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- Tasks: Lead SEO strategy and transform Superdrug's online presence with engaging content.
- Company: Join Superdrug, a leading health and beauty retailer with a fun, customer-first culture.
- Benefits: Enjoy 33-38 days holiday, staff discounts, hybrid working, and excellent career development.
- Other info: Be part of a global group with unmatched learning opportunities and a supportive environment.
- Why this job: Make a real impact on our eCommerce experience while working with a dynamic team.
- Qualifications: 5+ years in SEO, strong communication skills, and a passion for retail.
The predicted salary is between 40000 - 50000 £ per year.
Join Superdrug Head Office. Location: East Croydon area. Hours: 37.5 per week, 9.00am – 5.30pm. Hybrid working available depending on role responsibilities, with 2 days working from home and 3 days in our office close to East Croydon Station. Salary: Competitive.
We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun. Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.
As our SEO & GEO Copywriter you will be responsible for transforming the Superdrug.com eCommerce experience by levelling up our site copy. This spans our FAQ, Product, Category, Landing pages as well as reinvigorating the Superdrug Blog as a space to educate our customers on trends, our range and great beauty tips and advice.
Key responsibilities:- Lead the SEO strategy for our online business, creating plans with technical teams, .com trading team, buying teams, own brand teams and suppliers.
- Ensure we have guidelines and roadmaps for improvements and report progress to senior management, highlighting any blockers.
- Own keyword research, metadata, internal linking frameworks, and measurement.
- Track Boots, Amazon, LookFantastic, Sephora, etc.; identify gaps and new keyword/category opportunities.
- Monitor algorithm updates and SERP changes; recommend mitigations.
- Align SEO data with onsite search; influence taxonomy to reflect how customers search.
- Own dashboards, weekly KPIs, monthly performance readouts; communicate actions to Trading, Marketing, UX, SLT.
- Act as internal expert; train teams on SEO best practice; represent SEO in planning and design reviews.
- Contribute to a customer-first culture across the business.
- Monitor data to deliver new and innovative ways of working to improve service.
- Plan, develop and implement a content calendar for Superdrug's blog; work with Insights and Digital Marketing to identify trends.
- Keep up to date with external developments and opportunities across SEM; share knowledge to support Digital Marketing strategy.
- Use commercial awareness to identify opportunities and threats in the market through research and analysis.
- Lead and transform the Marketing team to have a customers-first mindset for the O+O platform.
- Be the voice of customers and orchestrate the organisation to live the brand purpose.
- 5+ years SEO in retail/ecommerce; strong technical SEO and content optimisation.
- Proven delivery with cross-functional teams (Engineering, Product, UX).
- Ideally experience working in a fast-paced retail head office.
- Tooling: GSC, GA/Looker, Screaming Frog, SEMrush/Similarweb, schema validators.
- Clear communicator; data-driven; able to influence and educate stakeholders.
- Strong IT skills - MS Office, Excel.
- Knowledge of Hybris (ideal, not essential) & Google Analytics.
- A hands-on, get stuck in approach.
- Excellent time management and ability to prioritise workload.
- Ability to problem-solve and build broad networks of trusted relationships.
- Experience collaborating across teams to deliver business plans and processes.
- Ability to challenge and influence senior stakeholders on complex topics with minimal guidance.
- Confident in managing complex or sensitive conversations with wellbeing considerations.
- Data-driven decision making; ability to simplify and add clarity using technology.
- Experience combining AI and human judgment to drive outcomes.
- Focus on outcomes, not just activity; evaluate quality and impact.
- 33 days holiday rising to 38 days with length of service (inclusive of bank holidays).
- 2 staff discount codes for yourself and a family member or friend.
- 30% discount on Superdrug Own Brand products both in store and online.
- Hybrid working patterns with 2 days at home and 3 days in the office near East Croydon Station.
- Company pension matching and bonus.
- Stream – a money management app offering access to a percentage of your pay as you earn it.
- Part of a group that includes Savers, The Perfume Shop and Three UK.
- Part of AS Watson Group, the world’s largest international health and beauty retailer.
- Unrivalled Learning and Development programmes.
- Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss support.
- Join a team delivering something special.
Senior Online Business Marketing Manager SEO & Geo in London employer: Superdrug
Contact Detail:
Superdrug Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Online Business Marketing Manager SEO & Geo in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their values, products, and recent news. When you show genuine interest in Superdrug and its mission, it’ll definitely make you stand out from the crowd!
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role of Senior Online Business Marketing Manager. We recommend rehearsing with a friend or in front of a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Online Business Marketing Manager SEO & Geo in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Online Business Marketing Manager role. Highlight your SEO experience and how it aligns with Superdrug's goals. We want to see how you can bring that unique flair to our team!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use metrics to demonstrate how you've improved SEO performance or transformed content strategies in previous roles. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. At Superdrug, we value fun and authenticity, so don’t be afraid to show us who you are. We’re looking for someone who fits into our vibrant culture!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details about the role and our amazing team there!
How to prepare for a job interview at Superdrug
✨Know Your SEO Stuff
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss your experience with keyword research, metadata, and how you've tackled algorithm updates in the past. Superdrug is looking for someone who can lead their SEO strategy, so show them you know your stuff!
✨Showcase Your Teamwork Skills
Since this role involves working with cross-functional teams, be prepared to share examples of how you've collaborated with others in previous positions. Highlight any successful projects where you worked closely with engineering, product, or UX teams to deliver results.
✨Bring Data to the Table
Superdrug values data-driven decision-making, so come armed with examples of how you've used data to influence your strategies. Whether it's through Google Analytics or other tools, demonstrate how you've tracked performance and made adjustments based on insights.
✨Emphasise Customer-Centric Mindset
As a company that prides itself on being customer-first, make sure to convey your understanding of customer needs and how you've previously implemented strategies to enhance the customer experience. Share any innovative ideas you have for improving Superdrug's online presence!