into the codebase.
✨Showcase Your Project Experience
Prepare to talk about major web projects you've led from architecture to launch. Highlight your engineering workflows, including version control and deployment pipelines. This is your chance to demonstrate your ability to guide projects end-to-end, so have specific examples ready.
✨Communicate Like a Pro
You’ll need to explain technical concepts to non-technical stakeholders. Practice articulating your thought process around technical trade-offs clearly and concisely. This skill is crucial for mentoring colleagues and influencing senior stakeholders.
✨Bring Data-Driven Insights
Be prepared to discuss how you’ve used data to inform decisions in past projects. Whether it’s optimising Core Web Vitals or implementing A/B testing frameworks, having concrete examples of how your recommendations led to measurable improvements will set you apart.
