Senior Buyer Fragrance in London

Join Superdrug Head Office - Make a Real Difference Every Day!

Location: Croydon, United Kingdom

Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.

Salary: Competitive

Why Superdrug?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities. We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun. Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.

Here’s the exciting bit… A day includes:

• As a Senior Buyer you will lead a team of buyers/junior buyers and BA to deliver the commercial business strategy for Fragrance.
• This role will play a critical part curating our Promotion strategy across our Star Buys and Event Long Promotions, range curation including our self-select space, Premium Fragrance range roll out & strategy, NPD strategy and promotional planning, working closely with Marketing, Merchandising and Supply Chain to deliver a compelling, competitive and profitable fragrance proposition.
• This role reports into the Head of Trading – Fragrance.
• Generate detailed customer focused initiatives, in line with the commercial Department strategy and support with execution.
• Listen to the customer and implement new ideas and ways of working which are designed to improve service considering both Online and Offline.
• Ensure the team prioritises actions which delight the customer/team member.

Key Responsibilities:

• Interacting with a variety of Stakeholders: Commercial, Suppliers, Marketing, Merchandising, Supply Chain and AS Watson occasionally.
• Develop, implement, and deliver category plans including range reviews, promotions pricing and stock that are consistent with overall commercial strategy and financial objectives.
• Partnering with Marketing to shape impactful campaigns, overlays and CRM activity that drive demand and brand visibility.
• Review and evaluate the effectiveness of promotions, taking appropriate action where necessary, and sharing best practice with peers and other stakeholders.
• Building strong, strategic relationships with key fragrance suppliers, negotiating commercial terms, fixed investment, exclusivity and bespoke campaigns.
• Able to write, present and deliver strategic objectives above and beyond the day to day promotions, pricing and star buys.
• Working closely with Merchandising to ensure the right range is in the right stores, with strong availability and controlled stock risk.
• Working in conjunction with Supply Chain team, ensure base sales and promotional forecasts are adhered to, whilst maintaining in-store availability to meet the customers needs.
• Continuously evolving the fragrance proposition to stay ahead of trends, innovation and customer expectations.
• Manage and coach team members to achieve both Category and personal development objectives.
• Take responsibility for own personal and professional development.

Customer Focus:

Be the voice of customers and orchestrate the organisation to live the brand purpose and inspire a customer-first culture to build customer love in every touchpoint of our O+O platform.

This job is a good fit for you if:

• You enjoy a fast paced, ever changing environment where you can own the strategic decision making for your categories.
• Have a passion for fragrance, brands and innovation, with a strong customer mindset.
• You are great at building trusting relationships with your stakeholders & leading a team.
• You have an analytical mindset for translating data.
• You are good at prioritising, delegating tasks and managing deadlines.
• Enjoy negotiating and influencing to deliver the best outcomes for the business.
• Can manage tough/complex messages with all stakeholders.
• Role model collaboration to the team to exceed goals.
• Positive attitude towards feedback, uses this to generate initiatives to meet/exceed expectations, and shares feedback in a meaningful way.

What you’ll need:

• Strong understanding of the fragrance market and current industry trends.
• Proven experience negotiating commercial terms and fixed supplier investment.
• You will have strong negotiator skills to be able to secure the best outcomes for Superdrug.
• You need to be confident in making commercial decisions that impact our stores.
• Strong leadership capabilities to deliver results through people.
• Ability to present clearly and commercially to senior audiences.
• Proactively keep up to date with market and consumer trends in their specialism and feeds this into department strategy.
• Uses data and insights to challenge the status quo to keep us ahead of the competition.
• Uses data to inform and generate new ideas and make decisions to improve on future plans.

Tech & AI:

Helping your team understand when to use AI, when to rely on human judgment, and how to combine both. Strengthen Human Touch - Keeping the human element strong: Balancing AI efficiency with human coaching, empathy, and team cohesion.

Here’s what’s in it for you:

• 33 days holiday rising to 38 days with length of service. (inclusive of bank holidays)
• 2 staff discount codes for yourself and a family member or friend.
• 30% discount on Superdrug Own Brand Products both in store and online.
• Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.
• Company pension matching and bonus.
• We offer Stream - a money management app that gives you access to a percentage of your pay as you earn it.
• Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK.
• We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!
• Unrivalled Learning and Development programmes.
• Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support.
• Come and be part of something special!